PODCAST · society
The Mina Amso Show
by The Mina Amso Podcast
Hi and welcome to the Mina Amso Podcast. The Podcast is a place where you can find connection, insight, 'aha-moments'. This podcast is going to make you think, so be warned. In Season 7, Mina talks to new and returning guests on how to become the truest, fullest expression of yourself, to reach your highest potential through making good decision. Wow.
Episodes
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Advertising Doesn’t Cause Sales, This Does | James Hurman
James Hurman was named the world's best strategic planner. He is the founder and chair of Previously Unavailable, the Auckland venture company behind Tracksuit and AF Drinks, and the author of Future Demand. His argument: advertising doesn't cause sales, it decides which brand wins them. · We put...
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He Spent $0 On Marketing In Year One. Now 17,000 Kiwis Subscribel
How do you get your first 1,000 customers without spending a dollar on ads? Angus Simms co-founded Wonky Box with his partner Katie after a hailstorm in the Tasman marked a season of pears and apples. Six years on, Wonky Box says it has 17,000 active subscribers, warehouses in Auckland...
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I Asked 9 Business Owners How They're Surviving NZ's Economy
AcademyEx Don't get left behind with AI. Join the Disruptive Technologies Course starting October 6th and get $50 off with code PARTNERS 👉 https://academyex.com/partners-courses · ...
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Why NZ Is Losing Its Factories: Power Prices, Gas and a $60M Bailout
What happens to a country that stops making things? · AcademyEx Don't get left behind with AI. Join the Disruptive Technologies Course starting October 6th and get $50 off with code PARTNERS 👉 https://academyex.com/partners-courses · Logitech Win Logitech Productivity Giveaway worth $1,500 To...
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$500K in 11 Weeks: The AI Brain That Runs His Business
Six New Zealanders used artificial intelligence in a real business. Did any of them actually make money? AcademyEx Build Business Software Using AI Tools (without becoming a professional developer). Sign up 👉 <a...
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“They Stopped Him At Auckland Airport”: This Is What Happened Next” NZ Tax Lawyer
New Zealand owes $9.4 billion in overdue tax. 65% of it is small business. Why are business owners their own worst enemy when it comes to IRD? · 👉 Stop waiting on developers, build it yourself with AI 👉 Download Free Guide: https://shorturl.at/EgyAj Course Starts 17 September (Applications…
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The $10 Billion NZ Burns on Foreign Fuel. Your Business Pays
AcademyEx Stop waiting on developers, build it yourself with AI. Download Free Guide 👉 https://shorturl.at/EgyAj Course Starts 17 September (Applications Close 10 September) · New Zealand spends about as much on petrol and diesel as it earns exporting concentrated milk. Mike Casey says that…
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No Data Centres, No AI Economy. NZ Is Already Too Late?
AcademyEx Build Business Software Using AI (without becoming a coder) 👉 Download Free Guide: <a...
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"A Once In A Decade Year": The Best Year To Buy A NZ Business?
Eight of his first ten deals this year went to people who already owned a business. Why do buyers keep losing the good ones? AcademyEx Build your own software (without coding) at <a...
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Is New Zealand Actually Going Broke: A 9 Out Of 10 Crisis?
I asked eight people whether New Zealand is actually broke, or whether that is a false narrative. They do not agree with each other, the question is, do you? AcademyEx Build your own software (without coding) at <a...
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Google Rank #1 Means Nothing To AI: A Warning For NZ Business
AcademyEx Build Business Software Using AI Tools (without becoming a professional developer). With AcademyEx Program. Sign up 👉 <a...
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NZ is About to Change: Here's What 2040 Really Looks Like | Ft. Melissa Clark-Reynolds ONZM
AcademyEx Build Business Software Using AI Tools (without becoming a professional developer). With AcademyEx Program. Sign up 👉 https://academyex.com/courses/micro-credential/understanding-software-development-processes-and-tools-micro-credential/ Course Starts 17 September (Applications Close…
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I Made $500K In 11 Weeks: The Fastest Way To Use AI Agents To Make $$ & Be More Productive (No Code)
AcademyEx Build Business Software Using AI Tools (without becoming a professional developer). Sign up 👉 https://academyex.com/courses/micro-credential/understanding-software-development-processes-and-tools-micro-credential/ Course Starts 17 September (Applications Close 10 September) Pwrfully…
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Why Australia Stopped Taking NZ Seriously: Phil O'Reilly ONZM
Is New Zealand quietly getting poorer while we tell ourselves we punch above our weight? AcademyEx Build Business Software Using AI Tools (without becoming a professional developer). With AcademyEx Program. Sign up 👉 <a...
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What's Actually Destroying NZ Companies? The Undertaker Speaks Out
Get Booked & Paid With Podcasts. Start for Free 👉 https://www.pwrfully.com Damien Grant is the principal of Waterstone Insolvency and one of New Zealand's best-known liquidators. He has run Waterstone since 2006 and writes a weekly column for Stuff. His firm has handled some of the country's…
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How to Sell When the NZ Economy Is This Bad (Sales Expert's Recession Playbook)
Get in front of your ideal clients, start for free!Check out: www.pwrfully.com(REPLAY) New Zealand sales expert Bill James breaks down how to win sales when the economy is against you and buyers have gone quiet.He shares the Rule of Two No's, the referral process that returns 105 leads for every...
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Why New Zealand Is Going Broke: 3 Top Economists Explain Why (Plus a Social Scientist)
Get started with podcasting for free. Check out Pwrfully.com Follow Me Mina on YouTube https://www.youtube.com/@NotesFromTheExecutivePodcastMina on Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp?si=c12e08e33f604916Mina on Apple Podcasts...
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'Should I Sell My Company?' Could This Be The Worst Time to Sell Your NZ Business?
Pwrfully Get Booked & Paid With Podcasts. Start for Free https://www.pwrfully.com Hannah McQueen is a New Zealand chartered accountant, financial adviser and entrepreneur. She began at KPMG before founding Enable Me, a financial coaching business built on a mortgage-structuring formula she...
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Bernard Hickey: The NZ Housing Game Is Over (It's Not Coming Back)
Bernard Hickey is one of New Zealand's best known economics commentators. Trained as an economist and as a journalist, he has spent more than three decades covering money, markets and housing. He now runs The Kākā, a subscription newsletter and podcast, and co-hosts an ANZ-funded economics...
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The 5 Small Business Habits Killing NZ Margins
Ashish Saxena is a former executive at Lucent-Alcatel, Nokia and General Electric, an investor, mentors business owners across multiple markets. This is his second appearance on Notes From The Executive. What I Asked Ashish Why is a $13M business with a 2% margin more dangerous than a $1M…
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Forget AI Tools: Why Most NZ Business Owners Are Burning Cash
Tim Warren is the Co-Founder of Ambit, a New Zealand AI software company serving Financial Services, eCommerce, Retail, Telco and Utilities. Before Ambit, Tim was a COO at JBWere and an executive at Goldman Sachs. He is an angel investor with more than 15 investments and was previously on the…
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How NZ Founders Reposition to Win Their Best Clients Back
Nicki Osbaldiston is a NZ marketing strategist and founder of Client Focused Approach. She has spent years repositioning founders whose marketing was never the real problem and built a framework experienced operators use to win back premium clients without producing more content. Episode Sponsors...
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Is KiwiSaver Broken: What NZ Employers Aren't Being Told
Brent Coleman is a New Zealand personal finance YouTuber who built a channel generating the NZ median income while working full-time. He has a finance degree, lived and worked in Singapore for six years, and brings a numbers-first, no-fluff approach to topics most Kiwis avoid talking about...
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ASB Chief Economist: Forget Rate Cuts, NZ Mortgage Pain Is Just Starting
ASB's Chief Economist Nick Tuffley delivers the warning most NZ business owners do not want to hear: rate cuts are over and the Reserve Bank is likely to raise rates as soon as September. He calls this a 9 out of 10 shock, worse than the GFC. If your mortgage is coming up for refix, this is the...
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War Just Killed NZ's Recovery: What Business Owners Do Now - Top Economist
Shamubeel Eaqub is one of New Zealand's most respected economists and Chief Economist at Simplicity. With over 20 years of experience analysing New Zealand's economy, Shamubeel has advised governments, businesses, and organisations on economic policy, housing, and long-term prosperity. He is a...
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How This Kiwi CEO Built 31 Clinics in 3 Years on $90/Month
James Whittaker is the British-born founder and CEO of Resonate Health, New Zealand's world-first hearing aid subscription company. A former British Airways executive, he spent over a decade running audiology businesses across New Zealand, Japan and Australia before launching Resonate in November...
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How A Kiwi Mum Turned a Painful Everyday Problem Into a Globally Scalable Business
Kate Ricketts is the CEO and founder of ISpyNits, creator of the world's first biofluorescent glow-in-the-dark lice detection and treatment system. Her product is now stocked in pharmacy chains across New Zealand and Australia and is currently being piloted across more than 750 lice clinics in…
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AI Predictions Explained: Warns New Zealanders Take Action
Perrin Rowland is the Chief Product and Experience Officer at AcademyEx, New Zealand's leading disruptive technology education institution, and is widely regarded as one of the pioneers of customer experience in New Zealand. What Perrin reveals ◽️ Why New Zealand is falling dangerously behind the...
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‘Down The Drain’ - The Truth Behind Building a Multimillion-Dollar Pharmacy Business in New Zealand
Lee Tan is a former award-winning pharmacist and serial entrepreneur who built a pharmacy business from $0 to over $3.50 million in annual revenue. After 15 years of "doing everything right", from social media to 14-day shifts, Lee faced the crushing reality of corporate competition and the heavy...
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BE Magnetic With Anyone (2 Things) - Miriam Chancellor - Public Speaking Coach
Miriam Chancellor is the founder of Naked Audience, New Zealand's leading executive public speaking and presentation coaching consultancy. A Diploma in Speech and Drama, a Bachelor's degree in Communication from AUT, and five years as President of Auckland Toastmasters underpin her expertise. She...
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How to Build a Brand That Survives a $2M Media Attack
Angus Brown is the co-founder and CEO of Arepa, New Zealand's pioneering brain food company. Since 2012, Angus has grown Arepa from a university side project into a brand stocked in 4,000+ retailers across Australasia, doubled revenue year-on-year for five consecutive years, hit nearly $10M in...
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4-Day Work Week: The NZ Founder Who Made His Competitors Irrelevant
Andrew Barnes ONZM is the founder of Perpetual Guardian, New Zealand's largest corporate trustee company, and the architect of the global 4-day work week movement. After trialling a 4-day week at his 300-person firm in 2018, the story generated over 12,000 media articles worldwide, became the...
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How Jackie Smith Built 75 Clinics & Scaled a Franchise Brand
Jackie Smith is the Co-Founder and Director of Caci Clinic, one of New Zealand’s most established aesthetic and skin confidence brands with 75+ clinics nationwide. Over 30 years, Jackie helped pioneer laser hair removal in NZ, introduced nurse-led injectables before it was mainstream, and built…
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NZ Business Outlook: Why Simon Bridges Is Cautiously Optimistic
Simon Bridges is the CEO of the Auckland Business Chamber, New Zealand’s former Energy Minister, and the former leader of the New Zealand National Party (and thus Leader of the Opposition, 2018–2020). Episode Partner: 👉🏻 NZBusiness Magazine - www.nzbusiness.co.nz What Simon reveals ◽️ The NZ...
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Social Scientist: What New Zealand Will Look Like in 2040 (If We Continue With THIS)
Paul Spoonley is a New Zealand social scientist and demographer who has led research on aging, fertility decline, immigration and regional development. He has advised government and business on long-term planning, productivity and labour markets, and has worked on immigration and settlement…
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Could Buying A House Make You Poorer in New Zealand?
Renting vs buying NZ, net worth tracking, and the mindset shift from scarcity to abundance — chartered accountant-turned-entrepreneur Luke Kemeys goes deep on how Kiwis can build real financial well-being without being chained to a mortgage. We cover when renting beats buying, monthly net-worth...
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Property Investor: How I Make Millions With My Property Investment Business
NZ property investment strategy that built a $20M portfolio. Ilse Wolfe shares the BRRRR framework, renovation tactics for cash flow + capital growth, and how leverage accelerates wealth building in real estate. In this episode, Ilse Wolfe breaks down: • The BRRRR framework (Buy, Renovate, Rent,...
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How to Scale Your Business: 4 NZ Leaders’ Hard Truths
Four of New Zealand’s most experienced business leaders join this episode: Tony Falkenstein (CEO, Just Water Group)Ashish Saxena (Wholistic Leadership Coach)Richard Conway (Founder, Pure SEO)Lloyd Budd (CEO, Bayleys Auckland) Together, they break down the real fundamentals of scaling a business....
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Why You Are Tired, "Boring" & Burnt Out (Energy Masterclass) with Kiwi Lisa O'Neill:
Lisa O'Neill is a kiwi Keynote Speaker, Author of Energy: Get, Guard it, Give it & Everything You Want along side other books. She's one of New Zealand’s leading Energy Experts. Known for her unapologetically blunt style, she teaches audiences how to stop living a "default life," manage their...
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The AI Workforce Revolution: What's Actually Possible Now
Justin Flitter is the Founder of AI New Zealand and the New Zealand Tech Marketers Group. He serves on the Board of Business Mentors New Zealand, helps organize TEDxAuckland, and is the country’s leading authority on integrating practical AI workflows into enterprise and SMBs.What Justin…
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Expert Predicts: 3 Trends That Double Revenue in 2026
The future of business in NZ is changing fast.AI, customer behaviour, marketing, education, and trust are all shifting at once, and most New Zealand businesses are not prepared.In this Notes From The Executive montage episode, three respected New Zealand thinkers break down the future of business...
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'Work-Life Balance' is a Scam (And How to Actually Avoid Burnout)
This special montage episode features three of New Zealand’s top business minds: Marisa Fong (co-founder of Madison Recruitment, sold for $30M+), Lisa O'Neill (Energy Expert & Author), and Rich Ellis (Executive Health & Mindset Coach).Together, they reveal the brutal truth about entrepreneurial...
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NZ Business Reality Check: Why New Zealand Entrepreneurs Must Go Bigger In 2026
If you’re a NZ Business founder heading into 2026, staying small, comfortable and indecisive will kill your dream – you have to think bigger, commit to one path.Three top entrepreneurs tell us why Big Thinking in New Zealand is Hard. They say founders move too slow. Kiwis think too small....
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Top NZ Entrepreneurs: 3 Big Mistakes Kiwis Should Avoid When Starting a Business in 2026
If you are starting a business in New Zealand in 2026, this episode is compulsory viewing. The rules have changed. What worked ten years ago will not work today. This montage brings together three of Aotearoa’s top founders to break down the critical mistakes that kill most early-stage Kiwi...
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How To Be Resilient: The "This Is Only A Season" Mindset
Founder resilience isn’t luck. This episode shows how founders stay resilient with practical resilient leadership habits, mindset shifts, and tools you can use this week. Apply it now: daily practices, decision frameworks, and stories from David Downs. David Downs is the CEO of New Zealand Story,...
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0 to 2000 Clients With a Home Decluttering Business [HERE'S HOW]
Thinking about starting a service business in New Zealand? In this video, we sit down with Angela McLachlan, founder of Sort My House, a service that help people sort their mess into tidy spaces, to share how she turned her passion for organising into one of NZ’s leading home organisation brands....
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How to Make Money From A JetSki Business In New Zealand [Step-by-step Strategy]
Jurgen Kolb is a marine biologist turned entrepreneur who built an award-winning jet ski business that sits in the top 10 percent on TripAdvisor with more than 320 Google reviews. Episode Partner:👉🏻 Hibiscus Jet Ski Hire: 🔥 Enter to WIN Fee Jet Ski Rides 🔥https://tinyurl.com/bdej898hWhat...
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How She Built An App With 10,000 Users in 21 Days (Exact Strategy)
Michal Garvey Founder of Foodprint - New Zealand’s award winning food rescue app, how it helps cafes and retailers cut food waste in NZ, turn surplus food into revenue, and win new customers. What Michal explains ◽️ The exact app launch strategy that got Foodprint 1000 users by 3pm on day one and...
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$1.5M Debt. I Didn’t Break.
Steve Ballantyne is the Founder of Brand IQ helping prominent national brands like Serko, Speedy Signs and Purex build their brand story in NZ. He shares how he clawed his way out of two big business disasters, one of them was $1.5M. Steve is the brother of Mike Ballantyne, the founder of a…
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3 Costly Marketing Myths NZ Owners Still Believe
Fran Bellingham, Founder of Virtual Marketers, is an expert in taking new ideas, products and campaigns to market. With a 25-year background across advertising, media and marketing including TradeMe in New Zealand and the UK, she breaks down the myths costing owners time and money and shows the...
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ABOUT THIS SHOW
Hi and welcome to the Mina Amso Podcast. The Podcast is a place where you can find connection, insight, 'aha-moments'. This podcast is going to make you think, so be warned. In Season 7, Mina talks to new and returning guests on how to become the truest, fullest expression of yourself, to reach your highest potential through making good decision. Wow.
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The Mina Amso Podcast
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