Ace Hardware: Differentiate or Die

How Ace Hardware Scaled to 100 Years with AI Can a century-old brand out-recruit Amazon? In this episode, Stef Nikitas and Kaleigh Burns from Ace Hardware join Chad and Cheese to discuss "Project Hurricane"—the total overhaul of their hiring process. They share how they transformed a $500k "flyers and softball" budget into a $4 million automated recruiting machine. Key Highlights: Who is this... Grace? The "Toy" Test: Differentiate or Die The 2-Minute App Stop "posting and praying" and start listening to how one of America’s most iconic brands is winning the talent war through high-tech helpfulness. How did the Ace team manage the "culture shock" of introducing AI to a workforce with such long-standing tenure?