Achieving a 6x markup on eyewear
Why practices should dedicate 10% to 30% of their optical inventory to overstock to increase profits from 3x markup to 5x or more.
Episode 122 of the Eyetrepreneur podcast, hosted by Erika Carsella, titled "Achieving a 6x markup on eyewear" was published on May 4, 2021 and runs 36 minutes.
May 4, 2021 ·36m · Eyetrepreneur
Summary
Why practices should dedicate 10% to 30% of their optical inventory to overstock to increase profits from 3x markup to 5x or more.
Episode Description
What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician.
It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more.
The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses, is because they have low costs of goods because they buy in bulk. Small optical locations like ours can't buy 50,000 pairs of frames at once.
This is why you need a source for affordable high-quality independent overstock eyewear and Perry's Eyewear Garden has you covered. We don't sell crappy name-brand stuff. Our e-commerce store of eyewear is breaking industry trends.
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