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Advanced: Avoid the spam folder and hit the inbox! episode artwork

May 6, 2016 12 min

Advanced: Avoid the spam folder and hit the inbox!

from eCommerce Email Podcast (MailerSkills) Hosted by Daniel Deyette

Your system side - List hygiene • Responding instantly to unsubs • Optin confirmation strategy • Removing or suppressing the unengaged • Removing hard bounces immediately • Removing soft bounces after the 3rd bounce • Master suppression list - Engagement monitoring - DKIM and SPF - Properly formatted HTML - Careful wording selection (spam assassin) - Equal image to text ratio - Monitoring abuse@ and postmaster@ addresses - Volume and consistency - Obey the law (can spam act) Off your system factors - Blacklists - Accreditation programs - ISP feedback loops - ISP whitelisting

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Advanced: Avoid the spam folder and hit the inbox!

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How long is this episode of eCommerce Email Podcast (MailerSkills)?

This episode is 12 minutes long.

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This episode was published on May 6, 2016.

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