Action Mapping

Cathy Moore’s Action Mapping provides a structured framework for improving business performance by shifting the focus from distributing information to changing behavior. The process begins by identifying a specific measurable goal and analyzing the real-world actions required to achieve it, rather than defaulting to training as a universal solution. Designers are encouraged to create realistic practice activities, often using nuanced multiple-choice scenarios, that allow learners to experience the natural consequences of their decisions. Essential information is then provided as a support tool during these activities rather than as a preliminary lecture. By prioritizing environmental fixes and job aids over traditional courses, the methodology ensures that any developed instruction is both relevant and challenging. The final stages involve prototyping and iterative testing to confirm that the designed experiences effectively bridge the gap between current and desired workplace performance.