Add Friction to Your Marketing, with Jacob Azia

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.

Episode metadata supplied by the publisher feed · Published Jun 2, 2022

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Add Friction to Your Marketing, with Jacob Azia

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