Agency owners need to put themselves in other people's shoes

In this episode, Chip and Gini delve into the importance of empathy in agency management. They emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships.   Key points discussed include handling difficult client conversations, managing scope creep, billing practices that avoid perceptions of nickel-and-diming, and providing constructive feedback to employees without micromanaging.   They also advocate for regular, honest communications with clients and creative solutions to financial challenges faced by both agencies and their clients.