Send It!

Your email program has problems. AI can find them in 5 minutes.In this solo episode of Send It, Chase Dimond walks through seven AI prompts that completely change how email marketers, agencies, and freelancers run their programs. Chase shows exactly how to audit an entire email setup, rewrite the flows that aren't working, build a 30 day calendar that mixes the right content, run a teardown of your competitors, and segment your list the right way. EP 80: The 7 AI prompts every email marketer needs Download all the prompts here >> https://ecomemailmarketer.com/ai-promptHere's what he covers:- The mock brand setup and the real numbers behind the audit example- How to interpret the audit output and pick the top three fixes to focus on- 7 AI prompts to audit, rebuild, rewrite, and optimize your systems- The AI rules every marketer needs to follow: editing, fabrication, and hype claimsThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show02:33 Meet Dimond Apparel: the mock brand we're auditing today04:12 Prompt 1: the email program audit that ranks what's broken06:55 Walking through the audit output and the top three priority fixes09:58 Prompt 2: writing the actual flow emails with full subject line, preview text, and body copy12:05 Prompt 3: the draft scoring workflow that catches what's not strong enough to ship14:56 Prompt 4: writing subject lines that mix curiosity, urgency, social proof, and benefit16:37 Prompt 5: building a 30 day campaign calendar w the right content mix18:10 Prompt 6: running a competitor teardown to see where you stand in your category20:30 Prompt 7: building the right segments and matching content to each______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

A 14 email welcome series isn't a strategy... It's a slow goodbye.In this episode of Send It, Jimmy Kim and Chase Dimond break down why so many welcome series quietly underperform and walk through the four email framework that consistently turns subscribers into customers. They get into the psychology behind first-time buyers, the four questions every welcome series needs to answer, and the timing logic that unlocks conversions. If your welcome series is doing all the talking and none of the converting, go ahead and hit play.EP 79: Why most welcome series fail (and the 4 email framework that works)Here's what we're diving into:- Why long welcome series quietly tank your conversion rate and LTV- The "we, we, we" trap that makes brands talk past their new subscribers- Why leading with a discount trains the wrong buying behavior from day one- The four psychological questions every welcome series needs to answer- Why testing for LTV beats testing for conversion rate every time- The four mistakes that quietly kill welcome series performanceThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcasteCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Welcome to the show02:51 3 Most common welcome series pitfalls08:56 The four email framework at a high level12:46 The tactical breakdown of the four email timeline13:26 Email 1: the welcome and how to deliver a quick win15:00 Email 2: the education email and when to send it16:41 Email 3: the recommendation email as a helpful guide18:41 Email 4: the social proof email as your closer21:27 The 7 to 10 day timing window and how to adjust it by category23:16 What to do when subscribers buy partway through the series24:23 How to test your welcome series the right way30:08 Recap of the four email framework and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

A 0.1% unsubscribe rate isn't the flex most marketers think it is.In this episode of Send It, Jimmy Kim and Chase Dimond take on one of the most misunderstood metrics in email marketing and make the case that obsessing over unsubscribes is quietly making your program worse. They walk through why playing it safe produces generic content, how a low unsubscribe rate can actually be a warning sign, and why the healthiest email programs are the ones willing to lose a few people every week. This one is a mindset reset for anyone who's ever flinched at an unsubscribe notification.EP 78: The unsubscribe paradox every marketer gets wrongHere's what they cover:- Why marketers are psychologically wired to fear unsubscribes- The difference between list size as a vanity metric & list quality as a revenue driver- What a healthy unsubscribe rate actually looks like in context- When unsubscribes are a signal you're doing something right- The three scenarios where an unsubscribe spike is a feature, not a bug- Four metrics that matter more than your unsubscribe rate- The benchmarks for when to celebrate, when to investigate, and when to panicThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:23 The unsubscribe paradox explained04:47 What a healthy unsubscribe rate looks like in 202608:32 The benchmarks for a healthy email program09:55 How fear of unsubscribes strips your brand of personality13:06 Scenario 1: taking a stance on something controversial14:19 Scenario 2: launching a new product or evolving your brand16:23 Scenario 3: intentionally cleansing your list with re-engagement18:57 The four metrics that matter more than your unsubscribe rate20:10 Why the best brands are willing to be polarizing21:39 The unsubscribe rate benchmark cheat sheet25:23 The hot take: unsubscribes are not the enemy, boring is25:48 Recap & final thoughts of the unsubscribe paradox______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The agency vs in-house debate has burned more brands than it has built.In this episode, Jimmy Kim and Chase Dimond break down the real decision framework behind one of the most loaded questions retention marketers, founders, and execs ask: should you hire an agency or build the team in-house? They get into when an agency actually makes sense, what you should never outsource, the hybrid model that works at scale, and the red flags that mean it's time to part ways.EP 77: Agency vs in house: when to hire, when to fireHere's what we're diving into:- What agencies are actually good at (and what they aren't)- The revenue threshold for hiring in-house vs outsourcing- Why strategy, customer insight, and brand voice should never leave the building- The hybrid model that works: in-house owns strategy, agency owns execution- When a project-based engagement beats a retainer- The five red flags that mean it's time to fire your agency- A four-question framework for making the call yourselfThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:15 What agencies are actually good at (and where they fall short)06:03 The case for hiring an agency08:43 Using an agency for one-off projects10:30 What you should never outsource13:18 Protecting your brand voice15:21 The hybrid model that actually works18:21 Red flags that mean it's time to fire them23:44 The gatekeeping knowledge problem24:24 A four-question framework to make the call27:09 Recap and final takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Creative used to be the bottleneck. It doesn't have to be anymore.In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how they produce email and SMS content. Not the vague "just use ChatGPT" advice, but the actual workflow, the brief structure, the editing process, and the quality control system that lets you go from a four hour campaign to a 30 minute one without your emails sounding like they were written by a robot. They also get honest about where AI still falls short and what it means for the future of retention marketing.EP 76: How to produce 5x more email and SMS content with AIHere's what they cover:- Why creative velocity is now a competitive advantage in retention marketing- The old workflow vs the AI workflow and where the time savings actually come from- The four layers where AI helps most: ideation, copywriting, personalization, and iteration- How to write a brief that gets AI to produce quality output instead of generic slop- The five step workflow from brief to send- The five point quality control checklist every AI draft should pass before it ships- How to train AI on your brand voice using past emails and screenshots- What AI still can't do: brand nuance, strategy, and deep customer insightThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show04:34 The old workflow and why it takes three to four hours per campaign06:18 How AI compresses the creative timeline10:13 The four layers where AI actually helps the retention workflow15:40 The five step workflow: start with a brief, not a blank prompt19:00 Idea generation and picking the best campaign angles22:07 Creating test variations from your edited base email22:44 How to prevent AI content from feeling robotic or generic25:52 The study, adapt, generate framework for better AI inputs30:40 What AI still can't do: brand voice nuance, strategy, and customer insight33:07 The future: mass personalization and content velocity at scale35:17 Recap of everything covered and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Bad tests don't just waste time. They send you in the wrong direction with confidence.In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email testing is broken in 2026; and exactly how to fix it. Between Apple's Mail Privacy Protection inflating open rates and smaller segments making statistical significance harder to reach, the old way of testing leads to bad decisions disguised as data. This episode is the updated framework that actually works right now.EP 75: Creative testing that actually works in 2026Here's what they cover:-Why Apple MPP destroyed open rate as a reliable testing metric-The single biggest testing mistake brands are still making in 2026-The four layers of testing in order of impact; from positioning down to button colors-Three approaches to testing when your list is too small for traditional A/B splits-How to build a creative library that makes every future test smarter-The learning velocity mindset that separates the best email teams from everyone else-The HCE framework: hypothesis, control, evaluate-How to know when you actually have a winner and when it's just noiseThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show01:13 Why email testing got so much harder in 202604:05 How Apple MPP destroyed open rate as a reliable testing metric05:20 The metrics you should actually be testing against08:16 The one variable rule and why it matters10:25 Layer 1: Positioning - the highest leverage test most brands skip12:10 Layer 2: Structure - how the email is built and why it matters14:15 Layer 3: Creative - where most brands start but shouldn't15:21 Layer 4: Timing - when to send and why it matters for certain emails16:16 How to test effectively when your list is small20:45 Building a creative library that makes every future test smarter23:50 Learning velocity: why the best teams learn faster than everyone else27:58 The HCE framework: hypothesis, control, evaluate30:13 Recap of everything and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Retention isn't about technology. It's about human behavior. In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psychology principles behind why people actually buy. From reciprocity to momentum, these are the human behavior triggers that the best retention programs are built on… and most brands aren't using any of them intentionally.If you've ever wondered why a technically good email still doesn't convert, this episode is going to change the way you think about every message you send.EP 74: Conversion psychology: 6 principles for retention marketersHere's what they cover:Why educational emails outperform promotional ones every timeThe urgency mistake that quietly trains your list to ignore youHow to diagnose and remove the friction killing your conversionsThe subject line technique that makes people feel compelled to openWhy the brands with the highest LTV sell identity, not just productsHow small actions like quizzes and reviews build toward a purchaseA simple checklist to audit any email before you hit sendA real replenishment email breakdown that hits five principles at onceThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:30 Principle 1: Reciprocity - give value before you ask06:50 Principle 2: Urgency - how to use it without losing credibility10:44 Principle 3: Friction removal - every email should remove at least one barrier15:20 Principle 4: Curiosity gaps - the subject line technique most brands get wrong19:55 Principle 5: Identity and belonging - sell who your customer wants to be25:30 Principle 6: Momentum - how small actions lead to big purchases28:27 A simple framework for applying all six principles to any campaign or flow29:45 A real email breakdown that hits multiple psychology principles at once30:43 Recap of all six principles and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step warmup framework brands should follow when switching platforms. From setting up a fresh sending domain to segmenting smarter than 90 day openers, this is the most practical deliverability episode we've done.EP 73: Our 5 step ESP migration warmup guideHere's what they cover:The three reasons most ESP migrations fail before they startStep 1: Setting up a fresh subdomain and authenticating SPF, DKIM, and DMARCStep 2: Configuring platform settings before sending a single emailStep 3: Connecting your store and rebuilding your flows the right wayStep 4: The segmentation strategy that separates buyers from prospects and why it mattersStep 5: Monitoring reputation by TLD and what to do when things go wrongWhen to hire help and what a managed migration actually costsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to the show02:44 Why most ESP migrations fail before they even start05:55 Step 1: Setting up your new subdomain the right way09:26 Step 2: Configuring your platform settings before you send anything11:24 Step 3: Getting your store integration right15:06 Step 4: Building your segmentation strategy for warmup20:09 Step 5: How to sequence your daily sends during warmup24:34 The metrics that tell you your warmup is actually working28:31 What to do when deliverability drops mid warmup 30:06 How to diagnose a technical issue vs a burnt domain31:26 DIY migration vs working with a professional33:40 Recap of all five steps and final thoughts_____Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your margins in the process.In this episode of Send It, Jimmy Kim and Chase Dimond break down the discount death spiral that most DTC brands are stuck in, and walk through five actionable frameworks for driving repeat purchases without ever needing to slash your prices. From loyalty programs that actually create status to content sequences that build confidence between purchases, this episode is a practical playbook for brands that want to compete on value; not price.Whether you're trying to wean customers off discounts or build a retention strategy from scratch, these frameworks work at any stage.EP 72: Why discounts are hurting your brand and what to do insteadHere’s what they’re digging into:- Why discounts borrow from future revenue and make the problem worse- Framework 1: Building a loyalty program with real value beyond points- Framework 2: Bundling products to sell outcomes, not just SKUs- Framework 3: Using exclusivity and early access to create urgency without discounting- Framework 4: Content micro-wins that build confidence and drive repeat purchases- Framework 5: Winning on convenience and service instead of price- What a no-discount retention calendar actually looks like week to week- The mindset shift from promo calendar to lifecycle marketingThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 The discount addiction nobody wants to talk about 02:35 The discount death spiral explained 05:10 Framework 1: Building a loyalty program with real value beyond points 10:43 Framework 2: Bundling to sell outcomes not just products 15:59 Framework 3: Using exclusivity and early access to create urgency without discounting17:56 The four step drop strategy broken down 20:36 The campaign sequence for an exclusive early access drop 22:01 Framework 4: Content micro-wins and why this is the most underrated retention lever26:23 Framework 5: Winning on convenience and service instead of price 31:13 What a no discount retention calendar looks like week to week 33:01 Recap of all five frameworks and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.In this episode of Send It, Jimmy Kim and Chase Dimond take a break from the serious stuff and dig into a fun data report from our partners at Omnisend. They review the emojis, celebrities, pop culture moments, holidays, animals, and overused cliches that dominated email campaigns throughout the year.The results are equal parts funny, surprising, and honestly pretty revealing about how email marketers think.Check out Omnisend’s full report here: https://www.omnisend.com/email-fun-facts-year-in-review-2025/?utm_source=SendIt&utm_medium=Promo Here's what we're getting into:The top 10 most used emojis in subject lines (the number one will surprise you)Which celebrities got name-dropped most - and why Drake topped the listThe TV shows and movies marketers referenced mostWhy owls beat dogs and cats as the most mentioned animalThe internet culture moments brands actually leaned intoMost mentioned holidays and whether the order matches the revenueThe overused cliches showing up in thousands of campaignsWhy "exclusive" appeared in over 74,000 campaignsThe oops and apology email trend - and how much of it was intentionalThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show03:44 The top 10 most used emojis in subject lines revealed08:43 The TV shows and movies marketers referenced most11:50 The most mentioned animal in email (it's not a dog or cat)15:54 Internet culture moments brands actually leaned into16:39 Protein, matcha, Stanley and the pop culture keywords of 2025 17:46 Viral moments that made it into email campaigns 20:12 How many brands actually talked about tariffs and politics21:59 The holiday calendar every email marketer is working from 23:51 The worst marketing cliches showing up in thousands of campaigns 25:14 Why "exclusive" is everywhere and how much of it is AI28:19 The oops and apology email - mistake or marketing tactic30:12 How 82% of marketers start their emails 31:43 Final thoughts and where to find the full report______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

There's a reason some brands keep growing and others plateau… and it usually shows up in their retention strategy first.In this episode of Send It, Jimmy Kim sits down with Feras Khouri, co-founder of New Standard Agency, to break down six things that 8 and 9-figure DTC brands consistently do in email and SMS that most brands overlook. Feras brings a rare perspective having scaled his own brand to 8 figures before building an agency that now works with some of the biggest names in DTC including AG1, Caraway, and New Era Caps. They also get into why email attributed revenue can actually be a warning sign, and what it really means when your year-over-year numbers start to slip.Whether you're at 7 figures or 9, the principles here are the same. The brands that win aren't just sending more emails. They're thinking about retention as a system.EP 70: 6 Retention habits of 8 and 9 figure DTC brandsHere's what we're diving into:-Why setting retention-specific goals changes everything (and why most brands skip this)- What "layer two metrics" actually means and why open rates aren't enough- How top brands look beyond email and SMS to drive retention across every channel- Using retention data to fuel acquisition and close the feedback loop- Why a strong product and honest internal feedback matter more than any campaign- How 8 and 9-figure brands rapidly test technology without getting distracted by the hype- The real role AI should play in a retention strategy (and what it can't replace)Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show02:00 Meet Our Guest: Feras's Khouri05:00 Does this apply to smaller brands? The 7-figure vs 8-figure question10:00 #1: Set retention-specific goals14:00 #2: Understand layer two metrics 17:00 #3: Look beyond email and SMS 22:00 #4: Use retention for acquisition27:00 #5: Create an internal feedback loop 37:00 #6: Rapidly test technology 41:00 Building a brand brain with AI vs. using AI to replace human thinking44:00 Wrap up, where to find Feras, and final thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

AI is everywhere in email marketing… but is it actually workingIn this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedford & Pearly, to talk about how smart email marketers are actually embracing AI right now (and where it's still falling flat). Plus, Filip shares three real campaign ideas that are driving serious clicks and engagement for brands today.From training entire agency teams on AI design tools, to why ChatGPT is making copywriters lazier, to the Super Bowl halftime sale that became a client's biggest revenue hour ever; this episode is full of honest takes and actionable ideas.EP 69: How to embrace AI as an email marketer + 3 hot click tipsHere's what we're diving into:- How Filip's agency runs weekly AI training sessions with their whole team- Why AI copywriting is creating a "degradation of ideas" + what to do instead- The flowchart email concept that's unlocking click engagement for brands- How a 60-minute Super Bowl halftime sale drove record-breaking revenue- The nostalgic Valentine's Day campaign that crushed for an apparel brand- Why timely, unexpected promotions beat perfectly scheduled campaigns- Jimmy and Filip's take on where email is headed as AI agents emergeThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Why Most Brands Are Using AI Wrong01:40 From Finance to Founder: How Phil Built His Edge07:30 The 8-Figure Brand Advantage (And What Smaller Brands Miss)10:39 Where AI Actually Saves Time (Process + Design Workflows)12:58 The Truth About AI Copy: Brainstorming vs. Original Thinking15:02 Why Voice, Hooks, and Angles Still Win16:42 The Real Differentiator in 2026: Taste + Ideas19:43 Using Gemini to Align Copy and Design Faster20:41 The ESP Data Trap (And Why History Can Hurt You)21:46 The Power of “In-Between” Campaigns (Beyond Sales)24:05 Why Retention Still Needs Humans25:11 Click Strategies That Don’t Rely on Discounts26:24 Super Bowl SMS Drop + Valentine’s Click Case Study33:56 Will We Be Emailing AI Agents? The 5–10 Year Outlook37:16 Final Takeaways: What Actually Matters______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork.The brands still growing profitably are not “sending more” to fix it. They’re building retention systems that move customers forward, one step at a time.In this episode of Send It, Jimmy Kim and Chase Dimond teach a practical 8-step retention framework built from real brand work and Omnisend benchmark data. You’ll also get a downloadable worksheet to map your customer journey, audit your lifecycle gaps, and turn retention into something repeatable.This is not a “run more campaigns” episode. It’s how to build a retention engine that makes revenue more predictable.Download the worksheets here: https://cdn.prod.website-files.com/6735048599b05e098e178c8f/6952c64d53f794174c3fa62d_Retention%20Redefined%20Worksheets.pdf Access Omnisends full report here: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo EP 68: A practical framework for profitable email and SMS in 2026Here's what we're diving into:- The modern customer journey most brands ignore after first purchase, and how to fix it- How segmentation should mature from basic to predictive- Strategy for making email and SMS work in tandem- How to leverage AI while maintaining the human touch to build trust- The 8 automations that form a real retention engine- The 2026 retention scorecard- A simple 90-day plan to implement the frameworkThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show04:04 The Importance of Retention Marketing09:58 The Modern Customer Journey15:06 Effective Segmentation Strategies18:37 Channel Pairing: Email and SMS21:05 Leveraging AI in Retention Marketing25:11 Personalizing Messages at Scale26:52 Optimizing Key Flows for Retention28:35 Advanced Retention Strategies32:58 Metrics That Matter in 202639:35 Implementing a 90-Day Retention Plan42:19 Final Thoughts and Resources______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Open rates are inflated. Clicks are misleading. And inbox algorithms don’t reward surface-level engagement anymore.In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email and SMS metrics are failing eCom teams; and what you should be tracking instead as inbox rules, privacy changes, and AI filtering reshape how messages get seen.Optimizing for opens and clicks can feel productive, but it often leads brands to make confident decisions based on incomplete signals. This episode introduces a modern measurement framework built around real behavior, intent, and revenue impact (not vanity metrics).EP 67: The new definition of engagement (and the metrics that actually matter) Here's what we're diving into:- Why open rates are inflated, unreliable, and no longer decision-worthy- How inbox providers now use engagement as a visibility signal- The 4-layer engagement stack top brands are adopting- Which metrics actually prove retention impact to leadership- How to rethink attribution without chasing “perfect” numbers- What to move to the top of your KPI dashboard (and what belongs at the bottom)Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show02:21 Redefining Engagement Metrics02:54 Impact of Privacy and AI on Email Marketing04:37 New Requirements from Google and Yahoo05:43 Gmail's Algorithm and Engagement07:38 The Shift to Quality Over Quantity11:49 Building a Real Engagement Stack14:50 Key Email Metrics15:23 SMS Metrics Overview16:04 Customer Behavior Insights17:24 Business Outcomes Metrics20:05 Challenges in Attribution25:01 Actionable Steps for Improvement28:32 Conclusion and Wrap-Up______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands only segment by openers and VIPs… then wonder why email performance stalls.In this episode of Send It, Chase Dimond and Jimmy Kim dive into 12 powerful email and SMS segments that go beyond the basics and actually boost conversions, protect margins, and reduce fatigue. These aren’t theory; they’re tried and true segments top DTC brands use to send smarter.You’ll learn how to segment based on intent, behavior, timing, and risk; so every message feels more personal, more relevant, and more profitable. Whether you’re scaling a list or trying to squeeze more ROI from your existing subscribers, this framework will help you unlock smarter strategy and cleaner results.EP 66: 12 Unusual segments that drive serious eCommerce revenueHere's what we're diving into:• How to identify discount rejectors, promo-only buyers, and risky first-time customers• What to actually send each segment (not just how to build them)• The 3 things every good segment should change in your marketing• How to avoid over-discounting and protect your brand's positioningThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show04:29 Why Microsegmentation Matters for Your Business09:33 12 Unusual Segments for Revenue Growth09:46 Discount Rejectors11:25 Product Loyalists 13:05 Risky First-Time Buyers15:09 High AOV, Low Frequency Buyers16:55 Engagement Only Buyers19:02 Seasonal Only Buyers21:58 Promo Only Buyers23:43 Reactivating Recently Lapsed High-Value Buyers25:26 Engaging Multi-Category Explorers26:56 Converting Subscription-Adjacent Buyers29:28 Recognizing and Rewarding Brand Advocates33:39 Understanding and Targeting Silent VIPs35:37 Tips for Implementing Segmentation Strategies40:27 Recap and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The biggest mistake most brands make? They think retention starts after the first sale.In this episode of Send It, Jimmy Kim and Chase Dimond break down why the real retention window starts the moment someone joins your list (not when they buy). You’ll learn how to design your first 45-day subscriber journey to build trust, deliver micro-wins, and turn subscribers into repeat customers. Plus, we break down habit loops, lifecycle stages, and the overlooked “repeat trigger window” that keeps customers coming back.EP 65: Why the first 45 days matter more than the first purchaseHere's what we're diving into:- The 4 critical stages in a subscriber’s first 45 days- How to create emotional “micro-wins” that build brand trust- Using habit loops to make your product part of the customer’s routine- The importance of timing in repeat purchase messaging- Real brand examples and lifecycle strategy breakdownsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show03:02 The Critical First 45 Days of a Subscriber's Life08:08 Breaking Down the First 45 Days into Stages16:00 Creating Micro Moments and Micro Wins20:27 Understanding Habit Loops: Cue, Routine, Reward23:00 Building Habits Through Email and SMS26:37 The Importance of Repeat Trigger Windows29:26 Proactive vs. Reactive Messaging31:51 Calculating and Utilizing Repeat Trigger Windows34:05 Bringing It All Together: A Cohesive Strategy36:28 Conclusion and Recap______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.Based on 41 billion+ messages from over 160,000 ecommerce brands, this isn’t a survey or projection; it’s real customer behavior data. What did we learn? Most brands are optimizing for the wrong things.In this episode, Jimmy and Chase break down the data that proves automations destroy campaigns on performance, why transactional emails are secret revenue engines, and how top brands quietly grew 200% while others shrank.Grab Omnisend’s full report here: https://www.omnisend.com/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo EP 64: What we learned from 41 billion emails sent in 2025Here's what we're diving into:- Why your campaign-heavy strategy is missing out on potential gains- The underrated flow that beats abandoned cart in both revenue and conversions- How to turn transactional emails like shipping updates into revenue-generating touchpoints- When SMS actually converts (and when it’s just wasting your send)- The 5 automations you should prioritizeThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show02:17 Key Insights from the Report07:54 Transactional Emails: Untapped Potential12:24 Preparing for Q4: Strategies and Insights16:44 The Role of SMS in Marketing17:57 SMS Campaigns vs. Automations21:31 Optimizing SMS for eCom24:34 Order Growth Insights26:22 Global eCom Trends27:30 Fundamentals of Automation35:35 Campaigns vs. Automations39:22 Final Takeaways and Recommendations______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Struggling with retention but not sure what’s broken?In this episode, Jimmy Kim and Chase Dimond walk through their 7-part retention audit framework used to diagnose DTC brands in 60 minutes or less.Whether you’re an agency, operator, or founder, this episode breaks down how to find revenue leaks, fix deliverability, improve your flows, and benchmark your lifecycle strategy against the best in the game. You’ll learn how to check your data plumbing, uncover hidden issues in your segmentation, and rebuild an email + SMS program that actually works.EP 63: The retention audit: How to diagnose any brand in 60 minutesHere's what we're diving into:- The 7-part retention audit framework- What to check when open rates drop- How to evaluate deliverability, infrastructure, and attribution- Which flows every DTC brand should have (and most don’t)- High-impact segmentation strategies- The biggest mistakes brands make in messaging, offers, and timingThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://omnisend.com/senditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______00:00 Welcome to The Show03:12 Retention Audit Framework Overview04:17 Data Infrastructure: The Foundation08:51 Deliverability and List Quality15:37 Lifecycle Automation: Maximizing Revenue20:17 The Importance of Timely Replenishment23:09 Effective Segmentation Strategies26:43 Crafting Mobile-Optimized Emails31:08 Enhancing Customer Experience Beyond Emails35:47 Analyzing Metrics for Better Retention37:56 Final Thoughts and Recap______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your decisions.Jimmy and Chase share a clearer framework for identifying click quality, improving attribution, and optimizing for real engagement; not just vanity numbers.Plus, we introduce eClickTrack, our new link-tracking tool built for ecommerce brands who want to see real, human engagement, not bots.EP 62: The secret behind the click and why click tracking is so importantHere's what we're diving into:- The 4 types of clicks (and how to spot them)- How bot clicks inflate your metrics (and how to fix it)- The psychology behind high-value clicks: curiosity, urgency, value, and design- What your ESP isn’t telling you (and how to get better attribution)- A 6-part playbook to improve your click quality and conversionsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to The Show02:08 Deep Dive into Clicks05:04 Types of Clicks Explained07:45 Driving High-Quality Clicks13:12 Challenges with Click Data15:39 The Problem with Bot Clicks17:01 Common Email Marketing Mistakes19:58 Key Features of E Click Track26:06 Optimizing Click Quality in Email Campaigns28:59 Final Thoughts and Recommendations______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

AI just predicted the future of retention marketing… but is it accurate?In this episode, Jimmy Kim and Chase Dimond ask ChatGPT to generate bold 2026 predictions for ecommerce email and SMS marketers and then break down what they agree with, what’s BS, and what might already be happening.From segmentation going predictive to retention teams owning margin and profit, this episode is packed with strategic insights and real-world examples from brands, agencies, and operators doing the work.EP 61: Here's what AI says about retention marketing in 2026Here's what we're diving into:- Why your flows might be worth more than your campaigns- What retention marketers will actually be judged on in 2026- Predictive segmentation, emotional copywriting, and deliverability as a job requirement- How SMS will get leaner and more profit-focused- The rise of behavioral targeting over traditional KPIsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to the Show04:26 Cohort Yield vs. Campaign Revenue06:44 Flow Weight vs. Campaigns10:32 Strategic Use of SMS13:13 Importance of Deliverability15:32 Predictive Segmentation17:55 Creative Testing: Emotion vs. Design18:13 Behavioral Copy Strategies for Marketers20:40 The Future of Preference Centers23:37 Profit Accountability for Marketers25:27 Retention Marketers and Replenishment Control29:13 Job Security Tied to Returning Customers31:15 The Role of AI in Marketing34:59 Conclusion and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab.They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders.EP 60: Gmail’s new rules: What every email marketer needs to knowHere's what we're diving into:- The 3 Gmail updates every marketer needs to understand- How frequency and engagement now determine inbox visibility- What the new “Purchases” view means for transactional emails- How Gmail’s smarter Promotions tab changes your send strategy- The truth about Postmaster Tools v2 and new compliance rules- How to audit your setup before November 2025 enforcement kicks inRead more about the deliverability report: https://e.eemtrk.com/gmail-changes-senditThank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to The Show00:53 Overview of Gmail Changes03:47 Gmail's Managed Subscription View11:27 Gmail's New Purchase View17:42 Promotions Tab Overhaul19:10 Gmail's New Relevance Ranking System22:08 Strategies for Improving Email Engagement26:37 Technical Changes in Gmail's Postmaster Tools29:24 Compliance and Enforcement for Bulk Senders36:05 Summary and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happened, and what it means for ecommerce brands heading into 2026.Pulling fresh data from Omnisend, Shopify, Adobe Analytics, and hundreds of brand conversations, they unpack the consumer behavior, sales trends, offer performance, inbox shifts, SMS usage, and emerging AI-driven shopping habits that defined this year’s results.Jimmy and Chase also share real examples of what worked, what flopped, and how brands can approach 2026 with smarter pre-launch planning, tighter segmentation, stronger waitlists, better bundling, and more intentional offer design.EP 59: The real lessons from Black Friday + Cyber Monday 2025Here's what we're diving into:- Why Black Friday still dominated, even with earlier offers- Why Cyber Monday surged for many brands- How offer fatigue and creativity collapse hurt performance- What Omnisend data showed about AOV, flow revenue, and list behavior- How AI-driven shopping and inbox filtering changed resultsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to The Show01:15 The Importance of BFCM Buyers02:42 Maximizing Post-BFCM Engagement03:10 Understanding BFCM Buyer Behavior06:52 Effective Follow-Up Strategies10:12 Tactical Campaign Ideas20:33 Key Metrics to Track23:44 Conclusion and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands blow their budget on BFCM and then ghost their best customers.In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy.They share the campaigns to send, the exact follow-up timing, and 5 post-BFCM metrics to track to keep your Q4 profitable after the sale.EP 58: Don’t go silent after BFCM (Here’s what to send next)Here's what we're diving into:- Why second purchases are the key to post-BFCM profitability- The biggest mistake brands make after Black Friday- A 4-stage post-purchase flow: onboarding, education, bridge offer, nurture- 5 plug-and-play campaigns to send right now- The metrics that matter: time-to-second-purchase, flow conversion, and moreThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to The Show03:56 The Importance of Recency, Intent, and Volume07:37 Common Mistakes Brands Make Post-BFCM12:50 Stage One: Onboarding Emails14:16 Stage Two: Educational Content15:29 Stage Three: The Bounce Back Offer17:40 Stage Four: Long-Term Nurture18:49 Effective Email Campaigns23:48 Metrics to Track Post BFCM28:56 Final Recap and Closing Remarks______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What's the perfect email cadence? Daily, weekly, or just when you have something to say?In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand.They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes.EP 57: How often should you really email your list?Here's what we're diving into:- Daily vs. weekly vs. campaign-based sending (and what actually works)- A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue)- Why open rates and unsubscribes matter less than you think- 5 factors that determine the right cadence for your brand- How to segment your list by frequency without overwhelming subscribers- The “steady + burst” strategy top brands use to scale email without burnoutThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show04:40 Pros and Cons of Daily Emails07:00 Who Should Send Weekly (and Why)08:35 Campaign-Only Sending: When It Works10:20 Real-World Cadence Test: 2x vs 5x Per Week14:00 Unsubscribes, Open Rate Myths & What Actually Drives Revenue18:40 5 Factors That Determine the Right Cadence22:00 Segmenting by Frequency (VIPs vs Unengaged)23:15 Smart Suppression & Total Email Count25:00 Red Flags That You're Over-Sending28:30 Your Email Cadence Optimization Playbook______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at:https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The biggest week in ecommerce is the one everyone forgets.In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark. Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yourself” energy. That’s your big window.Jimmy and Chase reveal exactly how to plan, message, and automate your Q5 campaigns so you can capture the easiest money of the year while your competitors are on vacation.EP 56: The secret quarter most brands ignore (Q5)Here's what we're diving into:- Why Q5 works (returns, gift cards, and self-gifting behavior)- 4 winning campaign angles: encore sale, gift card push, self-care, flash sale- How to message Q5 differently from BFCM- The ideal Q5 cadence for email + SMS (with examples)- How to automate everything before Dec 26 and still cash in- What NOT to do (hint: stop copy-pasting your Black Friday sale)Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Introduction to Q5: The Secret Fifth Quarter02:36 Understanding Q5: Why It Matters\04:12 The Q5 Playbook: Strategies for Success10:32 Promotional Strategies for Q515:38 Flash Sales and What Not to Do During Q517:55 Meeting Customers Where They Are18:24 Creative Angles for Post-Holiday Marketing20:45 Optimizing Email and SMS Cadence25:21 Automating Q5 Campaigns30:21 Q5 Checklist and Best Practices33:10 Final Thoughts and Promotions______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Ever wondered what Jimmy and Chase are up to behind the scenes?In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tools designed to change the way ecommerce brands do retention marketing.From analyzing millions of emails to redefining attribution, they break down how Inboox.ai and eClickTrack are solving the biggest problems email and SMS marketers face today: lack of visibility, disconnected data, and shallow insights.Pull up a seat because Chase and Jimmy are breaking down their roadmap for the next wave of retention marketing tools.EP 55: Why we’re betting big on retention toolsHere's what we're diving into:- The vision behind Inboox.ai and why it’s the “search engine” for ecommerce emails- How eClickTrack will give marketers real attribution clarity without iOS blind spots- Lessons from scaling media, agencies, and SaaS under one retention brand- Why retention marketing needs smarter data, not louder campaigns- The future of ecommerce tech stacks in a post-BFCM worldThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 — Intro + Behind the Scenes02:00 — The Vision: Building the Future of Retention Marketing05:00 — The Origin of eClickTrack10:15 — Solving Bot Clicks + Real Attribution13:00 — Use Cases: Creators, Brands, and Agencies19:45 — Introducing Inboox.ai23:45 — The AI Breakdown: Email Analysis Engine26:30 — Who It’s For30:30 — Pricing + Agency Collaboration Tools32:00 — Closing Thoughts + Next Steps______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What if 80% of your email revenue comes from just 20% of your effort?In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce email performance; revealing the flows, segments, and campaigns that actually move the needle (and the ones you can delete today).They’ll show you how to stop over-engineering your automations, focus on the top-earning flows, and simplify your email strategy to drive more revenue with fewer sends. If you’ve ever felt overwhelmed by 47 flows, endless A/B tests, or bloated lists, this episode is your reset button.EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less Here's what we're diving into:- The 3 flows that drive 60–80% of automated revenue (and how to optimize them)- The segments that matter: VIPs, one-time buyers, and engaged subscribers- Why your welcome and sunset flows don’t deserve your energy- Campaign types that convert - and how to balance promo vs. content sends- The metrics that matter in 2025 (hint: it’s not open rates)- How to cut 50% of your email workload and still grow fasterThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show02:14 The 80/20 Rule in Email Marketing04:24 Key Revenue-Generating Email Flows10:13 The Power of Post-Purchase Flows12:21 The Importance of Browse Abandonment13:28 Overrated Email Flows16:16 High-Value Segments in Email Campaigns21:15 Segments That Don't Matter: Avoiding Common Pitfalls24:31 Effective Campaign Strategies28:15 What Not to Send: Avoiding Common Mistakes35:47 The 80/20 Rule: Simplifying for Success______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast.They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list.EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS PlaybookHere's what we're diving into:- How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst- 4 proven offer types that drive margin, not just clicks- The 3-step pre-launch flow to warm your list before Black Friday- How to plan your “encore” for post-sale revenue lift- Why Cyber Monday should be your retention moment, not a rerun- Best timing for email + SMS and how to orchestrate both togetherThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show01:36 Introduction to the Black Friday Cyber Monday Playbook03:06 Mindset Shift: BFCM as a Season03:59 Flexible Start Framework for BFCM06:31 Offer Archetypes and Strategies15:13 The Role of Email and SMS in BFCM18:59 Aligning BFCM with Business Goals20:19 Final Thoughts and Recap______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

What’s really happening in email, SMS, and push marketing this year? In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications.They dig into the numbers shaping 2025: open and click trends, conversion rates, automation performance, and the rise of SMS and push as key retention channels. Whether you’re planning your Q4 strategy or want to understand how automation is driving disproportionate revenue, this session gives you the clarity and tactical takeaways you need.EP 52: 2025 Email & SMS So Far: Data & Insights with OmnisendHere's what we're diving into:- Why open rates are falling in automations but rising in campaigns- What the latest data says about click-throughs, AOV, and unsubscribe trends- How automations drive 37% of orders while making up just 2% of sends- The new SMS benchmarks - and why it’s outperforming during high-urgency moments- Why push notifications are the most underused (and profitable) free channel in ecommerceThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show03:10 Data Insights and Analysis04:56 Email and SMS Marketing Trends09:07 Click Rates and Unsubscribe Trends14:04 Average Order Value and Conversion Rates19:39 Increasing Automation in Marketing21:43 Email Click-to-Conversion Rates23:56 The Rise of SMS Marketing32:16 Push Notifications: The Overlooked Channel37:13 Final Thoughts and Q4 Strategies______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and SMS promos getting buried in “Unknown Senders,” the old email and SMS playbooks won’t cut it anymore. In this episode, Jimmy Kim and Chase Dimond unpack exactly what’s different, why it matters, and how ecommerce brands can adapt ahead of Black Friday and Cyber Monday. They break down what these changes mean for attribution, campaign visibility, and KPIs. Plus, they share the tactical fixes you can implement now to keep your flows performing.EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS MarketersHere's what we're diving into:- iOS 26 changes: link tracking protection, fingerprinting defenses, noisy open rates, SMS filtering- How attribution breaks (and how to fix it with server-side tracking + incrementality tests)- Becoming a “known sender” on SMS: two-tap opt-ins, first-message replies, vCard saves- KPI shifts: stop celebrating opens; track RPR/RPS, replies, and 30–90 day lift- Lifecycle plays that still work: welcome, abandoned cart, back-in-stock, VIP promosThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show03:11 Deep Dive into iOS 26 Changes05:55 Link Tracking Protection Explained08:53 Device Fingerprinting Defenses09:35 Email Engagement Distortion10:52 SMS Filtering and Placement14:00 Impacts and Future Strategies16:50 Strategies for Retention Marketers26:23 Multi-Channel Marketing Insights27:43 Final Thoughts and Recommendations______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+. Most brands try to compete by sending even more emails, which just adds to the clutter. The smartest marketers take the opposite approach. In this episode of Send It!, Jimmy Kim and Chase Dimond break down how to cut through inbox chaos with smarter timing, distinctive creative, and emails that people actually want to open.EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerceHere's what we're diving into:- Use off-peak send times and behavioral data to beat inbox congestion- Design standout creative that breaks “banner blindness”- Lead with value-first content that customers look forward to- Personalize beyond the first name with lifecycle and behavior-driven tactics- Build exclusivity and community that transforms your list into a membershipThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show03:45 Strategic Timing and Send Optimization09:13 Creative Differentiation in Email Marketing16:53 Leading with Value and Educational Content23:12 The Power of Educational Emails24:32 Advanced Personalization Strategies33:13 Creating Exclusive Community Experiences37:54 Final Thoughts and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric RauschHere's what we're diving into:- How Eric went from brand-side email marketer to agency founder- The mindset shift needed to scale from KPIs to strategy- What separates senior retention talent from entry-level marketers- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth- Hard truths about agency life (and why it’s not for everyone)- Black Friday + Q5 retention strategies that actually move the needle- Why direct mail and app pushes are underrated weapons in Q4Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit______00:00 Welcome to The Show02:13 Guest Introduction: Eric Rausch03:20 Eric's Journey in Email Marketing06:56 Building a Successful Retention Agency10:46 Key Performance Indicators (KPIs)14:02 Black Friday/Cyber Monday Strategies16:45 Advice for Aspiring Agency Owners24:43 Understanding Your Ideal Client Profile (ICP)25:37 The Realities of Starting an Agency27:14 Preparing for Black Friday and Cyber Monday37:37 Exploring Alternative Channels for Black Friday40:00 Conclusion and Social Media Plugs______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands still treat email and SMS like broadcast tools. They send promotions, track clicks, and hope for the best. But the smartest operators are shifting to conversational commerce, where every message invites a response, every reply provides insight, and every interaction strengthens the customer relationship.In this episode of Send It!, Jimmy Kim and Chase Dimond share the frameworks top ecommerce brands are using to transform email and SMS into high-performing, two-way channels. From reply-driven email campaigns to consultative SMS flows and integrated customer service, they break down how to build conversations that lead to higher engagement, more conversions, and stronger retention.EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way ChannelsHere's what we're diving into:- Reply-driven emails that spark genuine customer dialogue and insights- SMS flows that drive engagement and sales through natural back-and-forth- Integrating customer service directly into email and SMS- Using conversational feedback loops to build community and loyalty- Turning consultative conversations into higher conversions and repeat purchasesThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Introduction to Conversational Commerce03:40 Strategy 1: Reply-Driven Email Campaigns09:46 Strategy 2: Building SMS Conversational Flows17:10 Strategy 3: Integrating Customer Support into Email and SMS23:43 Strategy 4: Building Relationships Through Support24:54 Strategy 5: Collecting Feedback and Building Community30:47 Strategy 6: Optimizing Sales Conversations38:46 Summary and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Your email and SMS subscribers are more than just an audience, they’re your biggest growth lever. In this episode of the Send It! podcast, Jimmy Kim and Chase Dimond unpack how to build referral and rewards programs that transform satisfied customers into powerful brand advocates.Referred customers are some of the most valuable you can acquire. They typically have 25% higher lifetime value, churn 18% less often, and cost five times less to bring in compared to paid advertising. Yet despite the clear upside, most ecommerce brands fail to take advantage of referrals because their programs are either too complex or not properly integrated into their retention channels.EP 47: Building a Referral and Rewards Program: Turning Subscribers into AdvocatesHere's what we're diving into:- How to structure referral programs with dual-sided incentives that drive participation- The economics behind sustainable rewards that don’t kill your margins- Ways to integrate your referral program into email + SMS campaigns for higher awareness- Social sharing tactics that create advocacy and authentic social proof- Tracking, attribution, and optimization tips to measure ROI and improve performance- Community-building strategies that turn customers into long-term ambassadorsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show03:24 Building Effective Referral and Rewards Programs05:33 Designing a Core Structure for Referral Programs09:58 Integrating Referral Programs with Email and SMS Marketing16:38 Amplifying Referral Programs Through Social Sharing24:02 Tracking Referral Program Performance27:44 Optimizing Referral Programs29:43 Building Community Around Referral Programs37:04 Key Takeaways and Conclusion______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Unsubscribes and spam complaints are the silent killers of email marketing. While most brands focus on open rates and revenue, ignoring these “dark side” metrics can wreck your sender reputation and deliverability at scale.In this episode of Send It, Jimmy Kim and Chase Dimond break down five proven strategies to reduce unsubscribes and complaints, including:✅ Optimizing email frequency and timing✅ Smarter segmentation and content relevance✅ Setting clear expectations during onboarding✅ Proactive list hygiene and re-engagement✅ Preventing spam complaints before they spiralYou’ll also hear real benchmarks, examples from ecommerce brands, and actionable tactics you can apply today to protect your inbox placement and keep your subscribers engaged.EP 46: The Dark Side of Email Marketing: Minimizing Unsubscribes & Complaints at ScaleThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show03:33 First Strategy: Frequency and Timing08:46 Second Strategy: Content Relevance and Segmentation15:47 Third Strategy: Expectation Management and Onboarding22:13 Fourth Strategy: Proactive List Hygiene29:22 Fifth Strategy: Managing Spam Complaints and Deliverability Protection37:00 Final Thoughts and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Think you need expensive platforms and six-figure marketing stacks to compete with bigger brands? Think again.In this episode of Send It!, Jimmy Kim and Chase Dimond reveal five proven retention marketing hacks that cost almost nothing to implement but deliver massive results. From manual personalization that outperforms AI to creative segmentation using data you already have, these strategies prove that creativity and genuine customer care beat expensive technology every time. Whether you're a startup with a shoestring budget or an established company looking for quick wins, these tactics can be implemented in a single afternoon using tools you already own.EP 45: Low Budget, High Impact Retention Marketing HacksHere's what we're diving into:- Manual Personalization & Human Touches: Hand-written notes and personal messages that create 73% higher lifetime value- Creative Segmentation with Existing Data: Smart customer segments using basic email platforms (67% higher engagement)- User-Generated Content Systems: Free social proof collection that increases repeat purchases by 52%- Simple Gamification Without Platforms: Milestone celebrations using basic tools (34% higher customer lifetime value)- Strategic Email Reply Campaigns: Two-way communication that creates 3x more referrals and builds real relationshipsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show03:21 Hack 1: Manual Personalization and Human Touches09:15 Hack 2: Creative Segmentation Strategies15:27 Hack 3: Leveraging User-Generated Content (UGC)21:56 Hack 4: Gamification and Milestone Celebrations26:13 Hack 5: Reply and Response Campaigns for Personal Connection32:48 Key Takeaways and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The retention tactics that got your eCommerce brand from zero to $1 million won't take you from $10 million to $50 million - and trying to force them will create bottlenecks that kill your growth. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal why most successful brands hit retention plateaus and break down the five critical areas where your email and SMS strategies must fundamentally evolve as you scale. From transitioning founder-led personal touches to building enterprise-level systems, they provide specific frameworks for making these changes without losing the authenticity and connection that made you successful in the first place.EP 44: Email & SMS Evolution: Adapting Strategy as Your Brand ScalesHere's what we're diving into:- From Founder-Led to Systems-Driven: Scaling personal touch through documented processes and specialized teams- Advanced Customer Lifecycle Management: Moving beyond basic segmentation to predictive behavioral targeting- Technology Stack Evolution: Upgrading platforms and building integrated systems for enterprise automation- Scalable Content Creation: Balancing personalized quality content with efficient production workflows- Enterprise Measurement Systems: Implementing analytics that drive strategic decisions, not just report resultsThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show01:33 Introduction to Adapting Email and SMS for Scaling Brands03:45 Systems-Driven Retention Framework07:51 Advanced Segmentation Framework15:17 Technology Evolution Framework19:58 Scalable Content Framework26:21 Enterprise Measurement Framework28:56 Advanced Measurement Tactics33:42 Key Takeaways and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

97% of your website visitors leave without buying, here's how to win them back. Most eCommerce brands just blast these warm prospects with discount codes and wonder why it's not working, but the real opportunity lies in proper mid-funnel nurturing. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the psychology of mid-funnel prospects and reveal exactly how to nurture them through education, trust-building, and strategic content that moves them closer to purchase without being pushy or salesy. From educational content sequences that build authority to strategic re-engagement tactics that capture prospects when timing is right, discover the five proven frameworks that turn interested browsers into loyal customers.EP 43: Mid Funnel Mastery: Nurturing Prospects Who Didn’t Convert ImmediatelyHere's what we're diving into:- Educational Content Sequences: Building authority and trust through valuable content (not thinly veiled sales pitches)- Strategic Social Proof Deployment: Using testimonials that address specific concerns rather than generic praise- Value Demonstration Frameworks: Helping prospects justify ROI with cost-benefit analysis and success metrics- Proactive Objection Handling: Addressing concerns before prospects voice them to remove purchase barriers- Strategic Re-Engagement Tactics: Capturing prospects when timing is right with behavioral triggers and multi-channel approachesThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show02:35 Introduction to Mid-Funnel Mastery03:17 Nurturing Non-Converting Prospects04:59 Characteristics of Mid-Funnel Prospects08:40 Educational Content Strategies15:36 Leveraging Social Proof19:59 Value Justification Framework20:39 Highlighting Unique Market Advantages21:20 Success Metrics and Outcome Tracking25:19 Addressing Objections Proactively29:17 Strategic Re-Engagement Tactics36:00 Key Takeaways and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most eCommerce marketers spend 60% of their time creating content instead of developing strategy, but AI is changing everything. In this episode of Send It!, Jimmy and Chase reveal how AI is transforming eCommerce marketing from content creation bottlenecks to revenue-generating machines. You'll learn how leading brands are using AI to break through creator's block, implement smart segmentation without spreadsheets, and create personalization that actually converts. From behavioral intelligence that predicts customer churn 30-60 days in advance to self-learning campaigns that optimize themselves, this webinar replay provides the actionable roadmap you need to transform your marketing automation with AI while reducing your workload.EP 42: From Blank Page to Revenue: How AI is Revolutionizing eCommerce MarketingHere's what we're diving into:- The Creator's Block Killer - Breaking free from content creation loops that consume 60% of marketing time- Smart Segmentation Without Spreadsheets - Using behavioral intelligence to predict customer intent and lifetime value- Personalization That Actually Converts - Self-learning campaigns that improve performance automatically- Cross-Channel Intelligence - How AI connects email, SMS, and social behavior for unified customer journeys- AI Implementation Roadmap - Step-by-step guide to adopting AI marketing tools for maximum impactThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show05:16 The Creator's Block Killer: Overcoming Content Creation Barriers15:45 Smart Segmentation Without Spreadsheets30:00 Leveraging Dynamic Content for Personalization32:52 AI-Driven Performance Optimization36:35 The Future of AI in Marketing39:50 Adoption Roadmap for AI in Marketing43:08 The Role Evolution with AI47:58 KPIs and the Future of AI Marketing50:52 Upcoming Trends in AI Marketing______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

The difference between mediocre copy and great copy can literally double or triple your campaign performance, yet most eCommerce marketers think copywriting is just about being clever or creative. In this episode of Send It!, Jimmy Kim and Chase Dimond break down the top 5 copywriting styles that consistently drive results for eCommerce brands, complete with specific frameworks, real examples, and implementation strategies you can use immediately. Whether you're writing subject lines, email body copy, or SMS messages, these proven approaches will give you a systematic method for creating copy that converts instead of relying on guesswork or generic templates.EP 41: Email & SMS Copywriting Styles That Convert: The Top 5 Approaches for eCommerceHere's what we're diving into:- Urgency & Scarcity Copy - Creating genuine deadline pressure for 30-60% higher conversions- Social Proof & Testimonials - Using peer validation to build trust and reduce purchase anxiety- Storytelling & Narrative Copy - Creating emotional connections that improve brand loyalty- Problem-Solution Copy - Addressing customer pain points for 35-50% higher engagement- Conversational Copy - Building authentic relationships that increase lifetime value by 23%Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin Chase, Jimmy and 500+ eCom marketers and operators at Commerce Roundtable San Diego this September! Featuring keynote speakers like Gary Vee, Ezra Firestone, Taylor Holiday and more. Secure your spot before it sells out a third year in a row! Use code SEND IT for 25% off https://eemtrk.com/sendit-crsd-25 ______00:00 Welcome to The Show01:27 Introduction to Email and SMS Copywriting07:22 Scarcity and Urgency Copywriting17:31 Social Proof and Testimonials23:13 Storytelling in Copywriting26:55 Building a Sustainable Product27:29 The Power of Storytelling in eCommerce34:28 Benefit-Focused and Problem-Solution Copywriting40:04 Conversational and Personalized Copy50:24 Testing and Optimizing Copy Styles______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Stop chasing new customers when you can't keep the ones you have. Thomas Lalas reveals how he achieved an 85% repurchase rate for top CPG brands - and you can too.In this episode of Send It! Podcast, Chase and Jimmy are joined by retention expert Thomas Lalas (who's worked with 11 category-defining brands including Everyday Dose, Physician's Choice, RYZE Superfoods, and Heights). The three break down the science behind customer retention as Thomas shares the blueprint for doubling your repurchase rates. They reveal why most brands fail to convert first-time buyers into repeat customers and explore the exact framework Thomas used to achieve massive retention success across multiple seven and eight-figure brands. Plus, they cover the critical 14-day window that determines customer lifetime value, dissects what makes an irresistible repurchase offer, and provides actionable strategies you can implement immediately.EP 40: How to Double Your Customer Repurchase Rate in 2025Here's what we're diving into:- The billion-dollar question: Why eCommerce brands can't get buyers from order #1 to #2- What an 85% repurchase rate offer looks like (and how to create one)- Why the first 14 days make or break your retention (backed by data)- How to double your repurchase rate with proven strategiesThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugiRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome To The Show01:16 Introduction to Guest Thomas Lalas03:34 The Billion Dollar Question: Why E-commerce Brands Struggle with Repeat Purchases10:31 Creating an 85% Repurchase Rate Offer20:15 The Critical First 14 Days for Retention23:57 Unadvertised Value and Order Reminders25:04 Leveraging Enthusiasm for Social Proof26:03 Shifting Gears: Education and Onboarding26:26 Masterclasses and Upsells30:24 Personalizing the Customer Journey40:37 Final Thoughts and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate.Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value.EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)Here's what we're diving into:- Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25%- Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products- Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers- In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email- Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open ratesThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugiRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome to The Show01:19 Introduction to Alternative Channels06:37 Push Notifications: An Underutilized Powerhouse12:51 Calendar Integrations: Making Your Brand Part of Daily Routines18:06 Referral Systems: Turning Satisfaction into Growth24:59 The Power of Referrals26:12 In-App Messaging: A Game Changer33:17 Direct Mail: The Old School Strategy That Works39:05 Unifying Your Marketing Channels43:22 Final Thoughts and Recommendations______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In this episode of Send It!, Jimmy Kim and Chase Dimond reveal 5 proven strategies for integrating customer reviews, photos, and testimonials into your retention marketing campaigns to drive repeat purchases and build stronger customer relationships.Discover how to systematically collect, curate, and deploy UGC that outperforms professional content because of its authentic, relatable nature. Learn why UGC creates a virtuous cycle that not only drives retention among your customer base but also deepens relationships with featured customers, turning them into brand advocates.EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention RatesHere's what we're diving into:- Building systematic UGC collection processes for email and SMS- Strategic integration of customer reviews in retention campaigns- Leveraging visual UGC for storytelling and emotional connection- Using UGC to drive product discovery and natural cross-selling- Automating UGC deployment while maintaining personalization- Creating community and recognition through customer features- Measuring and optimizing UGC performance for maximum retention impactThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______02:29 The Power of UGC in Retention Marketing03:56 The Importance of UGC for Retention07:48 Strategies for Collecting and Curating UGC15:49 Incentivizing UGC Submissions18:42 Integrating Customer Reviews for Maximum Retention27:57 Leveraging Visual UGC for Storytelling37:16 UGC for Product Discovery and Cross-Selling43:38 Automating UGC Deployment48:45 Key Takeaways and Summary______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That ConvertHere's what we're diving into:- Why direct mail works better now than it did 10 years ago- How to identify high-value segments worth mailing- The best timing + messaging strategies across all 3 channels- Real examples of email/SMS/direct mail hybrid flows- Personalization tactics that go beyond “Dear First Name”- Attribution tips and how to prove lift from direct mailThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome to the Show01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot02:50 The Power of Direct Mail05:25 Combining Direct Mail with Email and SMS16:56 Personalization in Direct Mail22:03 Setting Expectations for Direct Mail Campaigns23:30 Cost Breakdown of Direct Mail25:28 Timing and Attribution in Direct Mail29:16 Creative Strategies for Re-engagement33:15 Innovations and Future Opportunities in Direct Mail36:22 Conclusion and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that convert.In this episode of the Send It Podcast, Jimmy Kim and Chase Dimond share retention strategies for high-ticket ecommerce, from $500 skincare systems to $10,000 fitness machines. These aren’t impulse buys, and your email/SMS strategy needs to reflect that. You’ll learn how to nurture trust over time, educate customers through extended sequences, build credibility with transparency and social proof, and deliver personalized, white-glove service, without being pushy.EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales CyclesHere's what we're diving into:- What makes a product “high-ticket” (and why it matters)- The psychology of long sales cycles- Education-first email nurture sequences- Trust-building through radical transparency- Strategic social proof (that actually converts)- White-glove service via email & SMS- Creating urgency without damaging trust- Post-consultation follow-up that wins the saleThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Introduction to High Ticket Marketing02:13 Deep Dive: High Ticket Products and Sales Cycles03:55 Understanding High Ticket Purchases08:39 Educational Nurture Framework16:31 Transparency-Based Trust Building Framework25:07 Strategic Social Proof Framework33:59 Personalized Service Framework41:14 Strategic Urgency Framework47:18 Post-Consultation Nurturing Framework______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most brands build a list. The best brands build a community.In this episode, Jimmy and Chase break down the difference between having subscribers and creating a true brand community and why it matters more than ever. From Glossier to Gymshark to Peloton, the brands winning in today’s market are the ones turning one-way messages into two-way conversations (and multi-way customer connections).You’ll learn how to use email and SMS as your foundation for community, why identity-based value beats discounts every time, and how to grow without diluting the vibe. Whether you’re just getting started or scaling an engaged tribe, this one’s packed with frameworks, examples, and takeaways you can apply now.EP 35: Beyond the List: Building Engaged Brand Communities OnlineHere's what we're diving into:- The key difference between subscriber lists and brand communities- How to use email & SMS as your core community channels- 3 frameworks for intentional community design- Value exchange strategies that go beyond discounts- Concentric circle growth: how to scale without losing authenticity- Ways to integrate community into your current email/SMS program- Full-funnel community building (starting with retention, then acquisition)Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Introduction to Community Building02:31 Defining Brand Community vs. Subscriber Lists07:47 Using Email & SMS as Community Foundation15:40 Intentional Community Design25:32 Value-Based Community Framework28:17 Peloton and Glossier: Community Success Stories30:44 Concentric Circle Model for Community Growth38:15 Integrating Community Building into Marketing Operations43:08 Full Funnel Community Approach48:54 Key Takeaways and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Everyone’s talking about personalization… but most brands are doing it wrong.In this episode, Jimmy and Chase rip apart the biggest myths in email/SMS personalization—and show you what actually drives retention and revenue in 2025.From misguided tech investments to overcomplicated workflows, this episode gets brutally honest about what works and what doesn’t. Whether you're stuck sending “Hey {FirstName}!” emails or overwhelmed by personalization tools you barely use, this conversation gives you a tactical framework to simplify and scale personalization with clarity.EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in RetentionHere's what we're diving into:- Why more personalization isn't always better (and what to do instead)- The 5-tier framework that defines real personalization in ecommerce- A smarter approach to product recommendations (hint: AI isn’t magic)- How to personalize using just your ESP (no giant tech stack required)- The 5-7 data points that drive 80% of retention impact- Why personalization must change depending on lifecycle stage- How to measure the actual lift of your personalization tacticsThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome to The Show02:55 Defining Real Personalization05:36 Myth 1: More Personalization is Always Better12:37 Myth 2: First Name Personalization Significantly Impacts Results17:15 Myth 3: AI-Powered Product Recommendations26:25 Myth 4: Huge Tech Stack for Effective Personalization27:07 Integration Challenges and Human Resources27:36 The Power of Simple Personalizations28:36 Maximizing ESP Capabilities29:52 Quality Over Quantity in Data31:02 The Importance of ROI and Integration Costs32:49 Personalization Maturity Model35:12 Debunking the Fifth Myth: Data Overload37:19 Effective Personalization Strategies42:47 Aligning Personalization with Customer Lifecycle______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Who should you hire next? How do you avoid a bloated team? And what tools actually scale?This episode breaks down the building blocks of a high-performing email and SMS marketing team—from your first specialist to enterprise-level org charts.Whether you're a solo operator or managing a growing retention crew, Jimmy and Chase lay out the roles, workflows, and tech stack that fuel long-term growth. We’ll cover specialized organization chart, break down every type of role to consider, and why your processes matter just as much as your people.EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for GrowthHere's what we're diving into:- The five phases of team growth: solo → small → enterprise- Which roles to hire (and when): strategist, specialist, copywriter, analyst, and more- How to structure your workflows for campaigns, flows, and QA- What tech stack you actually need to scale- When to keep it in-house vs. hire an agency- Common mistakes (and how to dodge them)Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome to The Show04:12 Evolution of Team Roles06:47 Specialized Roles and Team Expansion15:34 Specialized Org Structure18:32 The Email & SMS Manager & Specialist27:12 The Copywriter31:08 The Designer / Developer34:22 The Data Analyst36:57 The Automation Specialist40:33 The CRM Developer42:48 The List Management Specialist45:57 The Customer Journey Strategists47:34 The Compliance and Deliverability Specialists53:08 Technology for Effective Teams01:00:26 Campaign Planning and Execution01:03:02 Working with Email Marketing Agencies01:04:17 Common Signs to Expand Your Team______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Most marketers obsess over what to send. But the smartest ones ask when.Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue.In this week’s episode of Send It!, Jimmy and Chase dive into the overlooked power of timing in your email and SMS strategy. From send-day spikes to hour-by-hour heatmaps, we’re unpacking how to find your list’s prime time—and why timing alone could make a massive 30% difference in your revenue.You’ll get real brand stories, data-backed tips, and a practical playbook to test, optimize, and win more clicks (and cash) just by shifting your send time. If you’re not looking at the clock, you’re leaving money on the table.EP 32: The Science of Send Time: When —and How Often—to Hit SendHere's what we're diving into:- How to audit your last 90 days by send hour- Campaign vs. flow timing—what actually matters- SMS send-time rules (and what to avoid)- Segmenting by time zone and content type- Running simple send-time A/B tests- The 5-step send-time playbookThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______02:38 Impact of Timing on Revenue9:14 Optimizing Send Times for Email14:23 Optimizing Send Times for SMS20:31 Common Marketing Mistakes22:49 Importance of Timing in Marketing24:28 Segmenting by Time Zone27:47 Event Timing Strategies29:40 Testing and Analyzing Send Times33:50 Action Plan for Optimizing Send Times______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical breakdown of what’s actually working in email, SMS, and push right now — backed by billions of data points from over 125,000 brands.They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If you’re looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending — this is your roadmap.EP 31: 2025 Email & SMS So Far - Data and InsightsHere's what we're diving into:- Why subject lines are the biggest driver of click performance (and how AI can help- The current state of open, click, and conversion rates in email + SMS- Where brands are leaving money on the table with automation (hint: it’s not just abandoned carts)- Why push notifications are the most underused, highest-ROI channel right now- The 2 automations Chase and Rytis swear by — and how to set them up- How to think about segmentation, privacy changes, and subscriber freshness in 2025Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Introduction to Email Marketing Strategies03:54 Current State of Email Marketing in 202506:07 Impact of Privacy Changes on Email Marketing08:27 Analyzing Email Marketing Data14:25 The Power of SMS Marketing16:48 Maximizing Push Notifications23:25 Optimizing Automation for Better Results28:04 Best Practices for SMS Automation and Campaigns31:13 Key Automations Your Brand Should Implement34:31 Industry and Country-Specific Data Insights______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!