Advertising Doesn’t Cause Sales, This Does | James Hurman

from The Mina Amso Show Hosted by Mina Amso

James Hurman was named the world's best strategic planner. He is the founder and chair of Previously Unavailable, the Auckland venture company behind Tracksuit and AF Drinks, and the author of Future Demand. His argument: advertising doesn't cause sales, it decides which brand wins them. · We put that to work at NZ scale: a business under $1 million, a $20k marketing budget split the way his data says, how James sizes risk across his ventures, and the four habits of lucky people from his children's book The Boy and the Lemon. · AcademyEx: www.academyex.com · Logitech: www.logitech.com · Pwrfully: Learn How to Tell Your Story On Podcast To Grow Your Business: pwrfully.com/podcast-guest-workshop · What I asked James: What framework for advertising do you swear by? Does brand building work for a business under $1 million? How should a small business split a $20k marketing budget? How do you assess risk across so many ventures? Why are some people luckier than others? · Follow James: LinkedIn · Leave me a review: Spotify | Apple Podcasts

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Advertising Doesn’t Cause Sales, This Does | James Hurman

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This episode was published on October 13, 2026.

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