EPISODE · Jul 3, 2024 · 15 MIN
Ads without Annoyance
from Brain Driven Brands · host Sarah Levinger
Brain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch? Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology. IN THIS EPISODE: Learn the importance of ad frequency and the point at which ads become annoying (three repetitions according to the cited study). The concept of familiarity bias and its role in consumer trust and purchasing decisions. The significance of knowing the different phases of the buyer's journey and tailoring ads accordingly. STUDY SOURCE: https://tips.ariyh.com/p/when-ads-go-from-effective-to-annoying Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
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Ads without Annoyance
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