PODCAST · business
Leverage for Entrepreneurs
by Mike Cooch
Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get more of what they really want.
Episodes
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A Story to Illustrate the Power of a Brand
I heard this story from a clip of a podcast and thought it was a brilliant way to illustrate the power of a brand. I can't find who it was so I'm unable to give them credit...please let me know if you recognize the person that originally told it! Mike
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Be Disciplined About Your Money-Making Activities
Every startup has to find their money-making activities and consistently execute them to get their economic engine firing!
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RANT! The TRUTH About Being an Entrepreneur!
Being an entrepreneur has become sexy. But it's also hard damn work with a lot of risk, not just the fancy cars and yachts you see on Instagram. Here's the truth about being an entrepreneur.
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The Importance of Thinking Bigger (AKA: The $500 Million Dollar Party Episode)
I just had a major breakthrough on a recent trip to Las Vegas that every entrepreneur needs to hear!
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The #1 Way Sell Your Services Easier And Faster
Services can be hard to sell. Why? Because they are intangible. Your prospect can't see them or touch them. That's why DEMONSTRATING PROOF is the #1 way to make your services sell faster and more easily. RESOURCES 🟢 To get more information on how to start a digital marketing agency using the…
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Is a Recession Coming? Here's How to Survive (And Even WIN) If It Does!
Is a recession already here?! Some people are saying so. Interest rates are going up. The stock market is tanking. The tech market is in meltdown. And crypto is a total blood bath! 😬 What can you do to survive - or even WIN - when it's all melting down?? The reality is that many of the best...
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Quote of the Day: The Secret to Success in Life and Entrepreneurship!
Today's Quote of the Day is, I believe, the key to success and happiness in life and as an entrepreneur: "Learn to be thankful for what you already have, while you pursue all that you want." - Jim Rohn That's a big claim, I know, but listen to this episode and I think you'll agree! All the best,...
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Quote of the Day: Hope is Not a Strategy
A good quote has the ability to get your attention, move you emotionally, and give you insights, clarity, and leverage that oftentimes get lost when you are dealing with the information overload of reading an entire book or listening to one rambling podcast after another. That's why I love…
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How to Make the Right Decision Every Time
Jeff Bezos says that the higher your role is in the leadership of a company, the more you are just getting paid to make good quality decisions. That's your job - make decisions! In fact, he only expects himself to make three good decisions each day. As an entrepreneur running a smaller business,...
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How to Use Micro-Targets to Hit Your Goals When Things Get Really Hard
The pandemic has rocked our economy, destroyed businesses, and made many people feel helpless. Life got real hard, real fast for a lot of people - including many entrepreneurs! So how do you stay on track to hit your goals, even when you feel out of control and uncertain about the future? In this...
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How To Get More Freedom By Removing Friction From Your Business
The #1 reason why people say they started their business - or want to start a business - is because they believe it will give them more freedom. Freedom to decide what you want to work on, who you work with, where you live, how often you travel, what time you get up in the morning, and how much...
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10 Big Lessons from 2020 for Entrepreneurs
I think I can safely say that we are all glad to say goodbye to 2020 - what a mess of a year in so many ways. But, as with all challenging situations, there were a lot of good lessons to take from the year. I found ten lessons from 2020 that I thought were particularly valuable for entrepreneurs.…
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How To Build A Side Hustle You Love With Michael Booker - Founder of Bourbon Culture
In this episode, I interview Michael Booker, who shares his experience building a side hustle that he's incredibly passionate about, having lots of fun with, and is using to build more opportunities for himself and his family. If you have a passion that you dream of turning into a side hustle…
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Not Selling Enough? It May Not Be A SALES Problem At All! Here's How To Tell...
In this episode, I share a critical lesson for anyone selling to the small business community. Selling to small businesses can be TOUGH! And it's made much tougher if you are focusing on the wrong things when you feel stuck and aren't getting enough sales. But you may not have a SALES problem at...
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How to Build the Life and Business of Your Dreams with Nehal Kazim - Founder of AdPros.com
In this episode, I interview Nehal Kazim - one of my favorite entrepreneurs ever! I first met Nehal when he was still in college. He was hustling to provide for his family while still in school and had come to my Sales Bootcamp event in Denver, CO to learn how to build a sales process to grow his...
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The 'Automatic Car Wash Lesson' for Entrepreneurs
Warren Buffet said something that has stuck with me over the years that I try to keep in mind when evaluating business opportunities. And I have to admit...I'm pretty terrible at following his advice in this case. But the 'Automatic Car Wash Lesson' is probably one of the most important lessons…
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Is This The #1 Killer of Growth Momentum for Entrepreneurs?
How do you get and keep momentum as an entrepreneur? So much of it is your psychology. In fact, I think the psychology of the entrepreneur is perhaps the single most important factor in the growth of a business. So what about your psychology takes away from your momentum? There is one factor that…
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Entrepreneurs, here's the secret to getting a good night of sleep!
Entrepreneur's everywhere struggle to sleep - it's a curse! We have so many things going on in our heads at any one time, that shutting down at the end of the day can be hard. I've tried just about everything other than sleeping pills (those freak me out), and some things have definitely helped....
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The 4 Step Process for Creating Winning Local Facebook Ad Campaigns
If you aren't advertising on the Facebook Ad platform, you're missing out on the most powerful and affordable tool to get more attention, leads, and customers that's ever been created! But many local businesses have struggled with using Facebook Ads at one point or another - spending too much…
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The 3 Types of Small Business Customers...And Which Ones Are Best To Sell To And Why
If you're selling services to the small business community, you have three different types of potential customers that all get lumped together as 'small businesses', but they are very different in what they want to buy and how much they'll pay. A common mistake - which kills your profitability…
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The Rule of 8%: A Surprising Lesson To Profitably Scale Your Business
I learned this rule early in my career, and I think it's been one of the most important - but little known - factors in creating a profitable, scalable service business of any kind. Digital Agencies, consultants, coaches, and freelancers would all be very smart to pay attention to this rule and...
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The Surprising Way to Maximize Profits At Your Business
LVRG.com In this episode, I share a lesson I was reminded of as I watched Apple's recent earnings report announcement. Their 'wearables' division is growing so fast that it's now bigger than their Mac business, and if split out as a separate company would be one of the 150 largest companies in…
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When Should an Entrepreneur Take a Break? Here's Why I Took One, and How To Know If You Should Too.
Building a business can be an all-consuming combination of sprint and marathon for years on end - it's unlike anything else! It's only natural that you may need to take a break at some point. But when? And why? And does that mean you're just going to sit on a beach for a year, or will you still…
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Entrepreneurs: Here's The Most Important Lesson of the New Year
Each New Year (and new decade in this case) brings excitement and the sense of having a fresh start. It acts as a cue for people around the world to spend time reflecting on the past, considering their priorities in the year ahead, and resolving to make specific changes. And for a period of time,...
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The Most Important Skill An Entrepreneur Can Master (It's NOT Sales!)
In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being! I’m also going to share with you some of the particular strategies and techniques that I have learned around maximizing the skill. This audio is...
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Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses
In this episode I share what I believe may be THE most important lesson I've learned about selling to small businesses: You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue). There are so many benefits to doing this. In this episode I share four…
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The #1 Factor Impacting Your Rate Of Profitable Growth
In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc. This single factor may seem obvious at first, and I think that's why...
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Entrepreneurs: Beware The 'Sales Prevention Department'!
Entrepreneurs, beware the Sales Prevention Department! What is the Sales Prevention Department, you ask? It's the stupid things happening at our business that are causing us to lose sales we should otherwise win. And EVERY business has a Sales Prevention Department, whether you realize it or not....
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How to Create a 'Growth Operating System' at Your Business
I've been fortunate to build multiple seven-figure, very fast growth business in a variety of industries. There is some luck that comes with that. However, one of my favorite sayings is 'Hope is not a strategy'. I do everything I can to shift the odds in my favor. The most important and reliable...
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The 7 C's of Success - These Have Been Super Helpful For Me
In this episode I share the 7 C's of Success from the book The Art of Achievement by Tom Morris. This is a book I read years ago, but I found his 7 C's to be so clarifying for me that I wrote them down in my personal development journal and I've referred to them often ever since. No matter what…
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You Don't Need 'MoonShot' Growth! Do This Instead!
The businesses that seemingly go from $1 Million in revenue to $1 Billion in revenue overnight are the ones that get all of the attention from the media. Is that what you should be aiming for? Moonshot ideas and growth? I don't think so. Here's what you should do instead.
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Evaluating Technology For Your Business
Technology has so much promise to improve our businesses and our lives, but it can also be a huge pain, expense, and distraction. How do you evaluate the technology to use at your business? When's the right time to rip out that old platform you are using, and replace it with something new? How...
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Collaborate vs Hire
One of the incredible benefits of more people becoming entrepreneurs is that you can find more ways to work with them that are a win-win that don't follow a traditional compensation model. Instead of hiring, find people that you can collaborate with. Not in all cases of course, but in more and…
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Revenue Fixes Almost All Problems
Everyone knows that small business that has a far better product or service than the market leader, and yet the national competitor is crushing them. Why? Because the small business doesn't have the top line revenue to invest back into their business. A maniacal focus on top line revenue growth…
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Entrepreneurs, Find Your People!
Being an entrepreneur can be a very lonely road, which makes it critical that you deliberately find the people that understand you, can support you, and that give you energy. The harsh reality is that may not be your spouse, your sibling, or even your best friend. You must find your people! Thank...
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The Experience Economy
We are in the Experience Economy. Customers are looking for more than just tangible benefits from businesses - they want an experience. I discuss two ways to bake experiences into how you do business
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Four Stories for Growth
Stories are incredibly powerful and important for fueling growth. In this episode I share Four Critical Stories to Develop For Your Business.
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Attention Arbitrage
We are all fighting for the attention of our customers. Attention Arbitrage means finding ways to procure that attention for less than market rates. Here’s a practical way to do that.
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Overhead Absorbers
Certain processes in your business will rob your business of cash flow and growth. That’s when we look to introduce overhead absorbers to get some of that cash back! Here’s how.
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How to Differentiate a Service
Most businesses are service businesses. Unfortunately most of them get stuck being too similar to other services they compete with. So how do you differentiate a service? Here are a few specific ideas
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Ad stinks? Work on the service
This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!
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Critical Moments of Truth
Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up
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Celebrate Your Differentiation
The key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.
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Focus on the Process!
Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process.
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A Great Strategy Has 3 Things
Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have.
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Spend MORE to get customers!
Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?
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Do Things That Don't Scale
Early in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.
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Turn Expenses Into Profits
Smart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way.
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Leverage Channels for Growth
Channels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!
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Be 1, 2 or 3 or get out!
If you aren't in the top three in business, you are left with the scraps! You must define a new category and win it!
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ABOUT THIS SHOW
Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get more of what they really want.
HOSTED BY
Mike Cooch
CATEGORIES
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Frequently Asked Questions
How many episodes does Leverage for Entrepreneurs have?
Leverage for Entrepreneurs currently has 51 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Leverage for Entrepreneurs about?
Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get more of what they really want.
How often does Leverage for Entrepreneurs release new episodes?
Leverage for Entrepreneurs has 51 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Leverage for Entrepreneurs?
You can listen to Leverage for Entrepreneurs on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Leverage for Entrepreneurs?
Leverage for Entrepreneurs is created and hosted by Mike Cooch.
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