ABM Mistakes You Can’t Afford to Make, with Greg Batchelor

from B2B Growth · host Sweet Fish

In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.Discussed in this episode:Clear Sales & Marketing alignment on the GTM strategyMarketings need to own the funnelGetting the most out of ABM

Episode metadata supplied by the publisher feed · Published Feb 6, 2023

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ABM Mistakes You Can’t Afford to Make, with Greg Batchelor

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