Afshan Nasseri, Founder & CEO of Aam Creative, US & Pakistan

Cultural authenticity. Helping brands talk to niche audiences respectfully and authentically. Today’s episode is with Afshan Nasseri, the Founder and CEO of Aam Creative is a dynamic digital marketing agency comprising a diverse team of 15 talented women of color, scattered across the globe. Afshan embarked on her entrepreneurial journey at the young age of 24, achieving remarkable success within just her second year of business, generating a six-figure revenue in US dollars and building a client portfolio of over 45 esteemed brands.  While initially operating as a comprehensive 360 agency, Aam Creative is now embracing specialization, and in our conversation today, Afshan delves into the common entrepreneurial dilemma of maintaining creative excellence while navigating the path toward engaging with larger players in the industry. Afshan recognized a crucial gap in the Western marketing world—the absence of cultural perspectives. The creative space was in dire need of individuals who genuinely lived and breathed the Asian cultural experience, encompassing both the Muslim and South Asian viewpoints from the lens of Generation Z and millennials. Today's episode is brought to you by Redbox Studio. For the full show notes, visit WomenpreneurAsia.com