Add Friction to Your Marketing, with Jacob Azia

Q: How long is this episode of B2B Growth?

This episode is 22 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on June 2, 2022.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.

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