Agencies and ageism

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the cost of hiring experienced talent.  They advocate for creative solutions like flexible hiring and service delivery models including fractional roles to incorporate senior expertise while balancing the cost to clients and agencies alike. Additionally, the conversation addresses the importance of continual professional development for current team members and offers advice to experienced job seekers on navigating ageism in their job search. The co-hosts also offer insights for older, more experienced job-seekers on maintaining a positive presence in the job market and using one's network effectively.