Adapting Accommodation Supply in TAs and TMCs

John Hubbs-Hurrell, Head of The Advantage Global Network joins us to talk about how accommodation supply is massively adapting to new demands with Travel Agents and TMCs at the front of this trend. Growth in demand of booking with travel agents is changing the dynamics of travel retail – what does this shift mean for the industry and packaging hotel product? In particular we look at the wider consideration of accommodation from just hotels and why ROI is essential for corporate travel today. We also discuss the importance of protected travel bookings, the new packaging requirements and how this provides the opportunity for TMCs to truly rebrand. We discuss1.     The trends in demand and client sentiment2.     Customer value and total trip management, and the importance of hotel ancillaries3.     Giving the right traveller experience4.     Move from static rate codes to dynamic rates The Advantage Global Network connects corporate clients to travel management experts around the world. Its network of TMCs employs over 30,000 people in over 80 countries. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/