Adapting to the Digital Current: Mastering Social Media Trends and Crisis Management in Franchising. Special Guest is Julie Taylor from Runo Franchising.

Andras, the digital marketing sage, navigates the intricacies of social media algorithms and crisis management on the Franchise Factor Show, guiding franchises through the digital zeitgeist. His insights illuminate the impact of engagement in algorithmic visibility and the significance of adaptability amidst the ebb and flow of online trends. As he delves into crisis management, Andras underscores the art of brand protection during tough times, advocating for preparedness and proactive learning. His strategic dialogue with Paul Waite empowers franchises to harness social media's dynamic landscape and fortify their brands against unforeseen challenges.We had a chat with Julie Taylor about The VFP Training and highlighted the essential franchising concepts, covering the basics, marketing strategies, franchisee profiling, and legal aspects. It delves into balancing brand consistency with local market needs and highlights the importance of strategic site selection and training. The series equips franchisees and franchisors with tools for effective planning, legal compliance, and risk management in the franchising world.Contact Franchise Factor• Find us on Facebook at, FranchiseFactor and Instagram at @franchisefctr  • Tweet us at , @FranchiseFctr• Email us at [email protected] Factor Podcast is produced by Esemdee a brand owned by Social Media Directions Ltd. ©️ Social Media Directions Ltd