AI, content factories and founder-led brands | Tash at Built by HER New York

Tash Insights continues with a live panel conversation from the Built by HER summit in New York, hosted by Nicole Harvey, founder of EmpowHER.Tash joins Gina Perrelli, co-founder of Stay AI, and Kait Stephens, co-founder of Brij, for a practical discussion on AI, content production, personal brands and the future of building in public.Tash shares how she is building across two fast-moving areas: Transact Media Group, the outcome-based AdTech ecosystem powered by Mastercard data, and an AI-enabled content factory helping brands produce more creative, faster and more efficiently. She also opens up about using digital twins, building her own personal brand after years of building them for others, and why founders need to get comfortable publishing before they feel ready. This is a candid conversation about what AI is really changing for founders, operators and modern brand teams.You’ll hear:How AI is changing content production and creative outputWhy content factories are becoming essential for growth teamsHow digital twins can help founders scale their presenceWhy personal brand building is a long-term growth leverHow outcome-based marketing is changing media measurementThe simplest ways founders can start using AI this weekIt’s practical, honest and highly relevant for anyone building a brand, scaling content, or trying to understand where AI fits into the future of commerce.