ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? episode artwork

EPISODE · Jul 22, 2024 · 49 MIN

ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

from The Revenue Growth Architects

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

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How long is this episode of The Revenue Growth Architects?

This episode is 49 minutes long.

When was this The Revenue Growth Architects episode published?

This episode was published on July 22, 2024.

What is this episode about?

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based...

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