Advanced Amazon PPC Bid Optimization

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 03:30 - Priscilla’s journey into PPC bidding 06:05 - Why static click rules don’t work 07:00 - Visibility vs ACoS 08:45 - Keyword & target classification system 10:30 - Customizing bidding rules per brand 12:15 - Identifying hero keywords and products 13:55 - High-volume but unprofitable targets 15:35 - Click thresholds by match type 17:20 - Cross-analyzing performance and match type 19:20 - Bid summary and directional analysis 21:10 - When bid changes should be zero 23:35 - Competitor vs branded click value 25:05 - Campaign purpose: defense, discovery, conquesting 27:30 - Versioning and evolving a bidding system 29:10 - Inventory levels and soft pausing 30:40 - Placement optimization strategy 32:40 - Optimization frequency and lookback windows 34:00 - Building scalable bidding formulas 35:20 - What’s next: B2B, audiences, and AMC 36:30 - Final takeaways on advanced PPC bidding 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Priscilla Wagner of Relentless B2C The Simplified Q4 Bids & Budget System for Amazon Sellers The One Activity That Will Fix Your ACOS in 2025 One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Priscilla Wagner Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno