Adam Goyette: Scaling B2B Startups

Episode 38 of the The Sales Machine podcast, hosted by John Rankins, titled "Adam Goyette: Scaling B2B Startups" was published on June 26, 2024 and runs 48 minutes.

June 26, 2024 ·48m · The Sales Machine

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Summary

Adam Goyette, your go-to guy for turbocharging growth in B2B startups and founder of GrowthUnion.co, is joining us on the podcast! With experience leading marketing at Help Scout and G2, Adam knows what it takes to succeed.In this episode, Adam talks about how to stand out in a busy market, get marketing and sales on the same page, and dodge those common startup pitfalls. He'll share tips on omni-channel marketing, really connecting with your audience on social media, and why great copywriting is a game-changer.Don't miss out—tune in now and boost your B2B marketing game!Episode Highlights"First of all, identify who's your avatar or your ideal customer. Second, what is the industry that you're gonna really focus on? And third, what are your goals in achieving that? So, I get it, but it's not as simple as that." - John Rankins"Next time you're on your phone, you'll realize how many ads you just scrolled past and you didn't even have to stop and think, is this an ad? You don't want to engage with an ad, but if you see a picture of someone, you probably are going to stop and be like, wait, who is this person? And so that's the goal of the image of the ad is to get someone to stop scrolling." - Adam Goyette"You guys, we get a lot of likes and some comments, but the only thing that's happening is you're sending an emoji or a thanks. That's not engagement. That's acknowledgement, and that doesn't drive business and build relationships. If you want to build a relationship, you have to engage." - John Rankins"The reality is marketing is not picking up the phone and calling anyone. And so you really need to be connected with what's happening on the sales side so that it feels like a seamless experience. If you're the end user, you can't talk to everyone, you have to talk to no one." - Adam GoyetteChapters(03:01) - Challenges for B2B Startups(09:01) - Standing Out in a Crowded Market(13:50) - Connecting Marketing and Sales(25:45) - Aligning Marketing Goals and Expectations(27:31) - Executing the Value Proposition(28:09) - The Importance of Omni-Channel Marketing(29:04) - Engagement vs. Acknowledgement on Social Media(30:04) - The Power of Social Media for Marketing(33:07) - Creating an Omni-Channel Marketing Blueprint(36:09) - The Value of Giving and Engaging(37:00) - Scaling Marketing Strategies for Different Company Sizes(38:33) - Taking the Leap to Start Your Own Venture(41:34) - The Power of Copywriting in MarketingConnect with Adam GoyetteWebsite: https://www.growthunion.co/ X: https://x.com/adamcgoyette LinkedIn: https://www.linkedin.com/in/adam-goyette/ Connect with John RankinsWebsite: https://thesalesmachine.com/Facebook: https://www.facebook.com/TheSalesMachineOfficialInstagram:https://www.instagram.com/thesalesmachine_official/LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/YouTube:https://www.youtube.com/@JohnRankinsOfficial

Episode Description

In this episode, Adam talks about how to stand out in a busy market, get marketing and sales on the same page, and dodge those common startup pitfalls. He'll share tips on omni-channel marketing, really connecting with your audience on social media, and why great copywriting is a game-changer.

Don't miss out—tune in now and boost your B2B marketing game!

Episode Highlights

"First of all, identify who's your avatar or your ideal customer. Second, what is the industry that you're gonna really focus on? And third, what are your goals in achieving that? So, I get it, but it's not as simple as that." - John Rankins

"Next time you're on your phone, you'll realize how many ads you just scrolled past and you didn't even have to stop and think, is this an ad? You don't want to engage with an ad, but if you see a picture of someone, you probably are going to stop and be like, wait, who is this person? And so that's the goal of the image of the ad is to get someone to stop scrolling." - Adam Goyette

"You guys, we get a lot of likes and some comments, but the only thing that's happening is you're sending an emoji or a thanks. That's not engagement. That's acknowledgement, and that doesn't drive business and build relationships. If you want to build a relationship, you have to engage." - John Rankins

"The reality is marketing is not picking up the phone and calling anyone. And so you really need to be connected with what's happening on the sales side so that it feels like a seamless experience. If you're the end user, you can't talk to everyone, you have to talk to no one." - Adam Goyette

Chapters

(03:01) - Challenges for B2B Startups

(09:01) - Standing Out in a Crowded Market

(13:50) - Connecting Marketing and Sales

(25:45) - Aligning Marketing Goals and Expectations

(27:31) - Executing the Value Proposition

(28:09) - The Importance of Omni-Channel Marketing

(29:04) - Engagement vs. Acknowledgement on Social Media

(30:04) - The Power of Social Media for Marketing

(33:07) - Creating an Omni-Channel Marketing Blueprint

(36:09) - The Value of Giving and Engaging

(37:00) - Scaling Marketing Strategies for Different Company Sizes