Ad Infinitum Ep. 7 "It's All in the Execution" featuring ...

What this episode covers

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final Audiolytics™ Key Component: Execution. In short, does every word count? Join us as we try and feast on a combo of the best audio ads McDonald’s has to serve up. Are we “lovin’ it” or are these arches made of fools’ gold? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How long is this episode of Media Roundtable?

This episode is 42 minutes long.

When was this Media Roundtable episode published?

This episode was published on January 24, 2024.

What is this episode about?

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads...

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