EPISODE · May 14, 2025 · 1H 10M
AI, Consumer Behavior, and the Future of Food with Andreas Duess
from Bites and Bytes Podcast · host AnzenSage
Why do most new food products fail, and what does AI have to do with it? In this episode of the Bites and Bytes Podcast, you host, Kristin Demoranville, is joined by Andreas Duess, co-founder of GoCPG and CEO of 6 Seeds, to unpack what’s really driving the food and beverage industry right now. Spoiler: it’s not just taste trends or fancy branding. Its behavior, data, and decisions are made without proper insight. We talk about: How AI is helping food brands try to understand real consumer behavior The say-do gap: why people don’t buy what they say they want How Uber Eats data, smart fridges, and strained supply chains shape product development Why big brands are suddenly out-innovating startups What GLP-1 drugs mean for food categories And why rebuilding communities around food matters more than ever Whether you’re in food, tech, or cybersecurity, or just curious about the systems behind what we eat, this episode pulls back the curtain on where the industry is headed. _____________________________________ Andrea Duess’s contact information & companies: Andrea’s LinkedIn Personal Site 6 Seeds is the Communication and Innovation Consultancy for today’s agri-food Brands goCPG is an AI-powered platform that helps food entrepreneurs and consumer packaged goods (CPG) brands grow by providing personalized insights, mentorship, and tools to turn their ideas into successful businesses. _____________________________________ 🎯 Episode Key Highlights 06:59 The Role of Data in Food Innovation 11:19 Navigating the Fragmented Consumer Market 13:58 AI’s Impact on Data Utilization 19:30 Consumer Awareness and Ethical Considerations 23:13 Supply Chain Challenges and Rising Costs 24:39 The Evolution of Food Security and Pricing 27:55 Climate Change and Its Impact on Agriculture 30:18 Community Resilience in the Face of Crisis 33:45 Building Community Through Food 38:27 AI as a Tool for Meaning and Sense-Making 42:00 The Significance of AI in Daily Life 44:00 AI as a Tool for Innovation 45:00 The Shift in Innovation Dynamics 46:10 The Importance of Embracing AI 48:32 Historical Perspectives on Technology 51:07 Optimism in the Face of Challenges 52:45 The Evolution of Food Trends 54:05 Empowerment Through AI 57:41 Advice for Food Founders _____________________________________ 🎤 Bites and Bytes Podcast Info: Website: Explore all our episodes, articles, and more on our official Website. Visit Now Merch Shop: Show your support with some awesome Bites and Bytes gear! 🧢👕 Shop Now Blog: Stay updated with the latest insights and stories from the world of cybersecurity in the food industry. Read Our Blog Audience Survey: We value your feedback! Could you help us make the Podcast even better? Take the Survey Schedule a Call with Kristin: Want to share your thoughts? Schedule a meeting with Kristin! Schedule Now Socials: TikTok; Instagram; LinkedIn; Substack _____________________________________ 🛡️ About AnzenSage & AnzenOT AnzenSage is a women-owned cybersecurity advisory firm specializing in security resilience for the food, agriculture, zoo, and aquarium industries. AnzenSage offers practical, strategic guidance to help organizations anticipate risks and build resilience. Their services include: Security Resilience Advisory Security Resilience Assessments Security Awareness & Training Exercise, Drill & Scenario Workshops Learn more about their offerings at anzensage.com. AnzenOT Industrial Cyber Risk — Simple. Smart. Swift. AnzenOT is the SaaS risk management platform built to bring clarity and control to Operational Technology (OT) cybersecurity. Designed for critical infrastructure sectors, AnzenOT translates technical risk into clear, actionable insight for decision-makers. Key features include: AI-powered analytics Quantified risk scoring & impact zones Compliance & regulatory alignment ESG integration for sector-specific reporting Explore the platform at anzenot.com For demo requests or inquiries, email [email protected] or [email protected] _____________________________________ 🎤 Book Kristin Demoranville to Speak Looking to bring a fresh, engaging perspective on cybersecurity to your next event? Kristin Demoranville, CEO of AnzenSage, co-founder of AnzenOT, and host of the award-winning Bites and Bytes Podcast, is a dynamic speaker who bridges the gap between technology and the industries that feed, sustain, and inspire us. With over 25 years of experience in IT and cybersecurity, Kristin has captivated audiences at prestigious conferences such as the American Zoo Association, RSA Conference, S4X24, the Food Safety Consortium, and many more. Her talks are known for their compelling storytelling, practical insights, and ability to make complex topics accessible and relevant. Whether addressing the nuances of cybersecurity in the food industry or the broader implications for critical infrastructure, Kristin’s presentations are tailored to resonate with diverse audiences, encouraging discussion and fostering an inclusive environment. To invite Kristin to speak at your conference, corporate event, or workshop, visit anzensage.com/speaking and submit a request.
What this episode covers
Why do most new food products fail, and what does AI have to do with it? In this episode of the Bites and Bytes Podcast, you host, Kristin Demoranville, is joined by Andreas Duess, co-founder of GoCPG and CEO of 6 Seeds, to unpack what’s really driving the food and beverage industry right now. Spoiler: it’s not just taste trends or fancy branding. Its behavior, data, and decisions are made without proper insight. We talk about: How AI is helping food brands try to understand real consumer behavior The say-do gap: why people don’t buy what they say they want How Uber Eats data, smart fridges, and strained supply chains shape product development Why big brands are suddenly out-innovating startups What GLP-1 drugs mean for food categories And why rebuilding communities around food matters more than ever Whether you’re in food, tech, or cybersecurity, or just curious about the systems behind what we eat, this episode pulls back the curtain on where the industry is headed. _____________________________________ Andrea Duess’s contact information & companies: Andrea’s LinkedIn Personal Site 6 Seeds is the Communication and Innovation Consultancy for today’s agri-food Brands goCPG is an AI-powered platform that helps food entrepreneurs and consumer packaged goods (CPG) brands grow by providing personalized insights, mentorship, and tools to turn their ideas into successful businesses. _____________________________________ 🎯 Episode Key Highlights 06:59 The Role of Data in Food Innovation 11:19 Navigating the Fragmented Consumer Market 13:58 AI’s Impact on Data Utilization 19:30 Consumer Awareness and Ethical Considerations 23:13 Supply Chain Challenges and Rising Costs 24:39 The Evolution of Food Security and Pricing 27:55 Climate Change and Its Impact on Agriculture 30:18 Community Resilience in the Face of Crisis 33:45 Building Community Through Food 38:27 AI as a Tool for Meaning and Sense-Making 42:00 The Significance of AI in Daily Life 44:00 AI as a Tool for Innovation 45:00 The Shift in Innovation Dynamics 46:10 The Importance of Embracing AI 48:32 Historical Perspectives on Technology 51:07 Optimism in the Face of Challenges 52:45 The Evolution of Food Trends 54:05 Empowerment Through AI 57:41 Advice for Food Founders _____________________________________ 🎤 Bites and Bytes Podcast Info: Website: Explore all our episodes, articles, and more on our official Website. Visit Now Merch Shop: Show your support with some awesome Bites and Bytes gear! 🧢👕 Shop Now Blog: Stay updated with the latest insights and stories from the world of cybersecurity in the food industry. Read Our Blog Audience Survey: We value your feedback! Could you help us make the Podcast even better? Take the Survey Schedule a Call with Kristin: Want to share your thoughts? Schedule a meeting with Kristin! Schedule Now Socials: TikTok; Instagram; LinkedIn; Substack _____________________________________ 🛡️ About AnzenSage & AnzenOT AnzenSage is a women-owned cybersecurity advisory firm specializing in security resilience for the food, agriculture, zoo, and aquarium industries. AnzenSage offers practical, strategic guidance to help organizations anticipate risks and build resilience. Their services include: Security Resilience Advisory Security Resilience Assessments Security Awareness & Training Exercise, Drill & Scenario Workshops Learn more about their offerings at anzensage.com. AnzenOT Industrial Cyber Risk — Simple. Smart. Swift. AnzenOT is the SaaS risk management platform built to bring clarity and control to Operational Technology (OT) cybersecurity. Designed for critical infrastructure sectors, AnzenOT translates technical risk into clear, actionable insight for decision-makers. Key features include: AI-powered analytics Quantified risk scoring & impact zones Compliance & regulatory alignment ESG integration for sector-specific reporting Explore the platform at anzenot.com For demo requests or inquiries, email [email protected] or [email protected] _____________________________________ 🎤 Book Kristin Demoranville to Speak Looking to bring a fresh, engaging perspective on cybersecurity to your next event? Kristin Demoranville, CEO of AnzenSage, co-founder of AnzenOT, and host of the award-winning Bites and Bytes Podcast, is a dynamic speaker who bridges the gap between technology and the industries that feed, sustain, and inspire us. With over 25 years of experience in IT and cybersecurity, Kristin has captivated audiences at prestigious conferences such as the American Zoo Association, RSA Conference, S4X24, the Food Safety Consortium, and many more. Her talks are known for their compelling storytelling, practical insights, and ability to make complex topics accessible and relevant. Whether addressing the nuances of cybersecurity in the food industry or the broader implications for critical infrastructure, Kristin’s presentations are tailored to resonate with diverse audiences, encouraging discussion and fostering an inclusive environment. To invite Kristin to speak at your conference, corporate event, or workshop, visit anzensage.com/speaking and submit a request.
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AI, Consumer Behavior, and the Future of Food with Andreas Duess
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