Agricultural Podcasts: More than just storytelling?

With agricultural podcasts launching at pace across the industry — from independent voices to agri-business brands — audio has quickly become one of the most talked-about content channels in farming. In this episode, we’re joined by podcaster, journalist and founder of Rural Pod Media, Ben Eagle, host of Meet the Farmers, who has also produced podcasts for organisations including the Young Farmers Club and the Forestry Commission. Together we explore what makes a podcast truly work in the agricultural sector, whether this surge in audio storytelling is a lasting shift or simply a trend, and how businesses can use podcasts effectively without turning them into long-form adverts. From formats and audience trust to owning your niche, Ben shares practical insight for anyone considering whether podcasting has a role to play in their communications mix.