Tash Insights

Tash Insights presents a live session from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.In this session, host Tom Marco-Norel of Superco is joined by Matt Brindley of Yotpo and Emily Bloomberg of Medik8 for a practical conversation on what AI really means for beauty e-commerce.Customers are already asking AI what to buy. The challenge for brands is making sure they can be found, understood and recommended when those searches happen. The panel looks at what “AI-ready” actually means, from clean product data and syndicated content to reviews, UGC, customer service and the rise of agentic commerce.Emily shares how Medik8 is balancing automation with human care, using AI to reduce low-lift queries while keeping the team focused on more meaningful customer conversations. Matt explains why AI-readiness starts with your existing tech stack, structured data and internal competence, rather than simply adding another tool.You’ll hear:What “AI-ready” means for beauty brandsWhy clean, syndicated data is becoming essentialHow Reddit, YouTube and Wikipedia are influencing discoverabilityWhat agentic commerce means for ChatGPT, Gemini and future checkout journeysHow Medik8 is balancing AI automation with human customer careWhy reviews and UGC now shape conversion, visibility and product developmentHow translation and personalisation can become immediate AI use casesWhere beauty brands should focus over the next 12 to 18 monthsWhy one internal AI champion can be more effective than disconnected tool adoption across teamsThis is a practical listen for beauty founders, e-commerce leaders and marketers preparing for the next phase of AI-driven shopping.

Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.In this session, Tash introduces an insider conversation on the business of beauty and influence with Joy Osinloye of CreatorIQ, Jane Harper of Shiseido Group and NARS, and Ginny Sanasi of Space NK.The panel explores how creator marketing has moved from a PR add-on into a core commercial growth channel, influencing marketing, digital, retail, commercial planning and legal. Drawing on the long-standing relationship between NARS and Space NK, the conversation looks at how major beauty brands and retailers discover, brief, vet and scale the creators who genuinely move product.You’ll hear:How creator marketing became central to commercial strategyWhy NARS built a “trend squad” to move at the speed of socialHow Space NK uses education across more than 135 brandsHow brands discover, tier and vet creators from nano to celebrity levelWhy human judgement still matters in brand safetyWhat happened when a colour-match moment hit 14 million viewsWhy EMV needs to connect to traffic, sales and acquisitionHow NARS and Space NK built a co-branded trip strategyWhere creator commerce is heading next, from community sellers to luxury on TikTok ShopThis is a practical listen for beauty founders, marketers, retailers and operators trying to understand how creator partnerships really work inside major beauty businesses.

Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.In this session, Tash is joined by Becky Watson of Absolute Collagen, Gilbert Corrales of Leaf and Sebastian Kraft of Sebastian Kraft Consulting for a practical conversation about the rising pressure on beauty brands to produce more content, faster.Every channel now demands more creative. Meta’s Andromeda update has made purpose-built assets more important across placements, personas and funnel stages. At the same time, lean brand teams are being asked to produce hundreds of assets a month while keeping quality, brand consistency and performance under control.The panel explores what a scalable production system actually looks like, why beauty brands may need to rethink the traditional social team structure, and how AI, offshore teams and human creative judgement can work together without weakening authenticity.You’ll hear:Why content demand has exploded across beauty and e-commerceWhat Meta’s Andromeda update means for creative productionHow many assets brands may need each month to stay competitiveWhy a newsroom or live-TV production mindset can help teams scaleHow offshore teams and AI tools can increase outputWhy human judgement remains essential in creative workflowsWhere fully AI-generated content works, and where authentic UGC still winsWhat the Coca-Cola Christmas ad revealed about audience response to AIWhich tools the panel actually use, and why not every new tool deserves a place in the stackThis is a practical listen for beauty founders, marketers and operators trying to build content systems that can keep up with modern platform demands without losing creative quality.

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.In this clip, Tash talks through the two businesses she is currently building and why both are focused on the same underlying challenge: improving marketing efficiency in a world where attribution is increasingly unreliable and the demand for content keeps rising.She shares how Transact Media Group is building a CPA-first AdTech ecosystem in partnership with Mastercard, allowing brands to pay on results measured at card transaction level across programmatic, CTV, audio and social. She also explains how her AI-powered content factory has grown from an offshore creative support team into a global production operation for brands under pressure to ship more content, faster.You’ll hear:Why attribution conversations are becoming less useful for brandsHow CPA-first media models can change performance marketingWhy transaction-level measurement is becoming more importantHow AI is reshaping creative production and content outputWhy production capacity is now one of the biggest growth leversHow digital twins can help founders scale their own contentThis is a practical listen for founders, operators and marketers trying to improve efficiency, reduce wasted spend and build the production systems modern brands now need.

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.In this clip, Tash makes a different case for AI adoption. Beyond productivity, she argues that AI is changing how founders process problems, make decisions and move from idea to output.Using the analogy of training for a marathon, Tash explains why AI fluency needs to be built through daily practice. The founders who gain the most advantage may not be the ones with the most advanced tools, but the ones who get used to solving problems faster, producing work faster and operating at a new pace.You’ll hear:Why AI adoption is becoming a daily operating habitHow faster output may change the way founders thinkWhy AI fluency works like a muscleHow AI can compress the gap between idea and executionWhy mundane work can be reduced to create more space for creativityWhat founders should be practising now to prepare for the next five yearsThis is a useful listen for founders, operators and leaders who know AI matters, but have not yet made it part of their daily way of working.

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.In this clip, Tash makes the case for personal branding as one of the most commercially valuable things a founder can build. Drawing on her background as a journalist, author and growth advisor, she shares what she has learned from helping female founders build some of the most recognisable personal brands in the UK, before finally applying the same playbook to herself.Tash explores the early discomfort of publishing, the awkward middle phase of finding your voice, and the long-term commercial value that comes from becoming known in your category.You’ll hear:Why personal brand is a growth lever for foundersWhat holds founders back from publishing consistentlyHow visibility pre-qualifies you before you enter a roomWhy finding your voice only happens through repetitionWhat Tash learned from DRock, the videographer behind Gary Vaynerchuk’s personal brandWhy building a serious personal brand is a multi-year projectThis is a practical and honest listen for founders, operators and leaders who know they need to become more visible, but are still waiting to feel ready.

Tash Insights continues with a live panel conversation from the Built by HER summit in New York, hosted by Nicole Harvey, founder of EmpowHER.Tash joins Gina Perrelli, co-founder of Stay AI, and Kait Stephens, co-founder of Brij, for a practical discussion on AI, content production, personal brands and the future of building in public.Tash shares how she is building across two fast-moving areas: Transact Media Group, the outcome-based AdTech ecosystem powered by Mastercard data, and an AI-enabled content factory helping brands produce more creative, faster and more efficiently. She also opens up about using digital twins, building her own personal brand after years of building them for others, and why founders need to get comfortable publishing before they feel ready. This is a candid conversation about what AI is really changing for founders, operators and modern brand teams.You’ll hear:How AI is changing content production and creative outputWhy content factories are becoming essential for growth teamsHow digital twins can help founders scale their presenceWhy personal brand building is a long-term growth leverHow outcome-based marketing is changing media measurementThe simplest ways founders can start using AI this weekIt’s practical, honest and highly relevant for anyone building a brand, scaling content, or trying to understand where AI fits into the future of commerce.

TikTok Shop can drive explosive growth — but that does not automatically mean easy profit.In this honest panel discussion, founders, brand operators and TikTok Shop experts unpack the real economics behind the platform: margins, fees, ad spend, affiliate costs, operational pressure, and why revenue growth can sometimes hide how much is actually being spent.The conversation also explores the wider halo effect of TikTok Shop — from boosting Amazon and DTC sales to attracting interest from major retailers such as Boots, Sephora and John Lewis.In this video:Why TikTok Shop growth does not always equal profitHow brands should think about margins from day oneThe hidden costs behind affiliate seeding, ads and fulfilmentWhy omnichannel brands may need different profitability thresholdsHow TikTok Shop can drive retail interest and social proofWhy many buyers now ask about TikTok Shop presence firstWhy founders should avoid becoming too reliant on one platformHow to treat TikTok Shop as both a sales channel and a marketing investmentThis is a practical discussion for founders, marketers and brand leaders trying to understand the balance between scale, sustainability and long-term brand value on TikTok Shop.If you are building a beauty brand, managing an omnichannel business, or thinking about launching on TikTok Shop, this is essential viewing.

Affiliates are not just a nice-to-have on TikTok Shop — for many brands, they are the growth engine.In this panel discussion, brand leaders and TikTok Shop operators break down the real role affiliates play in scaling a product, building momentum and driving repeat visibility across the platform.From creator seeding and commission structures to relationship management, content volume and conversion strategy, this is an honest look at what brands actually need to understand before jumping in.In this video:Why affiliates are so powerful on TikTok ShopHow many creators brands really need to work withThe difference between authentic creator partnerships and overly sales-led contentWhy relationship-building matters just as much as seedingHow top brands scale from hundreds to thousands of affiliate touchpointsWhat premium brands should do differentlyThe key differences between UK and US TikTok Shop behaviourWhy TikTok Shop requires far more operational commitment than many brands expectYou’ll also hear practical insight on:Creator managementCommission structuresSampling strategyOmnichannel growthRetargeting through creator contentHow brands turn affiliate momentum into long-term scaleThis is essential viewing for founders, marketers, e-commerce leaders and beauty brands looking to understand how TikTok Shop really works behind the scenes.

Live streaming is quickly becoming one of the most powerful tools inside TikTok Shop — but for many brands, it still feels unfamiliar, resource-heavy and difficult to get right.In this panel discussion, beauty founders, brand leaders and TikTok Shop specialists unpack how live shopping actually works, what different live formats look like, and why authenticity matters more than trying to copy someone else’s style.From founder-led livestreams and expert demos to high-energy studio formats and community-driven sessions, this conversation explores how brands can approach TikTok Shop Live in a way that feels right for their audience, their positioning and their product.In this video:Why live streaming matters on TikTok ShopThe difference between high-energy and more relaxed live formatsHow brands can find a live style that suits themWhy authenticity and product knowledge are criticalThe role of founders, hosts, chemists and internal expertsHow live helps deepen engagement and build communityWhy consumers can spend far longer with a brand on live than through other mediaHow leading brands use live to support hero products, bundles and long-term growthThis is a practical look at the reality of live commerce — not just as a sales tool, but as a brand-building channel that can create trust, conversation and deeper consumer attention.Whether you are a traditional brand exploring TikTok Shop for the first time or a founder already building momentum on the platform, this discussion offers valuable insight into where live shopping is heading and how to approach it well.

TikTok Shop can transform a brand overnight — but the reality behind that growth is far more complex than most people realise.In this panel discussion, beauty brand founders, operators and marketing leaders share their real-life TikTok Shop journeys — from viral products and sell-out moments to stock pressure, operational chaos, affiliate strategy and the challenge of staying relevant after explosive growth.This is an honest look at what it actually takes to build momentum on TikTok Shop, especially for beauty brands navigating virality, community, logistics and multi-channel retail strategy.In this video:How one product went viral and kept selling for two yearsWhat happens when a brand goes from near closure to thousands of orders in a weekendWhy virality is not always as simple as it soundsThe importance of stock planning, margins and fulfilmentHow affiliate content helps brands scaleWhat traditional beauty brands must consider before launching on TikTok ShopWhy hero products matter more than listing everythingWhether you are a founder, marketer, beauty operator or e-commerce leader, this conversation offers practical insight into how TikTok Shop really works behind the scenes.Featured topics:TikTok Shop for beauty brands, viral product growth, affiliate strategy, product-market fit, logistics, social commerce, live selling, beauty marketing and omnichannel brand building.

TikTok Shop is no longer a trend — it’s a complete shift in how brands grow.In this exclusive panel, leading operators, founders, and brand builders unpack what is really driving growth on TikTok Shop in 2026.From affiliate strategies and live shopping to content velocity and operational challenges, this is a raw, behind-the-scenes look at how beauty and wellness brands are scaling millions on the platform.You’ll hear directly from:TikTok Shop operators working with global brandsFounders scaling some of the fastest-growing beauty companiesExperts in logistics, affiliates, and performance marketingWhat you’ll learn:Why TikTok Shop is growing faster than traditional e-commerceHow affiliate ecosystems drive 50–70% of revenueThe role of content volume (and why brands are producing daily)Why live shopping is the next major unlockThe biggest mistakes brands make when launchingHow logistics, operations, and marketing must work togetherKey Insight:Social commerce is set to triple globally by 2030 — and TikTok Shop is leading the shift.This is not just a platform.It’s a new operating system for commerce.

Tash Insights presents a live panel recorded at Soho House London, bringing together the co-founders of Transact Media Group alongside industry leaders to explore the future of AdTech, transactional data and outcome-based marketing.In this candid conversation, Tash, Joel Williams, Adam Wilmshurst, Barry Cupples and Dan McClean unpack how the industry is shifting away from traditional agency models and toward measurable, transaction-driven performance. They share the thinking behind building Transact Media Group, the role of Mastercard data in creating a new performance ecosystem, and why brands are demanding more accountability than ever before.This is a behind-the-scenes look at how modern marketing is evolving and what it takes to deliver real growth in today’s landscape.You’ll hear:• Why outcome-based marketing is replacing traditional media models• How transactional data is reshaping targeting, measurement and attribution• The challenges agencies face in proving real business impact• Why CPA-driven models are gaining traction across global brands• How TMG is building a full-funnel performance ecosystem across channelsIt’s honest, insightful, and essential listening for anyone working in modern marketing, media, or growth.

Tash Insights presents a keynote from Joel Williams, co-founder of Transact Media Group (TMG), on the future of performance marketing and why the industry is shifting from clicks and impressions to real, verified business outcomes.Joel shares the story behind building TMG, from bootstrapping early partnerships to creating a global performance ecosystem powered by transactional data. At a time when marketing budgets are under intense scrutiny, he argues that the only metric that truly matters is the transaction itself. TMG’s model focuses on guaranteed CPA outcomes, using billions of real purchase signals from partners like Mastercard to connect media exposure directly to real-world spending.This talk breaks down how brands can move beyond vanity metrics and build marketing strategies grounded in measurable results.You’ll hear:• Why clicks and impressions are no longer enough for modern marketing• How transactional data is changing audience targeting and attribution• The rise of outcome-based media buying and guaranteed CPA models• Why brands are demanding accountability across the full marketing funnel• How performance marketing is evolving across programmatic, social, commerce and audioIt’s a sharp, practical look at where performance marketing is heading next.

For two years, Tash has been living online alongside a digital twin.What began as an experiment in content and marketing quickly turned into multiple AI versions of herself, testing how avatars, identity and personal brands might scale in a world where AI can present, perform and even outproduce the original. These clips explore what digital twins actually are, how they work in real businesses, and what they could mean for creators, brands and the future of online identity.Watch the full documentary now on YouTube!

In this episode, Tash explores a radical 18-month experiment in "testing in public" using AI digital twins and avatars to solve the production crisis.For many creators and business leaders, the pressure to be "camera-ready" is a constant drain on resources. From waiting for the right "mood" to managing the logistics of filming, the human element is often the only thing standing in the way of consistent output. By deploying half a dozen digital versions of themselves, Tash has effectively automated her personal brand, allowing her team to bypass the "founder bottleneck" entirely.

At the EmpowerHER event hosted by Nicole Harvey, Tash shared one of the most common mistakes she sees across growing brands: building marketing around an imaginary ideal customer.In reality, successful businesses reach millions by appealing to a much broader audience than founders expect. The brands that grow fastest adapt, embrace change in AI and marketing systems, and focus on trust, personality, and consistent visibility.

This panel was recorded live at EmpowHER.Hosted by Nicole Harvey, this candid, story-driven conversation brings together female founders and senior operators from across beauty, wellness, supplements and e-commerce, including Tash.The panel walks through the real moments behind well-known products, early assumptions that proved wrong, product and brand decisions that didn’t land, and the rebuilds that ultimately unlocked scale.Through a guided Build → Break → Rebuild discussion, the panel covers:Core beliefs founders held early on that later turned out to be wrongHow customer behaviour forced product, brand or positioning changesThe operational realities of scaling CPG brandsWhere AI and automation genuinely help, and where human judgement still mattersWhy trust, credibility and figurehead-led brands remain powerful growth leversPanelists Anna Persaud, CEO of This Works, Julietta Contoguris of Heights, Tash, and Natasha Whiting of Dozzz Sleep and Kollo Health share unfiltered insights.If you’re building, operating, or investing in consumer brands, this session offers an honest look at what growth really looks like behind the scenes, and why most successful brands aren’t built in a straight line.

James Rowdy, founder of TwinTone, sits down with Tash to discuss how AI twins are reshaping creator marketing — not by replacing creators, but by turning personal brands into licensable IP.From scaling content without burnout to why creators are earning more (not less), this clip breaks down: • Why UGC never truly scaled • How AI twins unlock content volume at speed • What the “lazy creator era” really means • Why IP is becoming the most valuable asset in marketing🎧 Stream now or watch the full conversation on YouTube @tash_courtenay.

Tash Insights continues with a powerful conversation with Joel Williams and Adam Wilmshurst, founders of Transact Media Group.Joel and Adam reflect on the last 12 months of rapid growth, from early client wins to building a global, outcomes-driven media business operating across more than 30 territories. They unpack how transactional data, performance accountability, and entrepreneurial culture have shaped a model that challenges traditional advertising norms.Now, Transact Media Group is redefining how brands think about performance marketing, using real purchase data, guaranteed CPA models, and a growing ecosystem of commerce and media products to drive measurable business outcomes.This is an honest, behind-the-scenes conversation about building fast, staying nimble, and creating a defensible business in a complex advertising landscape.You’ll hear:How outcomes-based marketing changed the way brands buy mediaWhy transactional data became the core competitive advantageWhat it really took to scale a business globally in under a yearHow empowering young talent unlocked rapid product innovationWhy the future of advertising sits at the intersection of media, commerce and financeIt’s sharp, insightful, and essential listening for founders, marketers, and anyone building in performance-led growth.

In this episode of Triffin's Founder Stories, Tash sits down with Meagan Pate, co-founder of Straand and co-owner of Three Warriors, to explore how she helped create not just one but two cult beauty brands.Meagan shares how her background in glossy magazines shaped her understanding of brand storytelling, what it takes to create a new category in beauty, and the lessons she’s learned building both a VC-backed and a self-funded business.Expect insights on:How Straand turned “scalp shame” into a beauty movementThe creative strategy behind Three Warriors’ “daily radiance” successFunding models that actually work for different types of brands How Meagan uses AI to save time and scale smarterA must-listen for founders and beauty brand builders ready to rethink what’s possible.

In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories.Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.

 In this special CEW webinar, Tash explores how AI, avatars, and digital twins are transforming the beauty, personal care, and wellness industries.From the rise of digital twins and UGC avatars to the risks, opportunities, and creative possibilities, Tash shares her first-hand experience testing this technology across brands, retail, and content creation.You’ll learn:Beginner use cases for brands and personal brandsPublic perceptions and the risks to considerHow avatars can scale content output without replacing human creativityWhat’s coming next in this fast-moving space📌 Hosted in partnership with CEW, this webinar is a must-listen for anyone in beauty and wellness curious about where AI is headed.🎧 Search Tash Talks on Spotify & YouTube

In this special episode of Triffin Live, Tash is joined by Lizzie Lord of Piper and Franklyn Martin of Triffin to unpack one of the biggest decisions every founder faces: funding.From private equity to bootstrapping, and from good debt vs bad debt, they explore how consumer brands can make smarter choices about capital—without losing control along the way.Expect practical insights on:When debt can accelerate growth (and when it can be dangerous)How equity investors like Piper assess brandsThe psychology of control when taking on fundingWhy building long-term investor relationships matters🎥 Search Tash Talks on YouTube to watch the full conversation.

This week, Tash is joined by two brilliant women helping others redefine their relationship with work and success: Amelia Sordell, founder of personal branding agency Klowt, and Alina Addison, author of The Audacity Code and founder of Adaptaa.We talk about:Why you are not your job title – and how to build a brand around who you are, not what you doThe impact of early conditioning on our career choices – especially for womenHow to design your “second mountain” (even before you’ve finished climbing the first!)Practical tools for rethinking identity, personal growth, and long-term ambitionIt’s honest, punchy and packed with insight for anyone navigating career pivots, burnout, or a desire to work on something that matters.🎧 Search Tash Talks TV on YouTube to watch the episode ✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

At Tash's latest Future Proof event in London, she sat down with Marc Curtis of Houlihan Lokey — one of the leading investment advisors in the consumer space — to talk about how brands are evolving in a digital-first world.Marc shares the fascinating story behind The Pink Stuff, a viral cleaning product that scaled from discount shelves to global cult status without spending a penny on paid advertising — all thanks to a perfectly timed boost from Mrs Hinch and TikTok’s 'CleanTok' trend.They also discuss:What makes a consumer brand attractive to buyersWhy social commerce is coming (even if most brands aren’t ready)The rise of authentic, UGC-first strategies over paid performanceWhy livestream shopping could become the new QVCHow brand founders can prepare for a future of agile, omnichannel growth

As part of her Future Proof events in London, Tash sits down with Levi Levenfiche, co-founder of PerfectTed—the matcha-powered drinks brand taking over your social feed and supermarket shelf.Levi shares how he and his wife (and brother!) turned a kitchen-table startup into a fast-growing, profitable business—with no VC funding, no Meta ads, and a whole lot of LinkedIn. He breaks down what it’s really like building in public, why PerfectTed went retail-first instead of chasing DTC, and what it was like landing all five dragons on Dragons' Den (but only sealing one deal).From team challenges to bold retail bets, this one’s packed with unfiltered advice and future-facing insights from one of the UK's most exciting challenger brands.

Lisa MacFarlane co-founded The Gut Stuff after an unexpected twist in her career as a globe-trotting DJ. In this episode, she chats with Tash about launching one of the UK’s most recognisable gut health brands—without a business background, a plan, or even knowing what a founder was.She opens up about:How a twin study changed her lifeBuilding a brand before building a businessLearning to speak the “commercial language” of investorsThe juggle of motherhood, media, and manufacturingWhy her ambition grew after becoming a parentA must-listen for anyone curious about gut health, retail growth, and the unfiltered reality of scaling a brand while raising a family.🎧 Search Tash Talks TV on Spotify + YouTube✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

In this unapologetically honest and energising episode, Tash is joined by Emma Sayle—founder of Killing Kittens, the female-led brand that’s revolutionised how women connect with intimacy, empowerment, and each other.Emma opens up about launching her bold idea two decades ago, the sexism and double standards that fuelled her fire, and how she went from a 45-person masked party to building a global movement with over 200,000 members and events across the world. She shares what it’s like fundraising in the intimacy space, the reality behind her “glamorous” brand, and why she’s now expanding into cruises and global lifestyle ventures.Expect frank discussion on:The confidence crisis women face in midlife—and how Emma helps them reclaim themselvesWhy good sex isn’t about partners—it’s about mindsetHow Killing Kittens became a brand bigger than its parties🔥 “If you can ask for what you want in the bedroom, you can ask for what you want in the boardroom.” ✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

After 25 years at the top of British journalism, Eleanor Mills was unexpectedly pushed out of her role at The Sunday Times. What followed was a complete reinvention—personally, professionally, and spiritually. In this powerful episode, Eleanor joins Tash to share her story of midlife transformation, the birth of her community platform Noon, and why she believes women over 50 are just getting started.They dive into everything from surviving redundancy and finding purpose again, to psilocybin journeys in Jamaica, silent retreats, and the cultural invisibility of women in their 50s. Eleanor also explains why she coined the term "Queenagers"—and how women can reclaim their joy, ambition, and identity in the second half of life.Whether you’re navigating your own transition or just curious about what comes next, this episode is packed with vulnerability, wisdom, and practical insights.🎧 Tash Talks is proudly brought to you by Recharge—simplifying growth for consumer brands.

Tash kicks off Season 4 with an iconic guest: British jewellery designer Dinny Hall, whose eponymous brand is celebrating an incredible 40 years in business.From launching her graduate collection at Liberty to becoming a creative fixture in Notting Hill—Dinny shares the highs and lows of a four-decade entrepreneurial journey. She opens up about landing major film and celebrity moments (yes, even Prince William is a fan), surviving a business-threatening court battle, and the emotional toll of building a brand while raising a child as a single mum.This episode is a masterclass in creative endurance, resilience, and what it takes to build a brand that outlives trends. A must-listen for any designer or founder with big dreams—and the grit to make them happen.✨ Tash Talks is proudly brought to you by Recharge, the number one tech for smarter subscription experiences.

In this fiery episode of Triffin's Founder Stories, Tash sits down with Elissa Corrigan, the straight-talking founder of Elle Sera, to explore what it really takes to launch a luxury supplement brand with no investors, no business plan… and no filter.Elissa shares how a single Facebook message during lockdown led her to create The Golden Pill, a libido-boosting supplement that’s sparked tabloid headlines and thousands of loyal fans. From a kitchen-table idea to a viral Daily Mail moment and an unexpected deal with Selfridges, this is a raw and inspiring founder story you don’t want to miss.Expect unfiltered truths on:Why women’s sexual wellness is still so tabooHow she built a profitable DTC brand without paid ads or influencersWhat she really thinks about Facebook ads, investor culture, and building brands for women who don’t want fluffBold, brilliant, and completely unapologetic—Elissa is proof that you don’t need to play by the rules to build something that works.Tash Talks is proudly brought to you by Recharge—the number one tech for smarter subscription experiences.

What happens when a single photo shoot becomes the DNA of an AI avatar?In this special episode of Tash Talks, photographer and creative director Hana Noguchi joins Tash to reflect on the personal brand shoot they created together—one that would later be used to train Tash’s hyperrealistic digital twin.From her journey into photography as a teen in South Korea to testing new models at IMG and working with influencers, Hana shares her insights on building trust, creating comfort on set, and capturing authentic personal brands. The two also explore the rise of AI avatars, what makes a truly impactful image, and how real-life energy and emotion can shape the digital world.📸 Expect behind-the-scenes stories, honest thoughts on tech disruption, and a few thoughts on whether every influencer will eventually need a digital twin.✨ Tash Talks is proudly brought to you by Recharge, the number one tech for smarter subscription experiences.

In this special episode of Tash Talks, Tash sits down with Leon Hughes—Partner at Piper Private Equity and one of the UK’s leading voices in brand investment.Leon reveals what it really takes to go from startup to brand legend—sharing hard-won insights from 40 years of consumer brand investments, including Maximuscle, Bloom & Wild, Wild Nutrition, Yard Sale Pizza and Ancient + Brave.Expect straight-talking advice on:What sets standout consumer brands apartHow to win during downturns (Piper’s best exits happened in recessions)Why betting on different is non-negotiableAnd how Leon personally went from founder to investor This is a must-listen for founders who want to grow not just big—but brilliantly.🎧 Search Tash Talks TV on YouTube + Spotify ✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

In this game-changing episode of Tash Talks, Tash sits down with Shwetank Tamer, founder of Cooee, for a masterclass in conversion rate optimisation, on-site personalisation, and how to make every website click count.If you run an e-commerce brand or work in digital growth, this one’s essential listening.From why most sites fail to convert (hint: it's not your ad creative), to how Cooee tracks 200+ real-time visitor behaviours and customises every touchpoint, Shwetank breaks down why personalisation isn’t just a nice-to-have—it’s a revenue driver.Tash and Shwetank also dive into the rise of TikTok and ChatGPT as new gatekeepers of traffic, the true cost of popups, and how CRO can make or break your ROAS in 2025 and beyond.💡 Get ready for insight-packed truths, smart frameworks, and brutally honest advice on where e-commerce brands should focus now.🎧 Tash Talks is proudly brought to you by Recharge, the number one tech for smarter subscription experiences.

How do you build a prescription skincare brand from scratch with zero business experience—while raising a young family? Sophie Kerbegian, co-founder of Klira Skin, joins Tash to share how a conversation at the school gates turned into a groundbreaking, AI-powered dermatology business that’s disrupting the skincare industry.In this special Triffin Founder Stories episode, Sophie reveals:How she partnered with dermatologist Dr. Emma Craythorne to launch KliraThe challenges of raising investment and learning to love the numbersHow support from Triffin helped her gain the financial literacy to scaleWhy bespoke skincare is the future—and why it must be a subscription modelHer top advice for fellow female founders starting from scratchPlus, we hear how Klira’s hyper-personalised skincare model is empowering consumers and medical professionals alike—and how Sophie’s fearless “learn-as-you-go” attitude helped turn a risky idea into a fast-growing, global beauty brand.🎧 Search Tash Talks TV on YouTube + Spotify ✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands.From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business. You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your brand—and how to spot if your business is heading into a doom spiral.If you’re a founder navigating the £1 to £10 million journey, this is essential listening.✨ Tash Talks is proudly brought to you by Recharge—the number one tech for smarter subscription experiences.

What does it really take to raise millions while staying true to your brand?In this episode of Tash Talks, Tash is joined by Eva Alexandridis, co-founder of luxury skincare brand 111SKIN, and Lemon Fuller, founder of Gen Z underwear disruptor Lemonade Dolls.Eva shares how 111SKIN evolved from a space science innovation into a global skincare powerhouse stocked in Harrods and loved by celebrities — and how she’s navigated investor expectations while staying laser-focused on brand equity.Lemon brings the energy with her unfiltered take on pitching in her pants (literally), turning rejection into rocket fuel, and why being mission-driven is her biggest asset when raising funds.If you're building a brand and thinking about investment — or just want a front-row seat to two powerful, honest founder journeys — this one's for you.Tash Talks is proudly brought to you by Recharge, the #1 tech for smarter subscription experiences.

Tash is joined by three powerhouse guests to explore the evolving world of beauty—from skin deep to the soul. Beauty journalist and Tweakments Guide founder Alice Hart-Davis reveals the cutting-edge treatments changing how we age. Elissa Corrigan, founder of Elle Sera, shares how hormonal health impacts beauty, confidence, and wellbeing. And Anna Persaud, CEO of This Works, explains why good sleep and circadian rhythms are crucial for glowing skin and long-term health.This inspiring episode is a must-listen for ambitious women who want to thrive inside and out.🎧 Search Tash Talks TV on YouTube + Spotify✨ Proudly sponsored by Recharge—the number one tech for smarter subscription experiences.

Gilbert Corrales and Wes Hartley, co-founders of LEAF, join Tash to expose a silent killer in the world of e-commerce: broken conversion tracking. With backgrounds in music tech and data engineering, Gil and Wes have built one of the most sophisticated performance agencies in the UK – one that isn't afraid to tell brands the truth.In this deep-dive episode, they reveal how poor tracking is wasting billions in ad spend, why transparency matters more than ROAS, and how brands can take back control of their data. From running one of Latin America’s biggest music platforms to auditing 10,000 ecom sites, their insights are a wake-up call for any brand serious about scaling sustainably.🎧 Search Tash Talks TV on YouTube + Spotify✨ Proudly sponsored by Recharge – the number one tech for smarter subscription experiences.

Season 3 of Tash Talks continues with a powerful conversation with Tara Lynn, certified life coach and mindset mentor to thousands of women online.Tara opens up about hitting burnout, leaving her career, and relighting her fire within – before discovering her true path through life coaching. Now, she helps women transform self-doubt into clarity, confidence, and purpose. This is an honest, relatable story of starting over and creating a life that actually feels good.You’ll hear:Why losing your identity can be the first step to finding yourselfThe truth about imposter syndrome (and how Tara overcame it)What burnout feels like—and how to recover on your termsHow to unlock your potential by simply asking for helpIt’s raw, uplifting, and a must-listen for anyone figuring it all out.

Darcy Laceby co-founded Absolute Collagen at just 19, helping to turn her mum Maxine’s kitchen creation into one of the UK’s fastest-growing beauty supplement brands. In this episode of Tash Talks, Darcy sits down with Tash to talk about building trust with customers, the power of reviews, and the lessons learned scaling a family business in the digital age. From selling out in three hours to rebranding for international growth, this is a raw and inspiring story of resilience, intuition, and entrepreneurial grit.This episode is packed with insights for founders, marketers, and anyone fascinated by how challenger brands break through.

Season 3 of Tash Talks kicks off with a powerhouse episode featuring Melissa Snover, the founder of Nourished – the world’s first 3D-printed personalised gummy vitamin brand.Melissa shares how a craving for gelatine-free sweets led to inventing game-changing technology, launching multiple businesses, and turning her start-up into a global brand backed by tech, AI, and innovation. From hand-building her first 3D printer to printing over 600,000 custom gummies a day, this is a founder story like no other.You’ll hear: • How Melissa built a tech-first business in the nutrition space • The truth about supplements (and why diet alone isn’t always enough) • What it takes to raise the UK's largest-ever seed round for a female founder • Why success starts with loving the problem you’re solvingIt’s inspiring, surprising, and filled with start-up gold.

In this special episode of Tash Talks, recorded as part of Triffin’s Founder Stories series, Fiona Toomey opens up about founding NAYDAYA — the skincare brand redefining postpartum and hormonal care for women.Fiona shares her deeply personal story of becoming a first-time mum, the inspiration behind creating a line of multi-tasking, natural products, and how she’s navigating the challenges of building a brand in a crowded beauty market. It’s an honest and empowering conversation about purpose-driven business, innovation, and the realities of starting up later in life.

In this special episode of Tash Talks – recorded in partnership with Triffin's Founder Stories series – Tash, alongside Frank from Triffin, sits down with BYBI co-founders Elsie and Dominika, the beauty entrepreneurs on a mission to make sustainable skincare the norm, not the niche.From formulating products in their kitchen to scaling BYBI into one of the UK’s most innovative beauty brands, the duo share the realities of raising capital, balancing creativity with commercial growth, and why transparency is everything in today’s market.If you’re a founder navigating retail, beauty, or impact-led growth, this one’s for you.

In this episode, Tash sits down with Franklin Martin, founder of Triffin, a platform providing intelligent finance tools tailored for DTC brands. Franklin discusses how Triffin assists founders and finance teams in automating cash flow forecasting, expense management, and financial workflows, enabling businesses to focus on growth and profitability. He shares insights into the challenges consumer brands face in financial management and how Triffin's solutions are designed to address these hurdles effectively. Tune in to learn about the intersection of technology and finance in the consumer brand sector and how innovative tools like Triffin are reshaping the landscape.

In this episode of Tash Talks TV, Tash sits down with Joel Williams and Adam Wilmshurst, the powerhouse duo behind Fair Forecast, to unpack how they’re disrupting the e-commerce landscape with fixed CPA affiliate marketing – and doing it faster than almost anyone else in the game.The guys share:How being “unhireable” in traditional roles led to building their own successWhy e-commerce needs a fairer, scalable alternative to Meta and Google adsThe untapped power of affiliate partnerships and unused publisher inventoryHow they onboarded 45 brands in just a few weeks—with zero external fundingWhy Joel meditates daily and once nearly became an Uber driver on the sidedam’s drama school background—and how creativity fuels Fair Forecast’s growthThis episode is fast-paced, funny, and brutally honest. If you're in the eCom, growth, or performance marketing space, or just love a sharp, no-BS startup story, this one’s for you.

In this episode of Tash Talks TV, Tash sits down with Louis Fulcher, founder of branding agency Unearthed, to explore the unexpected journey from sticking graphics on Ford Transits to building brands for companies like McDonald's.Louis shares:How a teenage obsession with a car-wrapping YouTuber sparked his creative careerWhy rejection from agencies pushed him to go solo—and succeed on his own termsThe branding mistakes businesses make (spoiler: it's not all about logos)Why assumptions and personal preference can kill your brand strategyHow customer interviews and brand positioning helped him reshape Fulfilled's business modelAnd how he turned a McDonald's street sweeper into a Happy Meal on wheels!This episode is packed with branding insights, creative storytelling, and entrepreneurial grit. Whether you're building a brand or rethinking your visual identity, Louis brings clarity to what branding really means – and why it matters more than ever.

In this episode of Tash Talks TV, Tash sits down with Luke Plane, founder of Fulfilled Talent, to discuss why recruitment in e-commerce is broken—and what brands can do to attract and retain the best talent.Luke shares:Why so many brands struggle to hire—and how they’re getting recruitment wrongHow rising salaries, talent shortages, and remote work are reshaping the hiring landscapeWhy employer branding is the real secret to hiring top-tier candidatesThe battle between agency vs. in-house hiring and when to use eachHow Fulfilled Talent is disrupting the recruitment model with a fresh approachFrom the myths about “unicorn hires” to why culture is just as important as salary, Luke’s insights will change the way you think about hiring in e-commerce.

In this special bonus episode of Tash Talks TV, Tash sits down with Rebecca Worsley, founder of Rainy City Agency, to discuss her wildly unconventional path from flipping Amazon FBA products to building a leading Shopify Plus agency.Rebecca shares:How she went from selling dropshipped military t-shirts to running a multi-million-pound Shopify agencyThe lessons she learned from failed side hustles, big wins, and pivoting at the right timeScaling Rainy City from a one-woman freelance business to a team of 27Why she never stopped traveling – even after having a babyThe importance of staying hands-on in your business (and why she still jumps into Shopify builds)From bootstrapping to leading one of the most respected Shopify agencies, Rebecca’s story is a masterclass in resilience, adaptability, and spotting online business trends before they explode.