Aging in Place: How TrueBlue is Solving a $10,000 Problem for Seniors

In this episode of the Hart & Hustle Podcast, host Keenan Hart dives into the untapped opportunity of aging-in-place solutions with Sean Fitzgerald, President of TrueBlue Home Service Ally. Discover how TrueBlue is solving home maintenance challenges for seniors, protecting their most valuable assets—family and home. Sean shares his personal journey, the importance of fall prevention, and how TrueBlue’s mission-driven model is redefining the senior care space. Tune in to learn about the $100 billion market opportunity, how state funding is shaping the future, and why purpose-driven businesses are thriving.