AI Adoption and Experiments with Microsoft’s Jen Kattula

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI.

Episode 33 of the Decoding AI for Marketing podcast, hosted by Rex Briggs, Greg Stuart, Jennifer Kattula, titled "AI Adoption and Experiments with Microsoft’s Jen Kattula" was published on April 29, 2025 and runs 39 minutes.

April 29, 2025 ·39m · Decoding AI for Marketing

Summary

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI.

Episode Description