PODCAST · business
The Agri-Works Podcast
by Agri-works
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
Episodes
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Henk Geertsema: Communicating policy and building relationships
Henk is PR and Communications Manager for the Country Land and Business Association (CLA) North region, leading on media and member communications. In this episode, we chat about how effective communication shapes policy, why relationships sit at the centre of any type of influence, and the role...
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Jasmine Kent: Building a challenger brand from the inside out
Jasmine Kent heads up marketing at CFMOTO UK and her route there involved a dairy farm in Cornwall, a journalism degree, seven years sailing yachts, before she found her home at CFMOTO. In this episode, Jasmine talks honestly about building a marketing function from scratch with a small budget…
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Why email marketing is still relevant - if you know how to use it
Is email marketing really dead? Or just badly used? In this episode, we unpack what effective email marketing looks like in agriculture today, why consistency matters more than ever, and how you'll struggle to be successful without clear data. We also explore how CRM systems are shaping the…
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Let's talk social: What works well (and what doesn't)
In this episode, Olivia chats with Steph Rogers, founder of The Social Farmhouse, to unpack what social media actually looks like for agriculture. From what’s worth your time to what can safely be ignored, they discuss how to show up online in a way that’s sustainable, strategic and doesn’t…
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Agricultural Podcasts: More than just storytelling?
With agricultural podcasts launching at pace across the industry — from independent voices to agri-business brands — audio has quickly become one of the most talked-about content channels in farming. In this episode, we’re joined by podcaster, journalist and founder of Rural Pod Media, Ben Eagle,...
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Influencers in Agriculture: Hype, Value, or Something in Between?
In this debut episode of The Agri-Works Podcast, we explore one of the most debated topics in agricultural marketing: influencer partnerships. Marketing consultant Sandy Kirkpatrick questions the value and accountability behind influencer activity in ag, while creative lead and podcast host Lizzy...
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The BRAND NEW Agri-works Podcast, coming Friday 7th November
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
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ABOUT THIS SHOW
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.
Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
HOSTED BY
Agri-works
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Frequently Asked Questions
How many episodes does The Agri-Works Podcast have?
The Agri-Works Podcast currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Agri-Works Podcast about?
The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.
How often does The Agri-Works Podcast release new episodes?
The Agri-Works Podcast has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Agri-Works Podcast?
You can listen to The Agri-Works Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Agri-Works Podcast?
The Agri-Works Podcast is created and hosted by Agri-works.
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