Plant Powered Business: Strategies to Grow Your Positive Impact

We’ve all been there, wishing something existed to make our experience better, easier, or even more delicious.Fast forward and, more often than not, we’re left kicking ourselves…wishing we would’ve built the solution first.Not Tasha Orumbie.She saw a massive hole in the vegan patty market, and the answer was simple: she needed to make something better herself.In this episode, Johanna and Brieanah chat with Tasha about how her solution quickly became The Vegan Patty Lady, an award-winning food brand bringing authentic Jamaican-inspired vegan patties to customers across the UK.Tasha shares the story behind building a business rooted in culture, community, and flavour. They talk about creating products that stand out in a crowded market, balancing entrepreneurship with a full-time career, growing from a home kitchen to a production facility, and why understanding your customers can change everything.She also opens up about the challenges of building a food business, the role faith plays in her journey, and how her community has helped turn an ambitious dream into a thriving brand.Whether you're building a plant-based business, launching a food product, or simply looking for inspiration from someone who kept showing up when things got hard, this conversation is packed with practical lessons and heartfelt insights.You’ll leave this episode energized and ready to charge ahead with your own amazing business idea! Connect with Tasha Orumbie and The Vegan Patty Lady:Website: http://theveganpattylady.co.uk/Instagram: @‌theveganpattyladyEnjoying the show? Subscribe, leave a review, and share this episode with another vegan entrepreneur who needs a reminder that sometimes the best businesses start by solving your own problem. You never know who is wishing for the same solution!Want to be interviewed? Send us an email, [email protected]! We’d love to chat with you.

How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business?In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover:why some About pages instantly build trusthow storytelling makes brands feel human and memorablehow ethical brands communicate their values effectivelywhat makes people actually connect with a businesshow to structure an About page people genuinely want to readIf you’re an ethical entrepreneur, vegan business owner, coach, consultant, or creator, this episode is full of practical website copywriting tips you can apply immediately.You can also listen to the episode on Spotify or Apple Podcasts, but we recommend watching the YouTube version so you can see the websites as we critique them.The brands we cover in this episode:Axiology: https://axiologybeauty.com/pages/our-storyHerbal Academy: https://theherbalacademy.com/about-us/Thistle: https://www.thistle.co/about/Katrina Fox: https://katrinafox.com/about-katrina-fox/Foodies Vegan: https://foodiesvegan.com/pages/our-storySubscribe to @‌PlantPoweredBusiness so you never miss an episode!

This month Brieanah and Johanna are getting into something they've been sitting with for a while: artificial intelligence. As business owners who care deeply about people and the planet, they've had to ask themselves some hard questions:🌱 Is it ethical?🌱 What's the environmental cost?🌱 And can it actually serve a mission-driven business without compromising what it stands for?Spoiler: they think it can, when it’s used with intention.Get cozy and settle in, this one's a real conversation you won’t want to miss.🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.💬 Do you use AI in your business? Why or why not? Let us know in the comments or email us at [email protected].

In this episode of Plant Powered Business, Johanna and Brieanah reflect on the transition from winter to spring.They talk honestly about winter as a season of introspection and lower energy, and about the pressure entrepreneurs often feel to keep producing and growing no matter what.They also explore a gentler way of moving into spring, focusing on small steps instead of rushing into action.In this episode, you’ll hear about:🌱 how changing seasons can affect your energy, mood, and creativity🌱 the pressure to always be “on” in business🌱 moving from maintenance mode into planting new seeds🌱 why small steps matter more than rushing into action🌱 visibility, social media, and finding a way to share that still feels alignedBrieanah also shares what retraining her retired racehorse is teaching her about patience and progress, and Johanna opens up about a surprising translation award nomination that is inspiring a new writing dream.This episode is an invitation to reflect on what you want to leave behind from winter, and what you want to grow in the season ahead.🎧 Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, we sit down with the legendary Victoria Moran — author of 14 books, founder of Main Street Vegan Academy, podcaster, speaker, filmmaker, and 2024 inductee into the Vegan Hall of Fame.Victoria has been a steady, compassionate voice in the vegan movement for decades. You can learn more and connect with Victoria here: https://victoriamoran.com/Whether you're building a vegan brand, stepping into leadership, or simply seeking a more compassionate path, this conversation will inspire you to think bigger — and stay rooted in purpose.👏Want to be a guest? Reach out to us at [email protected]. We’d love to hear how you’re making an impact!Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah reflect on 2025 and talk about what they are carrying into 2026.They share openly about a year that felt heavy, slow, and challenging at times, and how they kept going through it.The conversation explores what it looks like to move through hard seasons without forcing optimism or pretending everything is fine.You’ll hear the hosts talk about:Navigating a tough year as a mission-driven entrepreneurProtecting your peace of mind, wellbeing, and valuesListening to the ideas that keep coming backFinding balance between personal life and businessCreating space for joy, creativity, and restThis episode is an invitation to slow down, take stock, and remember that you are not alone in the messy middle.Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.🌱 Did you know that Johanna and Brieanah host regular coffee chats on Zoom for vegans in business and other mission-driven business owners? To join the next one, email [email protected] to get your invite.✨ Thank you for being here, and here’s to a kind, gentle, and impactful 2026!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Cheryl Moss — ethical vegan, children’s book author, and host of the Better Life for Animals Podcast — to explore how storytelling can spark compassion and move the animal protection movement forward.Cheryl has dedicated her platform to amplifying sanctuaries, advocates, and changemakers in the movement who are creating a kinder world for animals. The hosts talk with her about her journey, what makes a story truly connect with the reader, lessons she’s learned from interviewing leaders across the movement, and how vegan entrepreneurs can use their own voices to inspire change.If you’re building a mission-driven business, working for animals, or simply craving more purpose in your work, this conversation will leave you inspired and energized.🌱 Explore Cheryl’s work & connect with her: Better Life for Animals - Home at https://betterlifeforanimals.com/Want to be a guest? Reach out to us at [email protected]. We’d love to hear how you’re making an impact!Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

What works (and what doesn’t) in vegan ads?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)We cover:🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love🌱 The difference between awareness ads and conversion ads🌱 Tips on hook types, visuals, use of AI, and more🌱 What strong brand messaging looks like in ads🌱 What made us pause and click, or scroll right pastPlus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.Want your copy critiqued in a future episode? Email us at [email protected]’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

Reclaim your health and prevent or reverse chronic disease. In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with board-certified nutritionist, speaker, and author Terri Chrisman.Terri has spent years empowering people to reclaim their health and prevent or reverse chronic disease. Now, with her book Fabulous Health: A Simple Plan To Get Well And Stay Well, she’s making lifestyle transformation more accessible than ever.In this conversation, we dive into:✨ Terri’s journey to veganism and her path to building a thriving wellness business.✨ How she turned her expertise into a book, podcast, and platform that resonates with thousands.✨ The fears and vulnerabilities that come with visibility and how to move through them.✨ Why storytelling is essential for trust and connection in the crowded wellness space.✨ The Six Pillars of a Healthy Lifestyle and the one entrepreneurs most often overlook.✨ How to balance being an expert with showing that health is a journey, not perfection.🌱 Explore Terri’s work & connect with her: Fabulous Health at https://fabuloushealth.net/Want to be a guest? Reach out to us at [email protected]. We’d love to hear how you’re making an impact!Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.

Is your copy moving people to take action - or leaving them scrolling past?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do live copy critiques of two vegan businesses:🌿 Kind of Wild Wines: a vegan, organic wine brand. We break down their sales emails, content emails, and landing pages.🌿 Main Street Vegan Academy: a long-running certification program for vegan lifestyle coaches. We analyse their sales page for clarity, credibility, and conversions.You'll learn:The difference between benefit-driven vs. urgency-driven copyHow to use authority, testimonials, and community to build trustWhy features alone aren’t enough (and how to turn them into benefits)Simple tweaks that make your copy more engaging and persuasiveThe importance of showing the humans behind the brandWhether you sell products, services, or courses, these critiques will give you practical ideas to instantly improve your copy and get people to take action.Links to the copy we look at:All Wines: https://kindofwildwines.com/collections/all-winesCorporate Gifting: https://kindofwildwines.com/pages/corporate-giftingOur Mission: https://kindofwildwines.com/pages/our-missionhttps://mainstreetvegan.com/about-our-program/Want your copy critiqued in a future episode? Email us at [email protected] an added bonus, we recommend checking this episode out on YouTube so you can follow along as we share our screens and review the copy.Subscribe to the podcast so you never miss an episode!

Feeling stuck or disconnected from your business this summer? You’re not alone, and you don’t need to power through it alone, either.In this episode, Johanna and Brieanah get real about the summer slump many vegpreneurs face when momentum slows, motivation dips, and self-doubt creeps in. They share the behind-the-scenes reflections, stories from their own experiences, emotional highs and lows, and the mindset shifts, tools, and tips that help them stay grounded without ignoring how they feel.You will learn:Why your low-energy season might actually be productiveHow to move forward without forcing itTips for navigating slow seasons with self-compassionListen now for an honest conversation about the ebb and flow of running a business, and remember: rest, recalibration, and real talk are all part of the process.Are you feeling the summer slump? If you’re looking for more support this summer, come hang out with fellow vegpreneurs during our next virtual coffee chat. Email [email protected] for the details!💚 Don’t forget to subscribe + leave a review if this resonated with you!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah speak with psychologist and author Dr. Angela Crawford. For her new book The Vegan Transformation, Angela interviewed 75 vegans across 26 countries, discovering how going vegan often leads to deep emotional, psychological, and even spiritual shifts.In this conversation, we talk about:The identity shift that happens when you start living fully in line with your valuesHow veganism can lead people to rethink their careers, redefine success, or pivot their businessWhy many people feel uncomfortable calling themselves “leaders” — and what non-dominating leadership can look likeThe emotional challenges of being vegan in a non-vegan world, and how to stay resilientHow to communicate your message without blame, shame, or burnoutThe importance of rest, emotional self-care, and giving yourself compassion during big life shiftExplore Angela’s work & her book The Vegan Transformation: Angela Crawford, Ph.DWant to be a guest? Reach out to [email protected] to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.Let us know: What has been the most unexpected inner shift you've experienced as a vegan entrepreneur?

Have you ever struggled to stand out online, while staying true to your values?Have you hesitated to share certain parts of your story because they didn’t feel “professional enough”?You’re not alone. And this episode is for you.To celebrate two years of Plant Powered Business (yay!), Johanna and Brieanah unpack one of the most misunderstood tools in your business toolkit: brand voice.You’ll learn:What brand voice really means (and why it’s more than tone)Common mistakes and how to avoid themThe difference between personal and business brandingPractical ways to refine and own your voiceWhy your perspective really matters—and how to confidently share itWhether you’re just starting out or rethinking how you show up online, this conversation will leave you inspired to lead with clarity, courage, and authenticity.Subscribe to @PlantPoweredBusiness so you never miss an episode!

Are you sitting on an idea for a new offer but not sure how to bring it to life—or worried it’s too messy to share yet?In this episode of Plant Powered Business, Johanna and Brieanah take you behind the scenes of their own businesses as they turn fresh ideas into purpose-driven offers. We’re sharing it all—from the excitement of the initial idea, to the messy middle (full of questions and doubts), and how we turned our “what ifs?” into something real.In this episode, you’ll hear:Why we felt called to create new offersWhat the behind-the-scenes process has looked likeWhat and when we’re launching (plus how these offers might support you too)If you’ve been sitting on an idea or dreaming up your next move, this conversation is your permission slip to take that next step.Subscribe to @PlantPoweredBusiness so you never miss an episode!

Is activism separate from business, or can the two work together to create real change?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Karry Hedberg, CEO of Vegefirma and organizer of Vegemessut, the biggest vegan food event in the Nordics. Karry’s journey spans nearly 30 years, from grassroots activism and factory farm investigations to building a successful business with the mission of making vegan food mainstream.This episode covers:Business as activism: Do labels matter, or is impact what counts?Why many vegan events fail, and how Vegemessut does things differentlyLessons from decades in the movement: What’s changed, and what still needs to?The mindset shift around money: Why it’s a tool, not the enemyThe biggest challenges facing vegan businesses today (and how to overcome them)Want to be interviewed in a future episode? Email us at [email protected] more about Vegemessut: https://www.vegemessut.fi/in-englishLet us know: Do you think business can be a form of activism?Subscribe to @PlantPoweredBusiness so you never miss an episode!

Is your website helping you sell your ethical products or services, or is it accidentally confusing visitors or even driving them away?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do a live website critique of This Is Not a Game, the world’s first vegan tabletop gaming brand.Whether you run an e-commerce store, a vegan business, or simply want to improve your website copy, this episode will help you understand how to write web copy that builds authority and helps you sell your thing.This episode covers:- First impressions: What makes a homepage grab attention (and what can be improved)- How to clarify your message and avoid confusing potential customers - The power of storytelling and personality-driven brand voice- Best practices for CTAs to increase sales- Bonus: How to get more email sign ups + welcome email tips for building a strong relationship with your audienceWant the hosts to critique your copy in a future episode? Email them at [email protected] can also listen to the episode on Spotify/Apple Podcasts, but they recommend watching the YouTube version so you can see the website as they critique it.Check out This Is Not a Game here: https://thisisnotagame.co/Let us know in the comments: What’s your biggest challenge with website copy?Subscribe to @PlantPoweredBusiness so you never miss an episode!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Brieanah and Johanna explore everything you need to know about integrating AI into your business and life. From practical tips and tricks to key concerns to keep in mind, this episode is packed with insights you won't want to miss! But that’s not all—Brieanah and Johanna are continuing the conversation in their Plant Powered Coffee Chat series! These regular Zoom chats are your opportunity to connect with other vegan entrepreneurs, discuss ethical business practices, and get expert marketing advice—including answers to all your AI-related questions. 💚 Want to join the next coffee chat? Email the hosts at [email protected] for details. Hope to see you there! Don’t forget to share this episode with a fellow entrepreneur and subscribe to @PlantPoweredBusiness so you never miss out on future episodes.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Mitali Deypurkaystha. Mitali helps B Corp founders, ethical business owners, sustainability practitioners, and social entrepreneurs put their mission, movement and message on the map, so together they can change the world, one book at a time. She is a keynote speaker, owner of The Vegan Publisher, a book consultancy, and the Let's Tell Your Story Publishing imprint. She is also the author of the international bestseller, The Freedom Master Plan, which reveals how her clients leveraged their books to amplify their voices and build unshakable authority. This allows them to attract clients, media attention, investors, donors and passive income streams while boosting their visibility, sales and profits. Her mission is to amplify the voices of purpose-driven experts, leaders and entrepreneurs globally so the screams to end the exploitation of humans, animals, and the environment will become too loud to be ignored. Tune in for an epic conversation! ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected]. And subscribe to ‪@PlantPoweredBusiness‬ on YouTube so that you’ll never miss an episode! Recorded March 2024.

In this inspiring wrap-up episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah celebrate wins, reflect on challenges, and share actionable tips to help you enter 2025 with intention and energy! 🎉 Whether you’re celebrating a milestone, navigating change, or looking to set your vision for the new year, this episode is packed with inspiration, relatability, and practical tools to fuel your journey. The hosts cover: 🌟 Their big wins from 2024: From launching this very podcast to fostering community through coffee chats, they share personal and professional milestones that made this year meaningful. 💡 Lessons they learned: Vulnerable insights into navigating change, balancing work and life, and embracing grief, growth, and transformation. 🛠️ Their top tips for 2025: Practical advice on manifesting dreams and setting goals that don’t feel overwhelming. 🔮 AND exciting teasers: Something BIG is coming in early 2025, and you don’t want to miss it! Don’t forget to send your wins, plans, and stories to [email protected]. And don't forget to subscribe so you’ll never miss an episode! Recorded in December 2024.

Your money mindset can make or break your entrepreneurial journey. But, few people realize your relationship with money will grow and change with you, if you let it. (And that's where the magic starts!) In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, the hosts dive deep into how their own money beliefs evolved through their entrepreneurial journeys. They share actionable tips, practical advice, and mindset shifts that can help you attract abundance and achieve your financial goals while staying aligned with your mission. Whether you’re just starting your business or looking to grow, this episode is packed with insights to help you transform your relationship with money. Don’t forget, we want to hear your tips too! Be sure to share your money mindset tips and tricks by emailing us at [email protected]. And don't forget to subscribe so you’ll never miss an episode! P.S. Learn more about Jen Sincero's You Are a Badass at Making Money here: https://jensincero.com/shop/ Recorded in November 2024.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah help you make sense of email marketing. As you know, email marketing is one of the best ways to build a genuine relationship with your audience and create raving fans. In this episode, you’ll discover three brands whose emails the hosts eagerly click on and learn how you can draw inspiration from their success. You’ll learn best practices, get direct copy advice, and much more. ✨ Have questions? ✨ Send us an email to [email protected]. To get the most out of this episode, watch on YouTube to follow along as Johanna and Brieanah do live email copy critiques. And subscribe to @‌pink_barn_creative on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah sit down with David Pannell, co-founder of Vegan Business Tribe, to dive deep into the journey of vegan entrepreneurship. Whether you're a purpose-driven entrepreneur or simply curious about the intersection of business and activism, this episode is packed with inspiration and practical advice. We talk about: 🌱 David's transition from marketing for non-vegan companies to fully supporting the vegan movement through business. 🌱 The evolution of Vegan Business Tribe and why community was the key to its success. 🌱 Actionable tips for vegan entrepreneurs to create businesses that truly solve problems. 🌱 How running a vegan business can be a form of activism and what it takes to grow a purpose-driven company. 🌱 Insights into mindset shifts and personal growth that can help entrepreneurs break through their own barriers. Check out David's work: Website: https://veganbusinesstribe.com YouTube:    / @veganbusinesstribe   ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected]. Subscribe wherever you get your podcasts so you'll never miss an episode! Recorded in October 2024.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about leveraging the power of landing pages. Once your compelling ad sparks enough curiosity to stop the scroll and get that click, the user will usually be directed to a landing page. Landing pages can be leveraged for a myriad of reasons all depending on the audience awareness, the price point, and the value/price gap you need to take the user through in order to build trust. Whether your landing page is built to welcome in new leads or secure a sale, the landing page can be a key step in your next marketing funnel! Tune in as the hosts share examples and discuss what works and what doesn't when it comes to creating the perfect landing page for your vegan-friendly business. ✨ Have questions? ✨ Send us an email to [email protected]. To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to @‌pink_barn_creative on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar. You’ll learn: 🌱 What market research is and how it can shape your business decisions. 🌱 Why understanding your customer avatar is key to creating content that will truly resonate with your target market. 🌱 Actionable tips on how to conduct research and build a clear, detailed customer avatar that reflects your ideal client. If you have questions along the way, feel free to ask in the comments or email us at [email protected]. We can't wait to support you! 💚 And, be sure to subscribe to our podcast so you’ll never miss an episode. --- ✨Want to connect with other vegan business owners?✨ Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions. Email Brieanah and Johanna for the next coffee chat date at [email protected]. --- News stories we mentioned! 🌱 New USDA Rules Expand Vegan Options in School Meals, https://vegconomist.com/health/new-us... 🌱 EU Urged to Develop Action Plan for Plant-Based Foods by 2026, https://vegconomist.com/studies-and-n... 🌱The Vegan Society: UK Government-Backed Meat Campaign is “Irresponsible Propaganda," https://vegconomist.com/health/the-ve...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about creating compelling ads. Your ads are often the first touchpoint between you and your dream audience, so it’s crucial to make that first impression count. Especially if you run ads on social media, you want your ad to spark enough curiosity to stop the scroll and get that click. Tune in because you’ll learn what works in ads and how to use different hooks. Listen in as the hosts share their screens and critique real examples from the Meta Ad Library. ✨ Have questions? ✨ Send us an email to [email protected]. To get the most out of this episode, watch on YouTube so you can see the live ad copy critiques in action. And subscribe to Plant Powered Business so you'll never miss an episode.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah talk about the power of mindset in marketing. Your mind is a powerful tool. The thoughts and beliefs you hold about yourself, business, and marketing can either give you a big boost or really hold you back. The hosts share their personal stories: what they’ve struggled with in marketing their own businesses and the strategies that have helped them overcome these obstacles. Tune in to learn: 🌱 How to overcome common marketing blocks (imposter syndrome, perfectionism, etc.) 🌱 Tips on conquering the fear of being visible on social media 🌱 Mindset shifts that bring more ease and flow to your marketing Have questions for us? Reach out to us at [email protected]. And be sure to subscribe, rate, and review wherever you get your podcasts. -- ✨Want to connect with other vegan business owners?✨ Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions. Email Brieanah and Johanna for the next coffee chat date at [email protected].

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Sandra Nomoto! Sandra is a spiritual, health-conscious vegan, author, and solopreneur who works with ethical businesses and authors. Tune in now to hear more about her book, her take on marketing in the plant-based movement, and more! Check out Sandra's website and book: Website: https://www.sandranomoto.com/ Book: https://sandranomoto.com/products ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected]. Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into how you can leverage storytelling for your vegan business. It doesn't have to be a scary or overwhelming buzzword! Tune in for their top tips and tricks to make implementing storytelling techniques easier as you write for your vegan business. ✨ Have questions for us? Email the hosts at [email protected]. 🌱 West Hollywood VegOut news story mention: https://vegoutmag.com/news/west-holly... 🌱 Check out Vegan Business Tribe here: https://veganbusinesstribe.com/ Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna do a deep dive into Impossible Foods summer marketing campaign. We break down the brand's new approach, even playing the ads for you live, so you definitely want to check it out! ✨ Have questions? ✨ Email us at [email protected]. To get the most out of this episode, watch on YouTube, and be sure subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah are joined by guest Kayla Kaplan. Kayla is a San Francisco-based food and nutrition nerd, writer, published researcher, and curious vegan known to the internet as Oy Vey It's Kay. After earning a Master of Science in Food & Nutrition Policy & Programs, Kayla was a nutrition communications expert for plant-based CPG food and drink brands and food tech startups and recently transitioned to a role in animal advocacy. Check out Kayla's Substack, Oy Vey It's A Food Newsletter, where she writes about food systems news from a curious vegan perspective. https://oyveyitskay.substack.com/ ✨ Would you like to be interviewed on Plant Powered Business? Email us at [email protected]. To get the most out of this episode, watch on YouTube so you can see the live landing page critiques in action. And subscribe to Prefer to watch? Check out the full episode on @PlantPoweredBusiness on YouTube so that you’ll never miss an episode! Recorded in June 2024.

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Brieanah and Johanna talk about some of the people and brands in the plant-based movement that inspire them… and why! The vegan & plant-based world is, of course, diverse and ever-evolving — this episode features some awesome leaders to follow and support. ✨ Have questions? ✨ Send us an email to [email protected].  And subscribe to @PlantPoweredBusiness on YouTube so that you’ll never miss an episode!

In this episode of Plant Powered Business: Strategies To Grow Your Positive Impact, Brieanah and Johanna delve into the power of defining your "why." Join them for a behind-the-scenes look as they share their personal whys and missions for doing this work. Plus, you'll discover the importance of unlocking your unique why and learn how to best communicate it to your target audience. You can also watch this episode, on YouTube: @PlantPoweredBusiness. And be sure to subscribe, rate and review.

In this episode, recorded in April 2024, we celebrate one year of Plant-Powered, reflecting on our journey so far and how we've grown since starting the series. In the second part of the episode, we focus on the queen of all copy assets: the sales page. We go through an actual sales page for a vegan business, review what's working well and what we would do differently. Be sure to tune in to this episode for best practices and hot tips so you can improve your own sales page. To get the most out of this episode, we recommend watching it on YouTube so you can follow along as we critique the sales page: @PlantPoweredBusiness.

In April 2023, we published our first Plant Powered chat! Listen in to hear more about our stories, and a few current events happening in the vegan movement. 🌱 You can learn more about cultured meat through ProVeg International (⁠https://proveg.org/) and check out this event: ⁠https://www.new-food-conference.com/ 🌱 And you can learn more about oatmilk by default from Better Food Foundation, here: https://betterfoodfoundation.org/campaigns/coffee-shops/ Prefer to watch? Check out the full episode on YouTube: @PlantPoweredBusiness.