Everything Counts Podcast

In this powerful episode of The Everything Counts Podcast, Jamie Small sits down with Alex — known as “Godly Strong” — a former Australia’s Strongest Man, elite powerlifter, kickboxer, and father of three.Alex opens up about his journey from a troubled youth and time in prison to becoming one of the strongest men in the country. He shares the raw truth behind chasing strength at the highest level — the physical toll, financial sacrifice, and mental battles that come with it.The conversation dives deep into discipline, masculinity, and what it truly means to be a father. Alex speaks candidly about raising his boys, building resilience, and why small moments — like encouraging his son to get back up after a fall — matter more than any title or achievement.They also unpack his experience stepping into the world stage of kickboxing, dealing with public failure, online criticism, and learning how to rebuild mentally after setbacks.This episode is a no-BS look at growth, responsibility, and the mindset required to become a better man — not just physically, but in life.If you’re chasing strength, purpose, or just trying to level up as a man, this one hits hard.Recorded and Produced at The Grey Creative Caringbah

In this powerful episode of the Everything Counts Podcast, Jamie Small and the boys sit down with Mitch Parkins—former General Manager turned founder of Longevity Games—to unpack a story of transformation, discipline, and redefining success. Mitch opens up about his journey from chasing corporate progression and financial growth to hitting a point of deep reflection—realising he was drifting away from the life he truly wanted. Through honest conversations about health, fatherhood, identity, and legacy, he shares how he rebuilt his life from the ground up. This episode dives into:Breaking self-sabotaging habits and building sustainable disciplineThe truth about fitness, longevity, and what actually worksThe power of environment, identity, and surrounding yourself with the right peopleWhy most men feel stuck—and how to take back controlTurning fear into action and creating a life aligned with purposeMitch also introduces his new venture, Longevity Games—an innovative approach to combining competition, accountability, and health to drive real behavioural change. Raw, real, and packed with practical insight, this episode is a must-listen for anyone looking to level up in life, business, health, and fatherhood.Recorded and Produced at The Grey Creative, Caringbah

In this powerful episode of Everything Counts, host Jamie Small sits down with “Purple Prince” — a man who spent over a decade in maximum security prisons across New South Wales and has emerged with a completely transformed mindset and mission.From growing up without a father, to losing his identity through injury, to falling deep into crime and eventually serving years behind bars — Prince shares the raw truth of what that life really looks like. No filters, no glorification — just lessons earned the hard way.This episode dives deep into discipline, respect, survival, and the mental resilience built inside one of the toughest environments imaginable. Prince opens up about prison culture, solitude, faith, fatherhood, and what it truly takes to rebuild your life from nothing.Now a business owner, mentor, and present father, his story proves that no matter how far you fall — you can always rise again.If you’re looking for perspective, accountability, and a reminder that every decision matters… this one hits hard.Recorded and Produced at The Grey creative Caringbah

In this episode of Everything Counts, Jamie Small sits down with former NRL enforcer Keith Galloway to unpack the realities of life beyond professional sport.Keith shares his journey from a tough, hard-running prop in the NRL—representing Australia and NSW—to navigating retirement after career-ending injuries and stepping into everyday life. He opens up about the identity shift that comes with leaving elite sport, the mental challenges of starting over, and how discipline remains the foundation of everything he does.The conversation dives deep into fatherhood, co-parenting, and the importance of being present, even when time with your kids is limited. Keith also reflects on lessons from his career, including resilience, respect, and the power of hard work over talent.They explore the unseen side of professional sport—social media pressure, mental health struggles, and the importance of men speaking up. Keith shares a powerful perspective on happiness, explaining that it’s not about material success, but about family, purpose, and showing up every day with the right mindset.This episode is raw, honest, and packed with lessons for men striving to be better fathers, partners, and individuals—because at the end of the day, everything counts.Recorded and Produced at The Grey Creative, Caringbah

In this episode of Everything Counts, host Jamie Small sits down with Spiro Ferezis — a seven-figure electrical business owner turned coach — who’s helping tradies break out of the “busy but broke” cycle. Spiro shares his journey from working on the tools to building a scalable, high-profit electrical company, and now mentoring electricians across Australia and the US to do the same. The conversation dives deep into why most tradies struggle financially, the flaws of the hourly rate model, and how shifting to a fixed-price, service-based system can unlock serious income — with some businesses hitting $500K+ per month with small teams. They also unpack discipline, mindset, and the habits that separate successful operators from those stuck in survival mode. From leadership and family values to sales psychology and scaling strategies, this episode is a blueprint for any tradie who wants more freedom, profit, and control in their business.If you're tired of grinding without results — this one will change how you think about business.🎧 Everything Counts — because every habit, every action, every decision matters.Recorded and Produced at The Grey creative Caringbah

In this episode of the Everything Counts Podcast, Jamie Small sits down with former NRL player Luke Milton to unpack an incredible journey from rugby league fields in Australia to building one of the most recognised fitness brands in the United States.Luke shares the real story behind his career—playing for the Sydney Roosters and West Tigers, transitioning into rugby union with the Waratahs and Australian Sevens, and eventually moving to New York where he started running bootcamps in Central Park. What began with a duffel bag and $20 workouts turned into Training Mate, a fitness company now valued at over $30 million with studios across the U.S. The conversation goes deeper than business. Luke opens up about identity, ego, discipline, and the lessons learned from rubbing shoulders with billionaires, celebrities, and mentors along the way. He talks about the pressures of success, the reality of entrepreneurship, and the shift from chasing status to prioritising family, purpose, and meaningful experiences.This episode dives into:The mindset shift from athlete to entrepreneurBuilding a global fitness brand from scratchMentorship and learning from powerful peopleThe dangers of chasing status and external validationWhy discipline, self-reflection, and daily habits matterFatherhood, family, and redefining successA raw and honest conversation about growth, ambition, and becoming a better man.Recorded and Produced at The Grey Creative Caringbah.

In this episode of Everything Counts, we sit down with Jason Wiley, director of Loan Market Capital and one of Australia’s Top 100 mortgage brokers.Jason shares his journey from working 16-hour shifts driving fuel tankers in the family business to building his own mortgage brokerage and scaling it into a successful operation. Along the way, he opens up about the risks, setbacks and mindset shifts that shaped his career—from leaving the security of the family business, to starting from scratch with no backup plan, to navigating industry changes, COVID and the pressures of entrepreneurship. We also dive into:Why discipline and structure are non-negotiable for successBalancing business growth with fatherhood and family lifeThe mindset required to take risks when your back is against the wallLessons about money, work ethic and raising strong kidsThe habits that build strong men, leaders and fathersJason’s story is raw, honest and packed with lessons about resilience, discipline and backing yourself when it matters most.Because in business, family and life — everything counts.Recorded and Producer at The Grey Creative Caringbah

Former NRL forward George Azzi joins Jamie Small in the studio at The Grey Creative in Caringbah for a raw and powerful conversation about resilience, identity and rebuilding your life when everything falls apart.George opens up about the career-ending cancer diagnosis that rocked him at the Roosters, the brutal chemo and radiotherapy that followed, and how faith and family carried him through his darkest season . He shares what it’s really like trying to return to professional sport after serious illness — when your mind is ready but your body won’t respond.The conversation dives deep into:Life after footy and losing your identityHitting rock bottom and finding faith againThe highs and lows of business — from trucking chaos to owning World Gym Macquarie ParkFatherhood, discipline and raising resilient kidsBrotherhood, loyalty and the importance of a “3am friend”Mental health, self-sabotage and bouncing back from tough seasonsGeorge speaks honestly about grief, losing close mates, the pressure of providing for family, and why wealth isn’t just financial — it’s mental strength, health and strong relationships.This episode is about hard lessons, thick skin, daily discipline and the power of small wins stacked over time.Because in life, business, health and fatherhood — everything counts.Recorded and produced by The Grey Creative

In Episode 10 of the Everything Counts Podcast, Jamie sits down with Ben Pike, Founder and Director of Pulse Property Agents, to unpack what real discipline actually looks like when life, business and fatherhood collide.Ben has built one of the most respected real estate businesses in Sydney’s Sutherland Shire, selling more property in the region than any other agent over the past decade — all while raising four kids, leading an 80+ person team, and maintaining ruthless personal standards around health, habits and accountability.This conversation goes deep on:Why discipline is freedomThe habits that separate high performers from everyone elseHow Ben structures his days, weeks and years for consistencySacrifice, time blocks and being present as a fatherSaying no to distractions, alcohol and negative energyRaising resilient kids in a soft worldPlaying the long game in business and lifeWhy reputation, standards and integrity matter more than talentBen shares raw insights from his upbringing, the grind behind “overnight success,” and the mindset required to win over decades — not months.This episode is for men who refuse to coast, who want to lead their families, bodies and businesses with intention — and who understand that success isn’t built in big moments, but in daily choices.Because in life, business, health and fatherhood — everything counts.Recorded and Produced at The Grey Creative Caringbah

In Episode 9 of the Everything Counts Podcast, Jamie Small sits down with Zach Hanson, founder of ZMH Roofing, a multi-million-dollar roofing and cladding company based in Sydney.Zach shares his raw, unfiltered journey from childhood trauma, addiction, and survival mode to sobriety, discipline, and building a high-performance business and life. After losing his father at a young age, growing up without stability, and chasing success through money and status, Zach hit rock bottom — and made the decision to do the work that actually matters.This episode dives deep into:Sobriety and why everything you want is on the other side of something hardTherapy, self-awareness, and unpacking childhood traumaDiscipline, consistency, and doing what you say you’ll doBuilding character, leadership, and strong teamsWhy success doesn’t come from one big move — but daily choicesRedefining masculinity, fatherhood, and responsibilityCreating a business that gives young men structure, purpose, and guidanceZach explains how discipline, habits, and personal accountability transformed not only his business, but his relationships, mindset, and identity as a man and leader.This is a powerful conversation for men who want more from life — in business, health, and fatherhood — and are willing to take responsibility for who they become.Because in life, everything counts. Every choice. Every habit. Every day.👉 Follow Zach Hanson on Instagram👉 Share this episode with a mate who needs to hear it👉 Leave a review to support the showRecorded and produced by The Grey Creative Caringbah

In this episode of Everything Counts, host Jamie Small sits down with Tom Jaeger — content creator, coach, and one of the most refreshing voices in Australian fitness and footy culture.At just 23, Tom has built a loyal audience by doing something rare: chasing serious goals without taking himself too seriously. Through humour, honesty, and consistency, he’s carved out a lane that blends discipline, training, footy culture, and real-life balance — all while keeping the “inner piglet” in check.This conversation dives into:Building discipline without obsession or egoUsing humour as a tool for accountability and consistencyThe power of team environments and training partnersContent creation without scripts, filters, or fake intensityNavigating growth, management, and saying no to the wrong opportunitiesSupporting local businesses through honest food reviewsWhy energy, authenticity, and showing up matter more than motivationTom breaks down how small daily decisions compound over time, why you don’t need extremes to improve your life, and how staying genuine is the real competitive advantage — online and offline.This episode is for anyone who wants to train harder, live better, and enjoy the process without burning out.Because real progress isn’t loud — it’s consistent.And in life, health, and discipline… everything counts.Recorded and Produced at The Grey Creative Caringbah

In this episode of Everything Counts, Jamie Small sits down with Jason Ballo — buyer’s agent, content creator, and the man behind the viral “This is what $2 million buys you in Sydney” videos.What looks like overnight success was actually 22 years of setbacks, failed businesses, financial stress, self-doubt, and relentless discipline. Jason opens up about eating sh*t for decades, rebuilding from nothing, and why delayed gratification is the real cheat code to life.They dive deep into:Why hard work alone isn’t enoughThe truth about “overnight success”Discipline, fitness, and mental resilience as non-negotiablesBuilding trust and authenticity on social mediaFatherhood, providing for family, and leading by exampleWhy excuses are a losing playCreating the character of the man you want to becomeThis episode is raw, honest, and unapologetic — capped off with a brutal physical challenge that proves this show isn’t just talk.If you’re serious about becoming a stronger man, father, and leader — this one counts.

In this episode of Everything Counts, Jamie Small sits down with Jake Packo, founder of GEEDUP — one of Australia’s most recognisable streetwear brands — for a raw, unfiltered conversation about discipline, failure, fatherhood, and rebuilding your life from the ground up.Jake shares his journey from a turbulent childhood and early brushes with violence, addiction, and self-destruction, to building a multi-million-dollar brand that represents Western Sydney culture, resilience, and identity. This is not a polished success story — it’s a real one.The conversation dives deep into:Growing up without a father and finding direction through painThe rise, collapse, and rebirth of GEEDUPAddiction, sobriety, and losing everything before rebuildingFatherhood as the ultimate catalyst for changeThe dark side of success, ego, and public visibilityWhy comfort is the most dangerous place for a man to liveWhat it really takes to sharpen your tools in the trenchesThis episode is a powerful reminder that success isn’t built overnight — it’s earned through uncomfortable decisions, relentless self-accountability, and the willingness to keep going when everything falls apart.If you’re a man trying to become a better father, leader, or version of yourself — this conversation will hit hard.Because in business, life, health, and fatherhood… everything counts. Recorded at The Grey Creative Caringbah

On this episode of Everything Counts, recorded at The Grey Creative in Caringbah, Jamie Small sits down with Matt Hoban—devoted father, husband, business owner and a 20-year veteran of the health and fitness industry. Now 48 years old, Matt is a walking example of consistency, structure and discipline as a lifestyle.From surviving a childhood shaped by alcohol, volatility and instability, Matt forged himself into a man built on routine, self-control and personal standards. Today he trains 90 sessions a week, raises two grounded kids, maintains a strong marriage, and lives by a simple but powerful code:“Do what needs to be done, when it ought to be done—whether you like it or not.”In this raw and honest conversation, Jamie and Matt dive deep into:How childhood adversity shaped Matt’s discipline and valuesBreaking generational patterns and becoming the father he never hadWhy structure creates freedom—and how autopilot habits eliminate excusesThe truth about training, nutrition, and why most people never see resultsRaising strong, resilient children in a comfortable worldHow to set goals that actually stick (not New Year’s resolution fluff)Why happiness isn’t constant—it’s earned through the life you buildMaking space for fatherhood, marriage, business, health and self-respectPlus, Matt takes on the Everything Counts Challenge—and discovers firsthand why sniffing salts should come with a warning label.This episode is a blueprint for any man wanting to lead with character, build unshakeable habits, and live a life that earns respect behind closed doors.Because in business, in fitness, in fatherhood and in life…every rep, every choice, every habit matters.

In this powerful episode of Everything Counts, recorded at The Grey Creative, Caringbah, host Jamie Small sits down with New Zealand Warriors rising star Sam Healy—a young man whose journey proves that discipline and grit beat talent when talent refuses to work.Sam opens up about being a late bloomer who was once “too small” to be put on the field, the tough love and relentless standards set by his father Mitch Healy, and the moments he nearly quit rugby league altogether. From long days balancing electrical apprenticeships and footy, to moving countries, battling self-doubt, earning respect inside an elite NRL squad, and calling his parents before his debut—Sam’s story is a blueprint for resilience.They unpack:The mindset shift that turned setbacks into fuelWhat elite players like Fisher-Harris and Roger Tuivasa-Sheck do differentlyHow discipline formed the backbone of Sam’s careerThe importance of supportive but demanding parentingHow to build habits that translate into greatness—on and off the fieldRaw, honest and inspiring, this episode is a reminder that success is built in the shadows long before it’s seen in the spotlight—because in life, fatherhood, business and sport… everything counts.

In this powerful episode of Everything Counts, Jamie sits down with Mohammed Ali Ayad — a tradie turned tech founder whose unstoppable energy, discipline, and conviction have transformed a simple on-site frustration into one of Australia’s most exciting construction-tech startups, I Deliver.Mo opens up about his chaotic beginnings, getting fired from factory jobs, discovering his hidden talents on-site, and eventually building a thriving construction business before risking it all to chase a vision far bigger than himself. From selling his home to fund the dream, to maintaining discipline through faith, to navigating the brutal early years of startup life — Mo’s story is raw, real, and ridiculously inspiring.You’ll hear about:How naivety, energy, and blind action became Mo’s greatest superpowersThe moment he realised construction needed an “Uber Eats for materials”The sacrifices he made — financially, personally, emotionally — to build I DeliverHis deep reflections on discipline, faith, legacy, and staying groundedThe mindset required to push through failure, fear, and uncertaintyWhy doing the things you don’t want to do is the real key to successThis episode is fuel for anyone who feels stuck, wants more from life, or needs a reminder that massive dreams require massive discipline.Because in business, in fatherhood, in personal growth — everything counts.

In this powerful episode of the Everything Counts podcast, Jamie sits down with long-time friend and founder of Sweat Chill Exhale, Dave Ward — a man who went from partying every weekend and feeling trapped in the trades, to reshaping his life through fitness, breathwork, cold plunging, and ultimately the courage to start a business built on growth and purpose.Dave opens up about the years he spent stuck in the cycle of carpentry, bills, family pressure, and self-doubt… and the moment he realised he needed to change. From winning an 800-person fitness challenge, to finding unexpected emotional breakthroughs in breathwork, to hating but embracing the ice bath that would eventually become part of his everyday routine — Dave shares the raw, real story behind his transformation.He talks honestly about anxiety, depression, the relentless “head noise,” the risk of pouring his family’s savings into Sweat Chill Exhale, and the grind of 16-hour days during the early months of business. This episode goes deeper into fatherhood, self-talk, discipline, regret, and the pressure men feel to be strong while carrying everything on their shoulders.From the family moments that ground him, to the battles he still faces 14 months into business, Dave’s story is a reminder that change is possible, discomfort is the path, and discipline is freedom. This one is real, relatable, and guaranteed to leave you fired up.

In the debut episode of the Everything Counts Podcast, Jamie sits down with long-time friend and business owner Matt Weeden for a raw and honest conversation about discipline, adversity and becoming a better man. Matt opens up about losing his cousin and business partner Wade to motor neurone disease, the long decline of his father’s Parkinson’s, and navigating life as a dedicated father while running two growing businesses. Instead of collapsing under pressure, Matt built a mindset anchored in routine, small habits and refusing to quit — even when life hits hard. Together, Jamie and Matt break down: How grief and hardship can sharpen your perspective instead of breaking you The monkey brain and why motivation is unreliable The power of 1% habits and why every decision compounds Balancing business, health and fatherhood without excuses Why discipline is freedom — and how to build it daily The importance of surrounding yourself with the right people How men can lead from the front and become someone their kids are proud of Plus, the episode finishes with the first-ever Everything Counts physical challenge — featuring smelling salts and an ultra-hot sauce showdown. This isn’t a highlight reel. It’s real life, real pressure, and real growth. Because in fatherhood, business and health… everything counts.