Media Roundtable
by PodcastOne
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible. You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (Th
Episodes
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Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising
How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum. That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer…
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Ad Overload: How to Reverse the Radioification of Podcasting
In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with...
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Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out.. So how can creators and brands take...
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"Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy
Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. From exclusive merch, meet and greets,...
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Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable . Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a...
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“The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable. At this year’s CAO Summit, Giles Martin (EVP Strategy,...
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Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable. At this year’s CAO Summit, Conor Doyle (President,...
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Dhar Mann and MrBallen on What Creators Want From Brands
Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. . At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar...
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Why AI Brands Need Audio: Insights from Our New Study
It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new…
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The State of Podcasting 2026 – Live from the CAO Summit
If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we’re releasing the full recording in this week’s episode of The Media...
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An AMP Accords Deep Dive with James Cridland
Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords. Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor,...
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The CMO Hot Seat: Zoom's Kim Storin On 5 Major Challenges And How To Fix Them
One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what. Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge…
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Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That Actually Work
Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet. On this week’s episode…
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The Bridge-Building Business: Dan Goes Inside the Podcaster's Studio on podCast411
In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in.…
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Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy,...
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Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score
If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford...
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Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months…
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Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy
The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is...
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Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio
How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum. That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human." Host Stew Redwine (Executive Creative...
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Mosheh Oinounou’s Best Move: Leaving Legacy Media to Restore Trust in News
Who should you trust your ad money with? Easy. Who your listeners trust. This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News). Mo shares the story of how he transformed...
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Authenticity Tops AI: Predicting Podcasting’s Future with Jason Calacanis
The way to thrive in an AI future? Be authentically human. This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon. Dan Granger (CEO & Founder, Oxford Road) chatted with Jason...
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The Guaranteed Human In An Artificial World: How Leaders from Whole Foods, and GoodRX, Libsyn, and iHeartPodcasts Collaborate with AI
Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable. At SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan…
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Less Noise, More Life: The Science of Thriving in an Artificial World
Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm...
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The Power of Independence: Why Brands Are Betting on Independent Creators
What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition. This week, we’re going back to Podcast Movement...
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Without a Net: Hala Taha (Young & Profiting) and the Meiselas Brothers (MeidasTouch) Share the Real Costs and Rewards of Independence
Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top 15 performing podcasts are indies. But what does it take to win on their own… and is it worth it? Find out in an all-new Media Roundtable:...
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Killer Mike on Independent Rap, Leadership, and Podcasting with Love
Killer Mike Didn’t Choose Independence by Accident. Here’s What Marketers Should Hear. On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) sits down with Grammy-winning rapper, independent artist, activist, and host of Conversate with Killer Mike, Michael Render,...
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Ad Infinitum S4E01 - Two Circles : Dallas Taylor on Podcasting, YouTube, and Creative Identity
How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That’s right, the world’s only podcast solely dedicated to audio ads is back, now in video! Today, we...
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Giving Indie Voices a Bigger Megaphone
Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week’s guest. On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie creator advocate Brendan Monaghan (CEO, Libsyn, founder of...
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B2B: Balancing Brand & ROI
B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest. Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura Goldberg (CMO, Auctane, Stamps.com,...
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The Indie PaC Awards: Killer Mike, SXSW, and the Future of Independent Media
Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin. The ceremony will be hosted by Killer Mike, the Grammy-winning artist, entrepreneur, and advocate for creator ownership who has built his...
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The Medium is Still the Message: Audio, AI, and the Future
Lost in today’s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest. On this week’s Media Roundtable: Special Edition, Dan Granger (CEO & Founder,...
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Ad Infinitum Season 3 Finale - The Ruler and The Regent
A king who forged an empire. The birth of an upstart prince. A battle for control. It’s not the new Game of Thrones, it’s a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond. The world’s only podcast solely dedicated to audio ads is back...
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A Search for the Truth: Multichannel Rankings, PodScribe Report, and ChatGPT Ads
When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product),...
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No Algorithm, No Problem: Inside the Top Performing Self-Improvement Podcast That Didn't Chase Growth
Imagine you’re the best at what you do… and you didn’t realize it until now. In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast). Gina’s podcast is a quiet powerhouse that ORBIT…
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The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook
What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of Media Roundtable: Special Edition. This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and...
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Our Best Podcast Pick, PodFraud, and Is It The End of Ads?
Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition. Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles: Bart Roselli (EVP...
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Keys to 2026: Navigating a Seller’s Market, Standardized Measurement, and Going Vertical
Happy 2026! Time to dust off the crystal ball. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market? Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.…
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The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible
What’s one podcast genre that’s successful for advertisers but is often overlooked? Find out in a creator spotlight episode of Media Roundtable: Special Edition. Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili &…
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Rethinking Youtube Podcasts: Does video beat audio for ROI?
Does video beat audio for ROI? The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download. We now know that...
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2025 in Review: Video Won, Measurement Broke, and 210 Million People Are Listening
Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026? Find out as we look back on 2025 in a new Media Roundtable: Industry Edition. Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped...
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Ad Infinitum S3E15 - Human Hacks
As a marketer, you have to guess what will make people act. But what if you could just know? The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes...
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Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves
How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network. Dan Granger (CEO & Founder, Oxford Road)...
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Ad Infinitum S3E14 - This is My Real Voice
How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road)...
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Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix
Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players. This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:...
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Ad Infinitum S3E12 - Infinite Prompts
What happens when you invite AI into the Ad Infinitum hot seat? The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab...
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Why Brands Aren't Spending That Extra $1B on Podcasts (Yet)
Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues. This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report. At this summer’s CAO Summit, we...
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We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI
CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending…
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The Good, The Bad & The Unexpected: How Two Rival Agencies Merged to Reshape Podcasting
To make an industry better, sometimes you gotta shake things up. We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road) gathered leaders from...
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"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1. Before launching his own consulting business, Lex played a part in nearly every...
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Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
Finally, some insights brand builders and performance marketers can agree on. We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of...
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About this show
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.
We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible.
You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (Th
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