EPISODE · Jan 22, 2024 · 42 MIN
Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising
from Deconstructing Data · host BDEX
Join us on Deconstructing Data as we welcome Larry Allen, VP and GM of Addressable Enablement at Comcast Advertising. Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV. Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is now an official, non-profit trade organization The conversation will explore the growth and momentum of TV ads, discuss the adoption and usage trends in addressable TV, and forecast the future of this rapidly evolving sector.
What this episode covers
Join us on Deconstructing Data as we welcome Larry Allen, VP and GM of Addressable Enablement at Comcast Advertising. Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV. Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is now an official, non-profit trade organization The conversation will explore the growth and momentum of TV ads, discuss the adoption and usage trends in addressable TV, and forecast the future of this rapidly evolving sector.
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Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising
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