Ad stinks? Work on the service

from Leverage for Entrepreneurs Hosted by Mike Cooch

This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!

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Ad stinks? Work on the service

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This episode is 3 minutes long.

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This episode was published on October 1, 2017.

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