Activity Based Marketing in Healthcare - Peter Caddick (sella.io)

Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way.  Let’s jump in! ______ Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing. Speak to you then! ______ LINKS: LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au Website: https://www.sella.io/ Connect: Listen to other episodes of Reimagining Healthcare Connect with Yianni Serpanos on LinkedIn Follow HealthTechX on LinkedIn LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/See omnystudio.com/listener for privacy information.