PODCAST · business
Marketing x Analytics
by Alexander Sofronas
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Episodes
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The Best Attribution Model is the One People Understand, with Barbara Galiza | Sponsored by ASofronas Marketing Services
Sponsored by ASofronas Marketing Services Watch this episode on YouTube! I sat down with Barbara Galiza, co-founder of Propel, to unpack why marketing attribution is broken, and what to do about it. We dig into why MMM has a monopoly on budget decisions, why direct mail keeps getting undervalued,...
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The Machine That Builds the Machine: AI, Agentic Automation & the Future of Marketing Analytics, with Alexander Buttler | Senior Account Manager & Adverity
Watch this episode on YouTube! Host Alex and Adverity's Alexander Buttler reunite for a season five follow-up on AI in marketing analytics. They dig into why data readiness is the real barrier to AI success, how agentic automation is replacing generative AI as the key framework for marketers, and...
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Data Privacy, Monetization, and Attribution, with Matthew Kobach | VP of Marketing @ Northbeam
WE'RE BACK. SEASON 5. DATA. MARKETING. ATTRIBUTION. PRIVACY. AI. GUEST BIO
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AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas…
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The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas…
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Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas…
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Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks…
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Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x...
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GEO Optimization x Marketing Analytics, with Carlos Corredor | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube!…
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Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on…
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Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on…
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Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the…
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Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the…
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Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the...
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The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster
This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In…
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Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster
This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise…
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The Future of AI in Marketing x Analytics, with Jeff Sauer
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency…
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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital...
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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad...
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Personalized Marketing Links x Advanced Analytics, with Scott Cate
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time…
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Navigating Political Divides using Marketing Analytics, with Chris Peterson
Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in...
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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri
Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B…
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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn...
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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized…
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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN,...
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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO),...
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Content Distribution x Marketing Analytics, with Dave Behar
On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He…
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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert...
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Podcasting x Marketing Analytics, with Heidi Schalk
Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered'...
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Offers and Conversions x Marketing Analytics, with Ali DeMocker
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page...
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Attention Economy x Communication Strategy, with Doug Busk
Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile...
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LinkedIn Mastery: Maxim Gubarev's Secrets Revealed
Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from...
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Marketing x Growth, with Chad Sollis | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with...
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Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market…
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Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and...
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Podcasting x Marketing, with Tom Schwab
Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing...
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Emotional Triggers in Modern Consumer Behavior, with Laura Boman
Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor...
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How to Become a Celebrity, with Christian Ray Flores
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the...
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Expert B2B Marketing Strategies, with Jason Kashyap
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into...
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AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick
Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include...
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Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler
Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in...
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Is AI Taking Over? The Dan Chuparkoff Interview
Watch this episode on YouTube! In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant...
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Marketing Data x AI Disruption, with Mark Budzinski
In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital…
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The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari
In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the...
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AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in...
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AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media...
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Representation x Influence, with Sona Klucarova | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media…
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Agency Marketing x Analytics, with Terence Tam | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It…
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AI-Driven Marketing x Analytics, with Hikari Senju
This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in...
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Product Marketing x Data, with Michael Rosenfeld
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product...
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Frequently Asked Questions
How many episodes does Marketing x Analytics have?
Marketing x Analytics currently has 159 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing x Analytics about?
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
How often does Marketing x Analytics release new episodes?
Marketing x Analytics publishes regularly with 159 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Marketing x Analytics?
You can listen to Marketing x Analytics on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing x Analytics?
Marketing x Analytics is created and hosted by Alexander Sofronas.
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