Abby Reynolds Spills the Tea on Pharma's New Human-First Approach

Today, I’m thrilled to welcome Abby Reynolds, Chief Experience Officer at Pleio (that’s Play-oh!), to dive deep into what it takes to create emotional bonds that inspire patients toward better health. Abby, thanks for joining us today! We'll explore Abby’s path to Pleio, insights into how pharma can best address emotional burdens impacting adherence, and the power of personalizing patient experiences. From peer-to-patient programs to resources like rebates and educational support, Abby will share what really makes a difference in helping patients stick with their treatments. Plus, we'll look ahead at how pharma can elevate direct-to-consumer engagement in 2025, and how the rise of GLP-1s might shape the human-first approach to patient care. So, grab your tea and get ready for some real talk on patient experience, empathy, and why pharma should care.