AdWords Quality Score Talk : The Marketing Drive ep 20

AdWords is the world’s most advanced and largest network for publishers and an extremely powerful demand-side platform (DSP). If you’re a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day! AdWords Quality Score can have a substantial effect on your advertising performance and your bottom line. The differences equate to 4x to 6x more expensive CPC rates. In today’s Marketing Drive we’re talking about AdWords Quality Score, why it’s important for all marketers from the highest executive levels to the most junior intern to understand the importance of this score. Your Finance team and your year-end budget actuals versis forecasts will thank you for being thoughtful about your digital marketing messaging quality. In The Marketing Drive Episode 20 we’re talking about: The importance of AdWords Quality Score. Digging into some of the misconceptions of AdWords Quality Score and how it works. 5 Actionable tactics you can implement today to increase your Quality Scores. Why I’m going to stop numbering tactics in the podcast. Subscribe to The Marketing Drive YouTube channel Subscribe to the podcast on iTunes I’ll be covering the latest and greatest marketing, business and start-up tips every day from the road. Agency Life: http://dnedprod.wpengine.com The ups, the downs of agency life. How to build your agency successfully. Marketing Execution: http://honeypotmarketing.com Every day we’re launching, reviewing and optimizing marketing campaigns. Marketing and Business: http://marketerknows.com How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.