Agências já estão usando IA para criar campanhas publicitárias

R$ 36 milhões por 30 segundos. Este é o valor pago pelas marcas para apresentar a sua campanha durante o intervalo do Super Bowl — a final da temporada de futebol americano nos Estados Unidos. Neste ano, uma agência decidiu inovar, criando uma ação 100% digital e integrando algumas das principais IAs da atualidade como Dall-E e GPT-Vision. Para explicar como essa campanha foi criada eu recebo hoje aqui no Podcast Canaltech o Kristian Bottini, CEO da 270B. Este é o Podcast Canaltech, publicado de terça a sábado, às 7h da manhã no nosso site e nos agregadores de podcast. Conheça o Porta 101. Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas. Entre em contato pelo nosso e-mail: [email protected] Entre no Canaltech Ofertas. Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de Felipe Demartini, Paulo Amaral, Victor Carvalho, André Mello e Vinícius Moschen. Edição por Yuri Souza. A revisão de áudio é do Wallace Moté. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 13 minutes long.

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This episode was published on February 10, 2024.

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