Womenpreneur Asia

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: Your Year, By Design, a new mini-programwhat this guided online sprint for women is about and why they are doing thishow the sprint will run across two 90-min sessionswhy you should consider doing the sprint with them From Vision to Voice is proudly brought to you by Redbox Studio and Digital Confluence.

In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: key highlights from the program delivered in September 2025how the pre-work set out was super usefulwhy they avoided a presentation deckthe weekly visibility challenge - what this is and why they have created it

In this season closer, we take a closer look at how businesses in Asia could benefit from family-friendly policies starting with creating caring workplaces in Asia. I speak to Shreyasi Jha, Senior Gender and Climate Advisor, UNICEF about the UNICEF perspective and her personal experiences growing up in India. Our conversation explores practical steps SMEs in Asia can take, the cost-benefit math and the hopeful energy of Gen Z driving change. Show Notes [00:11:00] Shreyasi’s defiance and early questions about norms[00:18:00] Breastfeeding challenges and the need for supportive spaces[00:24:00] Bereavement leave and broader care policies[00:27:00] Parental leave and flexible work as core policies[00:32:00] How SMEs can access UNICEF support and consultants[00:42:00] It starts from home and the care agenda Key takeaways Family-friendly policies are not an optional add-on. They are a practical, productivity-enhancing strategy that benefits individuals, teams, and organizations.For SMEs, three priorities stand out: universal parental leave (inclusive of all parents), flexible work arrangements that respect caregiving duties, and reliable childcare support (including safe spaces and bereavement considerations).Real change requires authentic leadership, thoughtful implementation, and a broader commitment to a caring workplace that serves employees, families, and communities. Download the Family Friendly Workplaces Toolkit. This episode is sponsored by Redbox Studio. Sign up for behind-the-scenes updates and news from our podcast guests.

In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly. Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care. You’ll hear about the realities of rising costs, the pivots that helped her scale, the role of social media in authentic storytelling and how mentorship can push you to grow even when fear feels loud. This is a beautiful story about baking, purpose and staying human in business. Show Notes: 00:00:00 – Background on Karen and The Good Cake HK00:08:00 – The rice fund concept and impact (5.2 tons of rice)00:14:00 – Daily realities of cage homes and elderly poverty in Hong Kong00:22:00 – Handling growth through Christmas season and corporate orders00:31:00 – Mentorship, fear and building a business vs. being a baker00:34:00 – Social media authenticity and behind-the-scenes storytelling00:41:00 – Scaling, team-building and future partnerships00:52:00 – The mission’s scale in Hong Kong and closing reflections 3 takeaways: Authentic storytelling builds trust and expands reach beyond borders.A social enterprise model can deliver real community impact while remaining financially viable.Growth requires honest assessment, mentorship, and a plan to scale operations without losing heart. This episode is sponsored by Redbox Studio. Sign up for behind-the-scenes updates and news from our podcast guests.

In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources.  Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia. I never just talk about strategy without giving you concrete steps to start today and this episode offers all that I personally engage in: publish a short article, forward a timely opportunity, and ask the empowering question, “How may I help you?” Listen to this episode for tools and a mindset shift that could redefine your growth path. Show Notes  00:02:00 — Quote about giving without remembering; generosity as a guiding principle00:04:00 — Mental ledger vs. generosity filter; non-transactional giving00:06:00 — Why Womenpreneur Asia exists: access, knowledge, opportunity00:09:00 — Forwarding opportunities and the power of being a bridge00:12:00 — How may I help you? Asking the, “What does the other person need?”00:15:00 — Digitizing knowledge; creating a portfolio of digital assets00:18:00 — The virtuous cycle: access → knowledge → opportunity00:22:00 — Version 2.0 of giving: making giving vibrant and colorful00:28:00 — Wrap-up: practical takeaways and closing motivation00:30:00 — How to connect with Krista and access resources 3 Key Takeaways Build a generosity filter and release the mental ledger to attract the right people and opportunities.Digitize and share your knowledge regularly; your reputation is the currency of success.Be the bridge: make deliberate introductions and forward opportunities to amplify impact. This episode is sponsored by Redbox Studio. For more show notes, visit WomenpreneurAsia.com

In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach. A journey of courage, experimentation, and generosity, this episode offers practical tactics for turning expertise and nail artistry into a lasting, impact-driven business. Listen to the full conversation to hear how one woman is designing a future where women empower other women through education and community. Show Notes 00:01:00 — Jessica’s background: from fashion design in Penang to becoming a Malaysia Airlines cabin crew and then the big move to New Zealand.00:14:00 — The birth of the nail course: meeting demand and focusing on helping students gain financial independence.00:19:00 — Marketing the course: from Rae, the first student, to filming the online course and expanding online/offline options.00:31:00 — Building systems with affiliates: mentoring, teaching manuals, and hands-on practice via affiliate mentors.00:36:00 — Challenges and strategy: avoiding cold pitches, building a warm network, and planning for international growth.00:43:00 — The power of sharing knowledge: how generosity in teaching attracts opportunities and sponsorships.00:50:00 — Reflections on culture and community in New Zealand versus Malaysia; the value of being heard. 3 Key Takeaways Turn ideas into action: small starts can grow into large, opportunity-rich platforms.Build a replicable system: affiliates and teaching manuals scale impact while maintaining standards.Lead with connection: warm introductions and mentorship deepen trust and open doors. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience.  As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care.  From the daily realities as a disabled entrepreneur in Asia to the broader opportunity of serving aging populations and diverse bodies, this episode offers incredible insights for designers, founders and investors who want to build real inclusive businesses with heart and impact. Show Notes 00:00 Soumita’s mission for Zyenika Inclusive fashion00:06 Empathy in design; avoiding homogenization of women00:12 The origin of Zyenika and initial challenges in access and supply00:20 The cost of dignity within systems that aren’t disable-friendly00:26 Policy and human hurdles faced by disabled entrepreneurs00:34 The shopping experience for the disabled 00:43 Hidden business opportunities if inclusivity was taken seriously 00:46 On incubator programs and practical pathways to support disability-led ventures 00:47 Business based on care, authenticity and empathy 3 Key Takeaways  Lead with empathy: inclusive design must start from the user’s body and daily life.Accessibility is systemic: banking, retail environments and policy need practical changes, not just nice-to-have intentions.Inclusion is a trillion dollar business: serving underserved markets strengthens growth, loyalty and ESG outcomes. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition.  From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn offers grounded, Asia-focused insights on turning personal disruption into personal impact. Tune in for honest reflections, actionable steps, and a reminder that fulfillment arises from aligning inner purpose with outer progress. 00:00–00:04: Wahn’s focus on mindset coaching and location independence00:04–00:08: Leaving a secure corporate life; first steps into solopreneur role and the shift from marketing product to service00:09–00:12: Marketing herself and learning from different coaches (and one key thing she learned the hard way) 00:13–00:22: Identity crisis, embracing emotional upheavals and the importance of a support system 00:27–00:34: Balancing Asian family expectations with personal goals; understanding your love language  00:36–00:40: Redefining success as a coach and solopreneur; internal metrics vs. external milestones; how to connect with Wahn online 3 Key Takeaways  Identity crises are powerful catalysts for growth when met with a four-part framework: vision, why, tiny steps, and support.Service-based businesses rely on trust and personal transformation, not just features—build credibility with clear outcomes and empathetic communication.Balancing family responsibilities with entrepreneurship requires realistic planning and transparent conversations with loved ones; fulfillment matters as much as numbers. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

In this episode, I speak to Indian entrepreneur, Bhavya Bhatt. Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry. From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can unlock opportunities, even in industries wary of change.  She discusses the power of allyship in content creation (helping clients preserve their voice), the evolving role of AI in legal branding and the importance of showing up with your own language and tone.  Whether you’re a lawyer or legal consultant, Bhavya’s story offers insightful approaches for developing content that resonates.  Listen to learn how to turn your unique experiences into impact. Show Notes  00:00: Welcome and Bhavya’s journey from law to ClausePlay; the core idea of personal-brand amplification.00:11: Pandemic pivot, freelancing vs. entrepreneurship and the decision to run an organization on her terms.00:22: Building client relationships, content collaboration and preserving a client’s voice in branding.00:27: AI in the legal industry—opportunities, limits and the importance of human-authored content.00:35: The move from freelancing to a structured company, lessons learned and advice for women entrepreneurs in Asia.00:42: Bhavya’s current work with ClausePlay, how to connect online, and final thoughts on personal branding. 3 Key Takeaways  Your voice is your differentiator: define and share your lived experiences with authenticity. Content doesn’t have to be created alone - it can be a partner process: get someone to handhold you while you’re starting but remember to preserve your voice.AI is a tool, not a replacement: use AI to enhance or finetune your storytelling while always retaining your humanity and credibility.  This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities.

This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam. Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community. She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embracing stillness, compassion, and authentic self-discovery. Rich with personal anecdotes—from her thyroid cancer to career pivots—this conversation offers guidance and recommendations for women navigating transitions in Asia. 00:00: Welcome and episode overview00:01: Sa’s professional journey: branding, e-commerce, TikTok Vietnam00:03: Birth of Live in Flow and the focus on inner work00:04: Health wake-up: thyroid cancer and its impact on life choices00:05–00:06: Balancing corporate life with personal exploration00:07–00:08: Rethinking transition as a process, not a destination00:09–00:10: The trap of over-planning and the value of clarity00:11–00:12: From fear to clarity; stillness and self-compassion00:13: Discomfort and the personal journey of finding what you want00:14–00:16: Reframing self-introduction post-corporate life00:17–00:18: The importance of environment and immersion in a new role00:19–00:21: Live in Flow program structure: private coaching + group work00:22–00:23: One-on-one customization and “space + catalyst”00:24: How to connect with Sa and next steps 3 key takeaways Clarity is a journey, not a moment. Embrace stillness and self-compassion to reveal what truly fits.Transition is ongoing work. Environment, support, and a patient pace enable sustainable growthCommunity matters. A customized, supportive space helps you test, refine, and sustain your path. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains how sustainability can drive revenue and cut costs and discusses the urgency of acting now before broader regulatory demands intensify. With real-world examples and market insights, Yvonne shows how small businesses can position themselves as responsible, forward-thinking partners in their ecosystems. 00:00 – Episode opening and guest introduction00:06 – The urgency of climate action and the 1.5°C threshold00:12 – Four-step starter framework for ESG00:26 – ESG as a revenue and cost-saving lever for SMEs00:33 – Government procurement, climate reporting, and Scope 3 emissions00:41 – Communicating ESG commitments and stakeholder engagement00:47 – The first-mover advantage in ESG; closing thoughts 3 key takeaways ESG is a strategic growth tool for SMEs, not just a compliance burden.Start with Yvonne's four-step plan, then scale and communicate your progress.Early adoption creates a competitive edge as regulatory and market expectations rise. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led thinking. From her home country Myanmar and now located to Bangkok, Stacy reveals how she built lean systems, empowered her team and created a thriving ecosystem for ASEAN women founders. Expect practical tips on focusing on one thing, developing scalable processes, and leveraging community for lasting impact. 0:00 – 02:00: Stacy’s background, and why Bangkok; early startup story in Myanmar.02:00 – 07:00: Pace Forward and Tutearn: building for accessibility and automation.07:00 – 12:00: Bootstrapping mindset, customer-first marketing, and essential systems.12:00 – 16:00: Lessons from leadership: letting teams take the helm; the value of mentorship.16:00 – 21:00: Women4Women: nonprofit roots, ASEAN focus, and community-building.21:00 – 27:00: Personal growth, work-life integration, and staying reflective as a founder.27:00 – 33:00: Future plans, expansion, and how to connect with Stacy. 3 key takeaways  Build around customer problems first; revenue should come from customers, not from funding.Focus on one core initiative, then scale with solid systems and clear ownership.Invest in community and mentorship to accelerate women founders across ASEAN. This episode is sponsored by Redbox Studio. Sign up for updates, news and opportunities. Get the full show notes and links at WomenpreneurAsia.com

In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, purposeful networking and the 80/20 principle shaped her path, why fulfillment now guides her client choices and how AI helps streamline planning while preserving the art and emotion of photography. From wedding-day logistics to long-term client partnerships, Chi Yin offers practical insights for women entrepreneurs building service businesses across Asia. Listen for candid lessons on setting boundaries, choosing the right clients,and growing an enduring brand that grows with your customers. 00:00 – 01:00: Chi Yin’s leap from employee to entrepreneur; why she started Chapters.01:00 – 02:20: The “Chapters” concept and what keeps her motivated over the years.02:20 – 04:00: The behind-the-scenes rigor of shoots: planning, location scouting, and post-production.04:00 – 05:20: The 80/20 principle in action: fulfillment over sheer revenue.05:20 – 06:50: Networking, community, and balancing time between business and learning.06:50 – 08:40: AI in photography: how she uses it and where she still edits by hand.08:40 – 10:20: The challenges of service-based work and managing client expectations.10:20 – 11:40: Why the Chapters brand matters and how Chi Yin engages with clients long-term.11:40 – 13:00: Final advice and where to find Chi Yin. 3 key takeaways Build visibility through intentional networking because “visibility is really important.”Apply the 80/20 rule to protect your energy and focus on the work that truly fulfills you.Use AI as a practical assistant but keep the craft and the final edits human-centered to preserve emotion and quality. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is also co-founder and editor-in-chief of Eastside.asia where they discuss building a regional storytelling platform rooted in Asian authenticity and voices.  From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibrant media landscape. Audrey shares personal inspirations, readings that inform her worldview and practical lessons on balancing risk, discipline and humanity in storytelling.  A thoughtful, personal conversation about how to tell Asia’s stories with humility and boldness. 00:00–00:12: Eastside’s mission: Asian voices, Asian storytellers.00:16–00:23: The core ethos: “We are Asian travel content by Asian storytellers.”00:27–00:34: Administrative realities and the case for a more structured business approach.00:42–00:50: Residency program: nurturing younger writers, mentorship, publication goals.00:45–00:50: AI in writing: strong stance on keeping human voices at the center.00:50–01:00: Audrey’s inspirations and the broader future for Eastside. 3 key takeaways  Center authentic regional voices to build trust and community.Invest in people and systems; mentorship can accelerate growth without sacrificing heart.Create structured programs (like residencies) to diversify voices and sustain the pipeline of regional storytelling. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

In this episode, Krista speaks to Singaporean entrepreneur, Audrey Phoon who is the co-founder and editor-in-chief of Eastside.asia where they discuss building a regional travel storytelling platform rooted in Asian authenticity and Asian voices.  From identifying a representation gap to launching a writer residency program, the conversation explores ethics, mentorship, and sustainable growth in Asia’s vibrant media landscape. Audrey shares personal inspirations, readings that inform her worldview and practical lessons on balancing risk, discipline and humanity in storytelling.  A thoughtful, personal conversation about how to tell Asia’s stories with humility and boldness. 00:00–00:12: Eastside’s mission: Asian voices, Asian storytellers.00:16–00:23: The core ethos: “We are Asian travel content by Asian storytellers.”00:27–00:34: Administrative realities and the case for a more structured business approach.00:42–00:50: Residency program: nurturing younger writers, mentorship, publication goals.00:45–00:50: AI in writing: strong stance on keeping human voices at the center.00:50–01:00: Audrey’s inspirations and the broader future for Eastside. 3 key takeaways  Center authentic regional voices to build trust and community.Invest in people and systems; mentorship can accelerate growth without sacrificing heart.Create structured programs (like residencies) to diversify voices and sustain the pipeline of regional storytelling.

This week, I speak to Anissa Safia, Kuala Lumpur-based author and entrepreneur, who shares how a life-altering stroke redirected her path from corporate communications to self-publishing. She explains her market-driven, under-market pricing approach to make books for mothers and children accessible and why she chose self-publishing to keep control. The conversation dives into her series philosophy, how she tackles tough topics like single motherhood and adoption and the idea of building a “village”—a supportive circle to sustain women-led ventures. She also reflects on the role of family, resilience and partnerships in growing multiple businesses from restaurants to fashion. Tune in for practical insights on marketing, community-building and turning personal experiences into meaningful products that serve families in Asia. 00:00 Intro and Anissa’s background in publishing and family-focused work00:02 Stroke as turning point; leaving corporate life to become a stay-at-home mom and entrepreneur00:04 Self-publishing vs. traditional publishing; under-market pricing to reach more families00:12 The work behind signature book illustrations and a proposed series approach00:17 Adoption-themed book and the need for awareness and guidance for families00:28 Early marketing challenges and building a name through community and celebrity endorsements00:39 The value of a strong support system and NDAs for confidential discussions00:47 The role of partners and family in sustaining entrepreneurship00:55 How to connect with Anissa online and in her network00:57 Final takeaway: trust your village and your instincts 3 key takeaways: Build your village: community and partnerships are as essential as capital for sustainable impact.Publish with purpose: price thoughtfully and market boldly to reach families who need it, while keeping control and authenticity.Lead with instinct and conversation: trust your gut, communicate openly, and address taboos with empathy to empower others. Womenpreneur Asia is partnering with InnovNation and you are welcome to join me if you’re an aspiring entrepreneur or established one: https://community.innovnation.ai/womenpreneur-asia This episode is brought to you by RedboxStudio.com 

In this episode, Krista talks with Marinel M. de Jesus, a former Washington DC-based prosecutor who became a global mountain nomad and entrepreneur. Marinel is the founder of Brown Gal Trekker LLC & Equity Global Treks / The Porter Voice Collective.  From directing the docomentary, KM82 ,to developing her projects such as the Himalayan Women Trail Leaders, Marinel explains how tourism is rooted in systemic inequities that impact porters and women guides. She shares her vision for a decolonized, people-centered industry—one that partners with local communities, values dignity and trains women to lead in the mountains. She also opens up about the Filipino immigrant experience, the power of truthful storytelling, and why small, community-focused operators can deliver richer, more ethical travel. Listen to rethink travel with heart, and learn practical steps to support women-led, ethical trekking and mountain tourism across Asia. 00:00 – Introduction to Marinel: from prosecutor to mountain nomad and social entrepreneur.02:30 – The KM82 documentary and elevating porter voices.05:15 – Systemic issues in tourism; why we need a decolonized approach.08:45 – Himalayan Women Trail Leaders: training Nepali female guides; broader inclusion.12:50 – The immigrant experience shaping leadership and cross-cultural understanding.17:15 – Debunking myths about “bigger is better” in tourism; the value of smaller operators. 3 key takeaways Centering porters and women guides reshapes the entire tourism experience—dignity at the center.Smaller, relationship-driven operators can deliver more meaningful, ethical travel than large brands.True decolonization means co-creating with local communities, listening first, and letting local voices lead. Marinel's websites: www.browngaltrekker.com www.theportervoicecollective Womenpreneur Asia is partnering with InnovNation and you are welcome to join me if you’re an aspiring entrepreneur or established one: https://community.innovnation.ai/womenpreneur-asia This episode is brought to you by RedboxStudio.com 

In this short, solo season opener for Season 11, I share with you my thoughts about the evolving mission of Womenpreneur Asia. I realize that the podcast has transformed into a broader media platform that elevates Asian women entrepreneurs, the power of partnerships (From Vision to Voice with Rowena Morais; collaborations with InnovNation, Women4Women and G-Woman Media), and the importance of bold, personal leadership. Through stories of overcoming self-doubt, embracing a one-step-forward mindset and practicing daily gratitude, I invite you to show up boldly this year and to support each another on the journey. 00:00–00:01: Welcome to Season 11 and the fresh direction for Womenpreneur Asia.00:01–00:03: In-between seasons, prepping for new episodes and gleaning insights.00:03–00:04: The season’s theme: collective growth and expanding the show into a wider media platform.00:04–00:06: Partnerships and programs: From Vision to Voice with Rowena Morais; the value of visibility and storytelling.00:06–00:08: Opportunities with InnovNation and my invitation to you to be part of this community00:08–00:10: Gratitude, being bold and the power of one-step-forward action. 3 key takeaways:  Collective growth amplifies impact: when the platform grows, everyone benefits.Authentic confidence wins: showing up as yourself is your super power and don’t let anyone tell you otherwiseSmall, bold steps compound: one step forward opens doors and creates opportunities. Links mentioned in this episode: My interview with Rowena Morais in Season 2: https://womenpreneurasia.com/podcast/s2-e2-rowena-morais/ From Vision to Voice program: Fromvisiontovoice.com  My founder story: https://womenpreneurasia.com/visibility-brings-opportunities-my-story/ My newest partnership with InnovNation - the community that I am building and I invite you to join me if you’re an aspiring entrepreneur or established one: https://community.innovnation.ai/womenpreneur-asia This episode is brought to you by RedboxStudio.com 

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge. For more details, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss: the impetus behind the 30 day visibility challenge they launched on 1 Septemberwho the challenge is for and how to participatetips for anyone who is keen to accept the challenge To join our program waitlist, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: staying flexible but ensuring a weekly cadence to get things donehaving difficult conversations and remaining independent yet respectfuladding new items for discussion such as pricing, scholarship, new product linesensuring accessibility and autonomy for program participants If you are interested in joining this program, From Vision To Voice, please get more details from FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: why it's so important for you to build your visibilitycohesive storytelling --- why this mattershow experience and taking action are instrumental in helping you decide your pathwhat makes our program unique --- "doing " is a core program feature For more details, visit FromVisionToVoice.com

Xiao-Ly Koh, chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia. From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty! She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavour, not just look pretty. She explains how she educates customers about French pastry, balances artistry with business, and uses seasonal menus, inspiration and beloved characters from Studio Ghibli and local ingredients to keep things fresh. Social media, especially Instagram, has amplified her brand, but she emphasizes that word-of-mouth remains the strongest marketing tool. There’s a powerful message here for entrepreneurs: craft with care, learn from feedback, and build a legacy. What you'll learn: 00:00 – Xiao-Ly, chef and founder of Xiao by Crutz patisserie and her journey to a flagship store.02:00 – Defining roles: chef first, entrepreneur second; navigating multiple hats including content creator04:30 – What is French pastry? Textures, garnishing with a purpose, and visual appeal.08:30 – From education to trust: introducing customers to French pastry and expanding the menu.12:00 – Marketing with stories: themed collections (Ghibli, kopitiam, local holidays) as differentiators.16:30 – R&D in a small team: collaboration with staff, testing flavors, balancing trends with core offerings.20:00 – Instagram as a visibility tool, but not the entirety of the business and how to differentiate which trends to follow (or not)23:00 – Burnout, resilience, and the long game, pacing, legacy over quick growth. 3 big takeways: Craft and commerce can coexist: treat your artistry as a business asset by educating customers and balancing novelty with reliability.Garnishing with a purpose matters: visuals should complement flavor and texture, not just decorate.Build for longevity: balance ambition with sustainable systems, and focus on word-of-mouth and quality as your strongest growth engines. For the full show notes, visit WomenpreneurAisa.com This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: what makes people generally uncomfortable about marketingwhat if you're not promoting yourself but advocating for an idea or cause instead?why you should consider embracing what feels uncomfortablethe marketing strategies they find work best For more, visit FromVisionToVoice.com

In this quick solo episode, Krista Goon, host and creator of Womenpreneur Asia, redefines leadership through a personal lens—arguing that leadership often looks different from the front of the room and that followership can be a powerful catalyst for change. She shares how academic excellence gave her visibility, how a quiet act of contributing built an entrepreneurial community, and how a simple “yes” to follow created something larger than any single person could achieve. The balance of leading and following—timing, context, and courage—becomes a practical framework for womenpreneurs in Asia seeking impact without waiting for a title. Listen in for memorable insights, actionable takeaways, and a reminder that true leadership is a collaborative act. [00:00:00] Redefining leadership: leadership can show up as listening, supporting, or saying, “I’ll follow you.”[00:01:00] Leadership through strengths: excelling academically can increase visibility and respect.[00:02:00] Organic leadership: co-founding a women’s entrepreneur group that grew from 6 to 30 and beyond.[00:02:45] The power of followership: following a vision can create results bigger than one person.[00:03:00] Balcony vs. dance floor: leadership and followership are complementary; know when to lead or follow.[00:04:00] Core belief: leadership isn’t about titles; both roles create change when used fluidly. Get the full show notes at WomenpreneurAsia.com This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: exactly who this program is designed forthe importance of showing up as themselves and what that meansaddressing the fear but also remaining authentic"what if I'm not a content creator?" For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: some of the fears that held them back in their early yearsdealing with "it's already been said..." and "everyone seems to be a guru these days....:no one has your exact set of experiences and this makes you uniquely youtaking an experimental approach to failing and reframing failure For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: a week-by-week account of what the program looks likewhat participants can get out of the programhow much time you need (just 3 hours a week) For more information, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: the tools used to develop this programwhy they started with an online form, a landing page and YouTubedeveloping a behind-the-scenes series of videoswhy you need to protect your dream Find out more about the program: FromVisionToVoice. com

In this episode, I speak to Sonam Ludhani, a Dubai‑based revenue operations (rev ops) and AI strategist— who explains how to make every dollar count for small to mid‑sized businesses. From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes, and tools (even with Excel) to grow margins. Learn why “the nervous system” approach to rev ops matters, how to avoid AI hype and why prioritizing talent over tools can unlock real value. Listen, subscribe, and stay connected for more practical guidance. What You'll Learn: - 00:00 – 00:10: Sonam’s current focus in rev ops and AI - 00:10 – 00:20: Rev ops as the nervous system—aligning sales, marketing, and operations - 00:20 – 00:30: Career pivot from supply chain to GTM/AI; why taking her MBA at London Business School was the only option - 00:30 – 00:40: Building practical AI tools (getting hands-on) and the significance of a growth mindset - 00:40 – 01:10: Why small startups can succeed with MVP tools (e.g. Excel, HubSpot) - 01:10 – 01:40: Data visibility, funnel metrics, and stopping revenue leakage - 01:40 – 02:20: AI use, change management, and the importance of culture - 02:20 – 02:50: The new roles in AI - GTM Engineer and the evolving AI workforce - 02:50 – 03:30: How she develops confidence and why she is keen to help other women get into tech - 03:30 – 04:30: Practical playbook for business owners: diagnose, stop leaks, build systems - 04:30 – 05:00: Final reflections and how to connect with Sonam especially if you're a young woman in tech 3 Key Takeaways - Rev ops = the nervous system that unifies what your teams do, so you don’t rely on gut feel. - Start small: Excel or simple tools can create a single source of truth and reveal where revenue leaks hide. - AI is powerful when paired with change management and people; treat AI like an intern, delegate the drudge work, and focus on human‑level storytelling and face time with customers.  Like our show? Help others find our show when you rate/review Womenpreneur Asia. For the full show notes, visit WomenpreneurAsia.com If you’d like to show up online with clarity and confidence, check out my program at FromVisionToVoice.com and take part in the ongoing Weekly Visibility Challenge. This episode is sponsored by RedboxStudio.com

What if your biggest insecurity could become the foundation of a business that changes lives? In this episode of Womenpreneur Asia, I sit down with Beby Kale Lena, an Indonesian entrepreneur who lives in Bali who turned her struggle with curly hair into a viral beauty brand. This episode was recorded in Beby Kale Lena’s villa in Sanur, Bali because I had booked a stay at her villa in August. Growing up in Timor island, East Indonesia, Beby spent years trying to hide her natural curls. and big hair. She straightened and damaged her hair so much that a hairstylist said her hair was "crispy". But when she learned how to care for them, she not only transformed her own confidence - she helped other women do the same. We talk about how her homemade hair oil went viral on Twitter and TikTok, why she walked away from a 17-year career in finance, and how her mission today is about so much more than hair. If you’ve ever doubted yourself, this conversation will remind you that what makes you different might just be your superpower. Show Notes with Timestamps [00:05] Meeting Beby in her Bali villa and how her story began with her hair.[08:00] From a financial and insurance career to following her dream of living in Bali.[13:00] How mixing oils for herself turned into a viral business by accident![20:00] The life-changing feedback from women who used her products which changed how she perceives her products and business[38:00] Going viral on TikTok by breaking all its rules and the challenges, anxiety and opportunities. that emerged afterwards[55:00] Beby’s reflections what she considers a simple yet contented life in Bali. 3 Key Takeaways Your insecurities can spark ideas that inspire and empower others.Authentic storytelling is more powerful than polished marketing.True self-love means treating yourself with care, not comparison. For the full show notes and links to Beby's socials, visit WomenpreneurAsia.com This episode is sponsored by Redbox Studio.

Painting Bold Futures: How 17-Year-Old Danya Adriana Feri Is Redefining Malaysian Art At just 17 years old, Danya Adriana Feri who is from Malaysia has already turned her passion for painting into a thriving art business. From discovering her style during lockdown to completing large-scale commissions for clients like YTL and Marriott, Danya is proof that age is no barrier to pursuing your creative dreams.  In this conversation, she shares how she balances school with entrepreneurship, the role her mother plays as her manager and biggest cheerleader, and why she’s committed to showcasing Malaysia’s cultural heritage through her bold, vibrant abstract art. Danya also opens up about her vision to inspire other young people to create and her dream of building a community art studio.  [00:02] Discovering art during lockdown – How Danya began experimenting with abstract painting and found her unique style.[00:08] First sale beyond family – The thrill of selling her artwork at Art Market Malaysia.[00:12] Commissions with major brands – Working with YTL and Marriott on large-scale pieces.[00:16] Balancing exams and entrepreneurship – How she manages schoolwork alongside her art career.[00:21] Dreaming of a community art studio – Why she wants to teach and inspire young people through art.[00:25] Staying rooted in Malaysian heritage – How her culture shapes her art and sense of purpose. Key Takeaways Passion can start small – Even simple experiments can lead to discovering your creative style.Support matters – Having a champion, like Danya’s mom, can make all the difference in building a creative career. Heritage is powerful – Embracing your culture can give your art and business a unique voice. This episode is brought to you by Redbox Studio. Find all links and show notes at Womenpreneur Asia.

From biomedical engineer to wellness entrepreneur, Marie Tuason has reinvented herself through burnout, bold choices and a passion for health. In this episode of Womenpreneur Asia, Marie shares her journey from interning in Germany to creating ventures that bridge wellness, community, and entrepreneurship. She opens up about the lessons of burnout, why she challenges common wellness myths, and how she’s building the Philippines’ first Longevity Social Club. This candid conversation dives into identity shifts, the importance of bio-individuality, and how personal struggles with self-worth and anxiety became stepping stones toward her mission to help others live healthier, more intentional lives. Marie’s story is a powerful reminder that reinvention starts with listening to yourself and daring to align your life with your values. In This Episode: [00:02] Growing up in the Philippines and finding resourcefulness without privilege[05:45] Moving to Germany: discovering slower living, balance, and holistic health[12:10] Burnout, gap year, and the unexpected pivot into entrepreneurship[18:50] Building Kaya Connections and the Longevity Social Club[27:00] Debunking wellness myths and embracing bio-individuality[35:20] How struggles with anxiety and self-worth shaped her mission[42:00] Marie’s advice for women on reinvention and health Key Takeaways Reinvention often starts with discomfort — burnout became Marie’s launchpad for transformation.Health is multi-dimensional — beyond food and fitness, it includes mental, emotional, and spiritual well-being.Sustainable change requires identity shifts — becoming someone who values movement, resilience, and balance. This episode is brought to you by Redbox Studio. Get the full article at WomenpreneurAsia.com

In this episode, Krista sits down with Gabriella or Gabby Yan, a hospitality industry insider turned startup founder to discuss her journey from luxury hotel marketing to founding TRAppe - a platform dedicated to making sustainable travel accessible, aspirational and impactful. Gabby shares the challenges she faced as a solo female founder, the problem of economic leakage in tourism and her vision for travel that benefits people and local economies. In this episode, you’ll hear about: Gabby’s background in hospitality and how that insider knowledge inspired her to start TRAppeThe problem of economic leakage and woefully underpaid local staff in tourismThe three pillars of sustainability: People, Planet, EconomyChallenges of fundraising as a solo female founder with no tech background and no tech co-founderHow TRAppe works in creating authentic, community-focused travel experiencesWhy sustainability isn’t one-size-fits-all and the importance of local context and nuances The business model: e-guides and a membership platformTips for travelers to make more conscious, impactful choices without the guilt The importance of amplifying Asian thought leadership and Asian perspectives in the Asian travel industry Practical Takeaways: Stay, eat, and buy local to ensure your travel spending benefits the communityBook accommodations and experiences directly, not just through online travel agents or commercial platforms Look for farm-to-table restaurants and artisan souvenirs that benefits the locals Ask locals for recommendations to discover hidden gems like restaurants, hotels and experiences that contribute to more local prosperity Take time to learn about the culture and needs of your destinationTraveling better is about thoughtful choices, not perfection Resources & Links: Trappe: trappetravel.com Shoutouts: Special thanks to Michelle Coulson of Remote Rebellion for connecting Gabby and Krista Connect with the host and the show: Host: Krista Goon on LinkedInFull article about this episode on: Womenpreneur Asia This episode is sponsored by Redbox Studio.

What if the path to your true calling isn't a straight line, but a winding journey across countries, cultures, and careers? For Rahel Podobsky-Stucki, embracing her Swiss-Filipino heritage became the key to unlocking her purpose, as she navigated from being a court interpreter in Zurich to founding BANTAYnet, an initiative that's revolutionizing digital literacy education in the Philippines. In this inspiring episode, Krista sits down with Rahel, a changemaker whose journey spans continents, careers, and cultures. From her early days as a court interpreter in Zurich to founding BantayNet—a digital literacy initiative in the Philippines—Rahel’s story is a testament to the power of embracing life’s nonlinear paths. She shares how her diverse experiences, struggles with identity, and mental health challenges ultimately led her to her true calling: empowering Filipinos to navigate the digital world safely and confidently. About Our Guest: Rahel Podobsky-Stucki is the Founder & CEO of BANTAYnet,, an initiative dedicated to promoting digital literacy and online safety in the Philippines. Drawing on her Swiss-Filipino heritage and a background in law, interpreting, and digital communication, Rahel creates accessible educational content and leads community workshops to help people of all ages stay safe online. What We Discuss: Rahel’s multicultural upbringing and the contrasts between Switzerland and the PhilippinesThe challenges and strengths of a nonlinear career pathOvercoming identity crises and mental health strugglesThe founding story of BantayNet and its missionDigital literacy challenges in the Philippines: scams, fake news, and online safetyStrategies for effective digital education and community engagementThe realities of building a nonprofit and exploring social enterprise modelsLessons in resilience, reinvention, and finding purpose Key Takeaways: Your path doesn’t have to be linear to be meaningful or impactfulEmbracing your unique background and experiences can become your superpowerDigital literacy is essential for everyone, especially in a rapidly changing online worldVulnerability and openness about challenges can empower othersSustainable impact often requires creative approaches and community involvement Connect with Rahel & BantayNet: Facebook: BantayNetWebsite: BantayNet.org If you enjoyed this episode, please subscribe, rate, and review Womenpreneur Asia on your favorite podcast platform. Share this episode with friends who might be inspired by Rahel’s story, and join us next week for more empowering conversations with Asian women entrepreneurs! Sponsor: This episode is brought to you by Redbox Studio. For more inspiring stories and resources, visit Womenpreneur Asia.

How does a Japanese entrepreneur transform her passion for social impact into a cutting-edge fintech company in Malaysia? In this episode, Krista Goon sits down with Fumiko Inada, founder and CEO of Bee Informatica, to explore her inspiring journey from volunteering in Vietnam and Bangladesh to building a digital microfinance business that’s changing the game for small and micro-entrepreneurs. What You’ll Hear in This Episode: Fumiko’s early experiences with NGOs and what sparked her interest in economic empowermentThe challenges and lessons learned from starting over in a new countryHow Bee Informatica is using technology to make microfinance faster, fairer, and more accessibleThe realities of raising funds as a woman founder in fintechWhy Fumiko chose business over the NGO route for sustainable impactThe importance of resilience, mission, and community in entrepreneurshipPractical advice for women entrepreneurs and anyone looking to make a difference About Fumiko Inada: Fumiko is the founder and CEO of Bee Informatica, a digital microfinance company based in Malaysia. With a background in finance and a passion for social impact, she’s dedicated to empowering small businesses—especially women entrepreneurs—through innovative financial solutions. Connect with Fumiko: Website: fundingbee.my About Your Host: Krista Goon is the creator and host of Womenpreneur Asia, a podcast that uncovers the stories and strategies of Asian women entrepreneurs to inspire and guide you on your own entrepreneurial journey. Enjoyed this episode? Subscribe, rate, and review Womenpreneur Asia on your favorite podcast app. Share this episode with a friend who needs some inspiration!

What does it take to run seven marathons on seven continents in just seven days — and then return home to lead a movement transforming the future of work in the Philippines? In this episode of Womenpreneur Asia, I talk to Mench Dizon, marathoner, changemaker, and Country Head of YGG Pilipinas. Mench shares her incredible journey of completing the World Marathon Challenge, a test of endurance, resilience, and grit that pushed her to her limits both physically and mentally. She reflects on what it taught her about facing life’s literal and metaphorical climates, from minus 25-degree chills to the tropical heat, and how those lessons carry into her professional life. As the leader of YGG Pilipinas, Mench is committed to empowering Filipino talent by creating opportunities in gaming and technology, building communities, and helping Filipinos thrive in the digital economy. In this episode, you’ll hear about: The mindset that helped Mench conquer the World Marathon ChallengeWhy she believes “how you do one thing is how you do everything”How she’s building opportunities for Filipinos through YGG Pilipinas and MetaversityThe importance of leaning into discomfort and seizing opportunities before you feel ready Mench’s story is a powerful reminder that the limits we set are often the ones we choose to accept — and that growth comes from daring to push beyond them. Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing.  Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here.  Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

What does it take to reinvent yourself and start fresh in a new city? In this episode of Womenpreneur Asia, I sit down with Carmen Salameh, a podcaster and entrepreneur who made the bold move from Paris to Hong Kong to create a new chapter in her life. Carmen is the founder of Asian Business Owners, a podcast where she shares raw, honest conversations with entrepreneurs across Asia, and Octo Gen, a social media marketing agency that helps businesses grow with purpose-driven content. In our conversation, Carmen opens up about: Why she chose to leave the familiar behind in Paris for the challenges of Hong KongHow she built two businesses from scratch in a new cityWhat reinvention really means and how to take charge of your own destinyThe importance of aligning work with values and purpose If you’ve ever felt the pull to reinvent yourself, to pursue a challenge that stretches you, or to take ownership of your destiny, Carmen’s story will inspire you to make bold moves and write your own next chapter. Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing.  Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here.  Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

Join Krista Goon in a compelling episode with Gen Z entrepreneur, Dun Concha, the CEO of Work Beyond Borders in the Philippines.  In this episode of Womenpreneur Asia, Dun Concha shares her unexpected journey from a freelance copywriter to a business owner, remote work advocate and social impact leader. She discusses the challenges and rewards of running a completely remote marketing agency, leveraging digital tools, and her passion for fostering digital literacy through her non-profit, Yabong. Dun emphasizes the importance of authenticity, overcommunication, and understanding different priorities and dreams of employees. She also delves into her personal background, driven by a single mother, and her philosophy of using technology and AI to create opportunities and bridge the digital divide. In this episode, Dun shares about 00:10 The Path From Copywriter To Entrepreneur   01:59 Challenges and Realities of Remote Work 06:11 Balancing Business and Community Initiatives 12:31 The Concept of Authenticity 14:28 Remote Work and Digital Nomad Lifestyle 18:53 Building a Supportive Remote Team 26:36 Tools and Productivity Hacks for Remote Work 29:44 Prioritizing Tasks with the Eisenhower Matrix 30:59 Introduction to Yabong: A Platform for Youth Advocacy 33:25 Digital Literacy and Youth Empowerment 35:33 Social Media Strategies for Business Owners 41:23 Reflections on Starting a Business and Personal Growth 46:36 The Future of Digital Trends and AI 48:01 Final Advice on Remote Work and Personal Authenticity Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing.  Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here.  Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series as a series of videos (which you can watch on Youtube) as we were developing our virtual program. I decided to repurpose this as an audio or podcast series to give the program a wider reach. In this second episode, Rowena and I spoke about our career journeys including the challenges we faced along the waydetails about the program we're developingwhy the program is designed to last 4 weeks This BTS or Behind-The-Scenes series is not to be confused with my regular podcast season. The virtual program for Cohort 1 is now open for applications. Get details at Tinyurl.com/FromVisionToVoice

Join Krista Goon in this Season 10 episode with Ritu G. Mehrish, a coach and author of the book 'Rewrite the Rules.' In this conversation, Ritu shares stories from her impressive career journey from corporate roles at Gillette and GE to becoming an entrepreneur and coach in Singapore. This episode dives into the critical aspect of visibility for women leaders, highlighting actionable steps to be seen and heard in professional settings. Ritu also discusses the importance of executive presence, networking, and the nuances of Asian leadership. Whether you're in the corporate world or an entrepreneur, this episode is filled with practical advice and inspiring stories that emphasize the power of owning your narrative and rewriting your own rules. In this episode, Ritu discusses:  One major must-know strategy for career visibilityHow to engage in intentional networking at conferencesVisibility techniques for new and established corporate employeesVisibility for entrepreneurs and how to get more of itStrategies for building a network from scratchThe importance of executive presence (and it's not what you think it is)A leadership practice that every successful leader knows about and practices daily Links & Resources: Visit: WomenpreneurAsia.com Learn more about Ritu on: LinkedIn Youtube Spotify This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing.  Did you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series as a series of videos (which you can watch on Youtube) as we were developing our virtual program. I decided to repurpose this as an audio or podcast series to give the program a wider reach. In this first episode, Rowena and I spoke about why we are developing this programwho the program is designed forwhat it means to help women show up and shine This BTS or Behind-The-Scenes series is not to be confused with my regular podcast season. Get details at FromVisionToVoice.com

In this first episode of Season 10, Womenpreneur Asia, host Krista Goon sits down with Louisa Lee, CEO of DP Healthverse, to uncover the fascinating story of how a former educator transformed herself into an award-winning entrepreneur and health innovator. Based in Singapore, Louisa shares her journey from running a small dental clinic with her husband to scaling it into DP Dental, a progressive boutique practice with over 50 team members and three branches. But behind the accolades—including the Entrepreneur of the Year Award and B Corp Certification—is a story of rediscovery, resilience, and redefining what confidence truly means. ✨ At 40, Louisa found the courage to soar—thanks to a chance encounter with a shaman. In this episode, Louisa opens up about: Why academic success didn’t translate into confidence—and how she finally found itHer leap from education to dentistry and from dentistry to building a thriving healthcare ecosystemLessons learned from failed ventures and why staying within your lane mattersThe power of root-cause healthcare and integrating wellness with dentistryHow bilingualism and cross-cultural understanding enrich her leadership style Louisa is also actively shaping the healthcare conversation in Singapore as a Board Member of Connected Women and Council Member (VP Comms) at the Association of Small & Medium Enterprises (ASME). Whether you're an aspiring entrepreneur, a wellness advocate, or simply curious about how confidence can reshape a life, this episode is packed with wisdom, warmth, and powerful takeaways. Listen now and be inspired by Louisa’s mission to breathe right, sleep well, and live long. Links & Resources: Visit: WomenpreneurAsia.comLearn more about DP Healthverse and Louisa's work This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. Key Takeaways: Confidence isn’t always tied to achievements—it can arrive later in lifeA strong business foundation begins with understanding your limits and learning from misstepsIntegrative, evidence-based healthcare is the future of wellnessCultural fluency can strengthen leadership and build deeper human connectionsCommunity involvement and purpose-driven platforms can amplify entrepreneurial impact Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey. Did you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. 

Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay) In this special Season 9 finale, the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup. Together, we explore what it truly means to be visible with purpose—especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.” I share personal stories of how I built visibility for my business and podcast over the years, and how I reframe self-promotion. Whether you’re running a business, building a personal brand, or growing your career—this episode is packed with honest insights, mindset shifts, and practical steps to help you start showing up with clarity and confidence. This episode is for anyone who feels like they’re doing great work but still not being seen. What We Cover in This Episode: What visibility really means (and what it doesn’t)How to reframe self-promotion to feel more naturalWhere imposter syndrome shows up—and how to move through itThe power of platforms like podcasting, speaking, and writingWhy building your body of work online is essential today3 steps to begin building visibility that aligns with you 💡 3 Key Takeaways: Visibility must have purpose. Know who you're talking to and why it matters.You don’t need to be perfect—just present. Start showing up even if you're 80% ready.Self-promotion isn’t about ego—it’s about value. Share what you’ve learned, not just what you’ve done. Links & Resources: Visit my website: https://www.redboxstudio.comConnect with me on LinkedIn: https://www.linkedin.com/in/kristagoonLearn more about Rowena Morais: https://rowenamorais.comCheck out past episodes of Womenpreneur Asia: https://womenpreneurasia.comGet my ebook, Podcasting Power.

In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs.  Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate. In this episode: Discover how Jillian's passion for crafting and her experiences in Australia inspired her to create a brand that stands out with its vibrant designs.Learn about the emotional connection Jillian aims to create with her jewellery, making each piece more than just an accessory.Jillian discusses the hurdles she faced in the competitive jewellery industry and how she built a strong brand identity focused on quality and customer service.Explore Jillian's strategies for engaging with her audience through social media, pop-up events and personal connections.Hear about Jillian's vision for the future, including customer growth, product innovation and community collaborations plus her philosophy on starting small, staying true to your vision, and the importance of having a clear purpose. Subscribe & Review Subscribe to Womenpreneur Asia on your favorite podcast app. If you enjoyed this episode, please leave a review or share it with a friend who might find it inspiring. Thank you for joining us on this colourful journey with Jillian Tan. Stay tuned for the final episode of Season 9 next week.  This episode is sponsored by Redbox Studio. For the full article and links, visit Womenpreneur Asia. Get your podcast started today.

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences. In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real, actionable ideas.  This episode was conceived because Sarah Mei and Krista have observed how entrepreneurship is often romanticised resulting in new entrepreneurs suffering in private when they don’t know how to niche down and be creative about offering their products or solutions to their best customers.  Some entrepreneurs get emotionally attached to their passions but without generating revenue, no passion can sustain the entrepreneur.  Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence. In this episode, you’ll learn: Why passion alone isn't enough to build a businessHow to validate your business idea with prospective clients How to figure out what business you’d like to start How NOT to fall in love with your product or servicesHow to identify your niche in a crowded market Practical tips for 9-to-5 professionals thinking of transitioning into entrepreneurship  Sarah and Krista also share some powerful thinking exercises for anyone who’s just left their job—or thinking about it—to get clarity on their next step. Tune in now and discover how to turn your passion into purpose—and your purpose into a business that makes money! This episode is sponsored by Redbox Studio. Want to get your own podcast started? Check out Krista's brand new ebook all about starting an interview-style podcast. Get the full show notes at WomenpreneurAsia.com Email us and let us know if this episode struck a chord with you and what other topics we should cover, either with my guests or as solo episodes.

What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line LImited, a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women. Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—from understanding your niche to identifying how you wish to put a creative spin on what you have to offer. Newbie entrepreneurs over-emphasize their passions to the extent that they forget they're running a business! Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence. In this episode, you’ll learn: Why passion alone isn't enough to build a businessHow to validate your business idea through conversations, not assumptionsHow to find your niche in a crowded marketTips for 9-to-5 professionals thinking of transitioning into entrepreneurship Sarah also shares a powerful exercise for anyone who’s just left their job—or thinking about it—to get clarity on their next step. Tune in now and discover how to turn your passion into a purposeful, creative and thriving business. This episode is sponsored by Redbox Studio. Interested in starting your podcast? Check out Krista's brand-new ebook all about helping you do so here. Get the full show notes at Womenpreneur Asia.

In today's solo episode, I speak about the power of storytelling in personal branding. If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights! I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing. Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence. What You’ll Learn in This Episode: ✔️ Why personal branding is more than just a logo—it's about perception. ✔️ How to craft your personal brand story in four simple steps. ✔️ Where to use storytelling in your business to maximize impact. ✔️ Overcoming imposter syndrome and showing up authentically. ✔️ Practical exercises to help you develop and share your story. Action Steps: ✅ Write down three words you want people to associate with your brand. ✅ Answer the four key questions to craft your brand story. ✅ Choose one platform to start sharing your story this week. ✅ Reframe a limiting belief you have about visibility and replace it with a positive statement. If you've enjoyed this episode, please subscribe to the podcast. This episode is sponsored by Redbox Studio. For the full show notes, visit Womenpreneur Asia.

Have you ever held back from asking because you feared rejection? I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth—opportunities open up when you dare to ask. In this episode, I share: ✅ How a simple “why not” mindset led me to unexpected opportunities ✅ The time I applied for a conference outside the stated age range—and got in ✅ How asking for help in Manila got me out of a tricky situation ✅ The life-changing lesson I learned from my mother’s passing The worst that can happen? You get a no. But the best? A yes that changes everything. 🎧 Tune in and learn how to push past fear, embrace boldness, and start asking for what you want. 🚀 Want to take this further? I’m opening a small group coaching program for women who want to step into bigger opportunities. If you’re ready to break free from playing it safe, send an email to [email protected] with the subject "Coaching" and I will keep you updated about my upcoming program. This episode is sponsored by Redbox Studio. For the full show notes, visit WomenpreneurAsia.com

Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion. Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos. She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice she continues today, which later inspired one of Eve Bliss' products—a wellness journal. Her experiences led her to prioritize both physical and mental well-being, values that have shaped the mission of Eve Bliss. She envisioned a brand that would make wellness more accessible, enjoyable, and holistic with her flagship product, a functional soda infused with turmeric, Asian plum, electrolytes and vitamins. Beyond healthy sodas, the brand has expanded its offerings to include wellness journals and liver protection packs, reinforcing the importance of both mental and physical health. This episode is sponsored by Redbox Studio. Discover Krista's ebook about podcasting. Get the full show notes: Womenpreneur Asia