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Advertising Experiments x Marketing Analytics, with Daniel Lederman episode artwork

Mar 6, 2022 49 min

Advertising Experiments x Marketing Analytics, with Daniel Lederman

from Marketing x Analytics Hosted by Alexander Sofronas

In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.

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We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.

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Advertising Experiments x Marketing Analytics, with Daniel Lederman

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How long is this episode of Marketing x Analytics?

This episode is 49 minutes long.

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This episode was published on March 6, 2022.

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