After auditing hundreds of brands, here are the 10 SMS mistakes we keep seeing

After years of auditing retention programs, we're still seeing the same SMS mistakes.In this episode of Send It, Jimmy Kim and Chase Dimond share 10 SMS hot takes based on years of working with ecommerce brands and auditing retention programs. From discount-driven opt-ins and over-sending to MMS strategy, segmentation, compliance, and deliverability, they break down what's actually working in SMS right now; and what brands should stop doing immediately.EP 86: After auditing hundreds of brands, here are the 10 SMS mistakes we keep seeingHere's what we're diving into:- Why discount-driven SMS opt-ins often create low-quality subscribers- When MMS is worth the extra cost (and why most brands underuse it)- How often brands should actually be sending SMS campaigns- Why SMS segmentation should look different from email segmentation- The biggest compliance and deliverability risks brands overlookThank you our friends at Omnisend, Superscale and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show03:07 Quick compliance disclaimer before we get into it03:35 Hot take 1: Stop requiring a discount to get an SMS opt-in07:04 Hot take 2: MMS beats SMS for revenue almost every time09:44 Hot take 3: You should send way less SMS than you think12:28 Hot take 4: Two-way SMS is overrated for most brands16:34 Hot take 5: Transactional SMS is the most underrated surface in ecom19:12 Hot take 6: SMS segmentation shouldn't look like email segmentation22:21 Hot take 7: Keywords are wildly underused on SMS26:18 Hot take 8: Most SMS compliance is theater29:58 Hot take 9: Don't launch SMS until email is dialed in33:49 Hot take 10: Stop using SMS for things email does better36:08 Final thoughts and what to comment below______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!