eCommerce Email Podcast (MailerSkills)
by Daniel Deyette
Let's work together as a community of mailers and share resources and serve those subscribed to our lists and the lists our clients have. Let's discuss deep level strategies, copy angles and all the juicy segmentation, artificial intelligence and more.
Episodes
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Censorship, Black Friday and Nov updates
Lots changing in the digital world, just giving some updates... some tips on email leadership and some upcoming news.
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Recessions, Joint Ventures and Revenue Share Deals for Copywriters
This might be a controversial episode, but in this I explain the golden goose many copywriters salivate over that isn't what it seems, how to avoid bad deals and how to manage the good ones for profit and success. Should you do a joint venture or rev share deal? Listen in and find out.
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eCommerce Email Marketing in a COVID-19 Corona Virus Strategy & Mindset
Things are shifting rapidly. We're seeing some challenges and amazing opportunities. Let's take this time to discuss how to stay strong, what you can do as an agency, a business etc. It's time to manage our mindset, look for opportunities and above else, keep mailing. In this podcast I discuss…
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Interview: Email Expert Vanessa Cabrera
Vanessa is the author of The Email Empire and in this call, I dig into how she got into her line of work, success stories, struggles and some of the methods and approaches she uses for Email Marketing.
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Interview: Drew Bay of Captain Copy services
Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales. He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online… When he’s...
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Email Subject Secrets - A candid case study and reveal
I thought I'd take a quick moment to peak into some cold emails being sent out, discuss subjects that work, re-engagement subject lines and stuff that it takes to get higher open rates. I also discuss the impact relationship has on email open rates.
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Interview: Kevin Polley of ARP Reach Email Software
On today’s show we have Kevin Polley - Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of Wordpress webhost called TheHostingShop.co.uk. Now, ARP Reach is a piece of software you can install on your own web host for sending...
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Interview: Adrian Savage on Infusionsoft Deliverability
Adrian Savage, founder and creator of WeDeliver.email shares his amazing story of creating a slightly controversial and edgy solution to a regularly whispered out problem. Inboxing with Infusionsoft! We talk large lists, results and... even if you're NOT on Infusionsoft, we talk tools and...
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Advanced: Avoid the spam folder and hit the inbox!
Your system side - List hygiene • Responding instantly to unsubs • Optin confirmation strategy • Removing or suppressing the unengaged • Removing hard bounces immediately • Removing soft bounces after the 3rd bounce • Master suppression list - Engagement monitoring - DKIM and SPF - Properly...
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The ultimate story formula, and how to use it!
Last episode: we talked about affiliate marketing, and how to not annoy your subscribers... Introduction: Special guest… Trainer, fitness coach and nutritionist, Neerjie… She’s also a distributor of some top notch meal replacements and she has an earth shattering story we’ll get to near the end…
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How to destroy relationships (with affiliate emails)
What they are Emails that promote someone else’s products or services for a commission Why do them Contests Relationships Temporary cash Why they destroy relationships How to do it the right way… Write it yourself Use the PAS (Problem, Agitate Solve) and recommendation approach Be honest, it’s an...
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Find a starving market (how to do your research)
This podcast is sponsored by FunnelTracker, if you’ve got a webinar, email system, landing page system and website all using different software, and you want a 1 screen dashboard, check it out. Today’s topic: First, what’s a STARVING market… A group of people searching for a solution to a problem...
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Proven fast ways to grow your email list
As a guy who's helped people grow email lists to over 400,000... I can truly speak to the shift I've seen in the last 8 years of what works and what doesn't. Whether you're a newbie or an expert, there's something here in this podcast that will shake your current knowledge and methods of lead...
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Myths and secrets of powerful subject lines
What should your subject line say? Is the subject line the ONLY thing that controls massive open rates? If you want some secret tools, insider tips of when to send email and how to get more eyeballs on your content, don't miss this short and info packed episode of Email Expert Podcast!
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What teachers hate doing that marketers love
Need more people ordering your product, visiting your webinars or opening your emails? Perhaps what you're missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel Deyette explains why you might want to leave people...
Topics in this show
About this show
Let's work together as a community of mailers and share resources and serve those subscribed to our lists and the lists our clients have. Let's discuss deep level strategies, copy angles and all the juicy segmentation, artificial intelligence and more.
Hosted by
Daniel Deyette