Ad Platform Evolution in the Modern Marketing Ecosystem (Unity)
from Games Growth with Upptic Hosted by Upptic
Ad platforms are a core component of the modern marketing ecosystem – and one that has been undergoing big changes these last few years along with many other parts of the games marketing industry. As Unity's VP Strategic Partnerships & Business Strategy, Steve Webb works with key advertising and monetization partners and platforms – and also works to provide game developers with unique insights on how to succeed in gaming – giving him a deep understanding of how the ecosystem is evolving. Learn more about Unity's growth strategy and place in the modern marketing ecosystem, how the ecosystem has evolved over time, it's impact on game development and game marketing, what is going on in the ecosystem now, and where things are heading from here. We dive into data availability and how some changes have leveled the playing field; the necessity of consolidation (or lack thereof) and how it's impacted game developers, publishers, and advertisers; emerging technologies; and much more. If you're a game developer or marketer, be sure to watch now!
Embed this episode
No transcript yet.