Agent Attraction with Will Penney

Team Growth and Recruitment Strategies Will Penny, overseeing 200 agents at eXp, led a session on effective team growth. He emphasized setting aside time for recruiting, targeting proactive agents, and addressing misconceptions about eXp being a “pyramid scheme” by highlighting its stock ownership and revenue share model. Strategic Recruitment and Support Will advised focusing on committed agents seeking leadership or residual income, sharing his own growth from 25 to 200 agents in under four years. He stressed using introductions to upline leaders rather than direct sales pitches to build trust. Onboarding and Sponsorship The group discussed onboarding challenges, with Autumn introduced as a coordinator to assist. Will recommended using a 13-minute intro video and inviting prospects to “eXp Explained” sessions or events like eXpCon for a non-pressure introduction. Key Takeaway Growth comes from sharing value, engaging the right agents, and leveraging eXp’s collaborative culture and support systems rather than chasing uninterested prospects.