Agency founder Louis Fulcher: From wrapping Ford vans to branding for McDonald’s

In this episode of Tash Talks TV, Tash sits down with Louis Fulcher, founder of branding agency Unearthed, to explore the unexpected journey from sticking graphics on Ford Transits to building brands for companies like McDonald's.Louis shares:How a teenage obsession with a car-wrapping YouTuber sparked his creative careerWhy rejection from agencies pushed him to go solo—and succeed on his own termsThe branding mistakes businesses make (spoiler: it's not all about logos)Why assumptions and personal preference can kill your brand strategyHow customer interviews and brand positioning helped him reshape Fulfilled's business modelAnd how he turned a McDonald's street sweeper into a Happy Meal on wheels!This episode is packed with branding insights, creative storytelling, and entrepreneurial grit. Whether you're building a brand or rethinking your visual identity, Louis brings clarity to what branding really means – and why it matters more than ever.