About the Author

About the Author Craig Saphin is a successful, experienced and articulate business leader. He has devoted the time and energy required to write this book and provide his structured business strategy framework to a wider audience. He deals with small and medium business owners daily and he loves it, they will all benefit from this book. Valuable Takeaways : If your business stagnates. Scaling new heights will help you regain focus to reap the rewards you deserve. You have the energy and motivation to scale new heights. Your motivations can include scale a business to grow, or the desire to own a bigger business or a plan to exit after scaling new heights. A business needs to be performing strongly to enter an equity transaction process, especially as the owners may be required to stay within the business for a period following the sale. There is often a disconnect between market reality and the expectations of the shareholders. Selling a business that has a rectifiable strategy or performance challenges is rarely recommended.