Adam Gonshor on Publicity, Collabo PR, Warner Music, AndPOP & Growing Canadian Talent // #012

heartdea13r Podcast // Episode 012 // Adam Gonshor (Music Publicist & Owner Collabo PR)Summary:In this episode of heartdea13r, host Christopher Gonda sits down with music publicist and former AndPOP founder Adam Gonshor to unpack his journey from launching a music website in high school to working with Warner Music Canada and eventually founding Collabo PR. Adam reflects on interviewing artists like Taylor Swift before global fame, helping develop Canadian talent, including Brett Kissel and Fawzia, and witnessing the evolution of music media from early internet journalism to today’s social-driven industry. The conversation dives deep into publicity, artist development, label culture, storytelling, and why building the right team matters more than simply getting signed. Adam also shares candid insights on what makes a great publicist, how artists can stand out in a crowded landscape, and why honesty and authenticity still matter in the music business. It’s an insightful, behind-the-scenes look at the Canadian music industry through the eyes of someone who’s helped shape it for more than two decades.Quote“A great publicist knows when it's NOT time to work with the artist.”Key TopicsThe music industry has evolved significantly over the years.Digital platforms require unique strategies for engagement.Building a reliable team is crucial for artist success.Publicity is essential for artists in today's landscape.Artists should focus on their craft rather than just getting signed.Expectations should be set from the beginning in any business relationship.Happiness in work comes from doing what you love.