adjusting your email campaigns for current events

In this thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — talks about how to navigate email marketing when major world events, natural disasters, or social injustices take center stage. From real-life examples of business owners facing difficult timing to Liz's own story of adjusting her 2024 strategy, this episode helps you find the balance between staying sensitive and staying in business. Episode Highlights Why business owners can't ignore what's happening in the world anymore. Real examples: Pete McPherson's launch on the day of Russia's invasion of Ukraine. Chelsea Brennan's decision to postpone her membership challenge after the George Floyd tragedy. Liz's own pivot during a difficult 2024 news cycle. How to balance empathy with responsibility when major events occur. When to change your tone, pause promotions, or move forward with caution. Why there's no one "right" answer — but awareness always matters. Key Takeaways Be aware: Your audience doesn't live in a vacuum — acknowledge what's happening in the world. Adjust with care: You can postpone, pivot, or simply soften your tone to match the moment. Trust your instincts: Listen to your gut about whether to pause or keep moving forward. Empathy builds trust: Sensitivity in your messaging strengthens long-term connection. Community helps: When in doubt, talk it through with peers or mentors who understand your audience. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM