Activism, Business & Making Vegan Eating Mainstream with Karry Hedberg

Is activism separate from business, or can the two work together to create real change?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Karry Hedberg, CEO of Vegefirma and organizer of Vegemessut, the biggest vegan food event in the Nordics. Karry’s journey spans nearly 30 years, from grassroots activism and factory farm investigations to building a successful business with the mission of making vegan food mainstream.This episode covers:Business as activism: Do labels matter, or is impact what counts?Why many vegan events fail, and how Vegemessut does things differentlyLessons from decades in the movement: What’s changed, and what still needs to?The mindset shift around money: Why it’s a tool, not the enemyThe biggest challenges facing vegan businesses today (and how to overcome them)Want to be interviewed in a future episode? Email us at [email protected] more about Vegemessut: https://www.vegemessut.fi/in-englishLet us know: Do you think business can be a form of activism?Subscribe to @PlantPoweredBusiness so you never miss an episode!