EP 06 | Addiction, Failure & Redemption: The Real Cost of Success | Jake Packo EP 06 - with Jamie Small

In this episode of Everything Counts, Jamie Small sits down with Jake Packo, founder of GEEDUP — one of Australia’s most recognisable streetwear brands — for a raw, unfiltered conversation about discipline, failure, fatherhood, and rebuilding your life from the ground up.Jake shares his journey from a turbulent childhood and early brushes with violence, addiction, and self-destruction, to building a multi-million-dollar brand that represents Western Sydney culture, resilience, and identity. This is not a polished success story — it’s a real one.The conversation dives deep into:Growing up without a father and finding direction through painThe rise, collapse, and rebirth of GEEDUPAddiction, sobriety, and losing everything before rebuildingFatherhood as the ultimate catalyst for changeThe dark side of success, ego, and public visibilityWhy comfort is the most dangerous place for a man to liveWhat it really takes to sharpen your tools in the trenchesThis episode is a powerful reminder that success isn’t built overnight — it’s earned through uncomfortable decisions, relentless self-accountability, and the willingness to keep going when everything falls apart.If you’re a man trying to become a better father, leader, or version of yourself — this conversation will hit hard.Because in business, life, health, and fatherhood… everything counts. Recorded at The Grey Creative Caringbah