Admissions and Development: Same Brand, Different Goal

Our guest for this episode is Andrew T. Weller, Director of Admissions for Avenues: The World School in Manhattan which was recently featured in the HBO documentary Class Divide.  We dig into the concept of institution-wide branding, the benefits it brings to enrollment and development, how roles of enrollment and development are more similar than they are different, and how school leadership still struggles with investing in areas of the school such as marketing that don't look like they serve students. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier